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Terminus Blog

January 12, 2022

Terminus is a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms

Category: News

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms!

This new report assessed nine companies that offer ABM platforms or solutions, naming Terminus a Leader. According to Gartner, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and international expansion.” .”

This is a big honor for all of us here at Terminus – this recognition from Gartner marks the third significant analyst report in which we’ve been named a Leader. Terminus is the only vendor bringing together a purpose-built B2B CDP with multi-channel ABM.

You can read more about Terminus Leader placement in the The Forrester New Wave™: ABM Platforms, Q2 2020 report along with our dominant Leader placement in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 report.

As our CEO, Tim Kopp puts it:

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform. With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM.

We believe The Gartner Magic Quadrant™ is a trusted analyst resource for organizations seeking unbiased evaluations and opinions of the ABM category and platforms. The 2022 Gartner Magic Quadrant™ for ABM Platforms report evaluates nine of the top category providers against a range of critical capabilities for ABM including current product offering, strategy, and overall market presence.

To view a complimentary copy of the 2022 Gartner Magic Quadrant for Account-Based Marketing visit here.

Gartner, Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms, Christy Ferguson, January, 2022.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Written by Taylor May
Senior Director, Brand Marketing

Taylor is Senior Director of Brand Marketing at Terminus, leading the company’s communications and media relations efforts. She’s spent over 10 years developing strategic communications programs for a range of brands from early-stage startups to public companies. Fun fact: once upon a time, Taylor oversaw PR for Sigstr, which Terminus acquired in 2019.

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