The Latest from the ABM Experts
October 27, 2015
Podcast: Georgia Public Broadcasting Interviews Terminus CEO Eric Spett
Written by Lauren Patrick
Category: Account-Based Marketing
- How Atlanta has become a technology hub
- What it takes to grow a startup into a successful business
- Opportunities in B2B account-based marketing and marketing technology (MarTech)
Spett explains how Atlanta has become a hub for technology because of the growth of Silicon Valley South, home of success stories such as Pardot, now a part of Salesforce. The main drivers of this are from not just marketing, but also the rise of marketing and sales technology. Spett goes on to explain that the B2B martech innovation and growth in Atlanta is in large part thanks to David Cummings, Co-Founder of Pardot.
Spett explains that a couple weeks after the sale of Pardot in 2012, he reached out to Cummings and said he would love to be a part of what he was building next. And that’s how Spett became the first employee of Kevy, one of Cummings’ startups based out of the Atlanta Technology Village.
Spett goes on to say, “About a year into my time at Kevy, David said ‘You should probably think about starting another company pretty soon.’ And then a couple of months later he helped provide the seed funding for Terminus.”
Spett and his co-founders, Sangram Vajre and Eric Vass, all recognized there was a huge opportunity in the B2B marketing world for a software platform to do account-based marketing at scale, bringing a crucial technology solution to a massively underserved market.
[Tweet “”I’m all into the account-based marketing world, and I love it.” – @ericspett #ABM”]
As Renay says to Spett in the interview, Terminus is experiencing “white hot” growth. There’s no denying that; Terminus recently announced $1.8 million in seed funding, which will help to accelerate our growth in the account-based marketing industry.
Running a startup isn’t easy by any means, but success in much more likely in the B2B world, Spett states. “I don’t come from the marketing world,” he says. “I love building a business. I love the product, success, people, the team, everything that goes into it.”
Want to learn more about Atlanta’s technology scene and Eric Spett’s thoughts on account-based marketing? Listen to the Future Perfect Podcast below.