The Latest from the Go-to-Market Experts
June 15, 2021
Terminus Expands into EMEA to Fuel Go-to-Market Teams Internationally
Calling from London! It’s a big day here at Terminus, we’re proud to (officially) share that we’re expanding operations into Europe to better serve and fuel go-to-market teams internationally. It’s been a big year for Terminus already – from our $90M Series C, to major platform innovations, we’ve been hard at work building the go-to-market platform of the future for our customers.
As part of our international growth, I’ve joined the team as GM of EMEA–the region made up of Europe, the Middle East, and Africa–to lead the company’s expansion efforts as demand for Terminus’ leading go-to-market platform continues to accelerate. More specifically, I’ll be responsible for the opening and operations of Terminus’ first international office in London, hiring, scaling our enterprise customer base, and supporting our growing partnership network.
I’ve got 25 years of experience in scaling enterprise tech companies. Most recently I helped scale Sitecore across EMEA, led the Northern Europe function at Marketo and operated as an Executive Board member at Oracle Corporation in the UK. This is truly a world-class team, and I’m thrilled to be part of this next stage of growth.
Now, some more on our plans and what this means for Terminus customers.
2020 was a record year for this team. Demand for Terminus’ leading go-to-market platform continues to accelerate.
Progressive marketing and revenue leaders are increasingly moving to full-funnel account-based marketing (ABM) to help support and drive their overall customer acquisition, account expansion, and retention strategies. ABM is so much more than marketing; it’s how go-to-market teams work together to drive long-term revenue growth, and Terminus is building the most complete platform available.
We are uniquely positioned to grow internationally, and we’re already serving an amazing class of customers internationally. Terminus pioneered the account-based transformation. We’re a recognized leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report where we received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap.
We’re proud our customers have rated us a G2 leader for 13 consecutive quarters, and a recent report found that Terminus customers can achieve a 313% three-year ROI.
Because of that, we’ve seen an increase in customers running EMEA campaigns and transitioning to a more digital world, and our partners are validating ABM as a growing need in EMEA.
We are investing in international expansion to further our global capabilities. It is our number one priority to continue innovating and expanding our capabilities for customers. This better positions us to help even more companies rapidly improve how they go to market to drive exceptional customer experiences.
How Will the Expansion Work?
With Terminus, EMEA go-to-market teams have the access and ability to target millions of companies internationally. The Terminus Engagement Hub offers best in class contextual targeting translated into over 40 different languages, and the updated Terminus and LinkedIn Marketing Solutions integration means Terminus customers can reach and engage target accounts in one B2B’s best performing channels.
Keep your eyes on Terminus this year. We have even more news to come in the fall specific to our international presence, but in the meantime I can share a few details. First, we’re establishing our HQ in London and are eager to hire across the organization to support our operations here. You can take a look at our open roles here.
Europe is full of interconnected countries, so in addition to our roots in the UK we will focus initially on regions like the Nordics and western Europe countries including Belgium, the Netherlands, and Luxembourg.
Here’s what a couple of stellar Terminus customers had to say about this exciting next step:
“The Terminus platform powers our enterprise go-to-market strategy in EMEA, “ said Ken Mafli, ABM Manager at Foundry.” Terminus’ tools not only help us reach a highly targeted audience but help us execute a full-funnel approach to our marketing efforts — putting our marketing spend where it is needed most.”
“Our ABM approach has evolved into an essential element of our larger go to market strategy and is showing a very strong ROI. The Terminus platform has been key for this success, said Roel Haanappel, Director of Digital Growth at Unit4. We can deliver better personalized messaging at the right time to our target accounts easily, resulting in significantly more opportunities created while also improving deal velocity.”
Oh, One More Thing!
Following our new integration with LinkedIn Marketing Solutions, Terminus continues to release new innovations for optimizing ABM strategies. Today, we rolled out new features to improve the overall Terminus Chat experience and streamline Web Experiences within the Terminus Engagement Hub including:
- The Terminus Chat dashboard has been overhauled to better display how chat is influencing pipeline month-over-month, including trending data.
- Terminus now provides embedded website personalization, allowing customers to greet visiting accounts by name on any page.