The Latest from the ABM Experts
February 13, 2020
Terminus Partners with JSA to Enable New ABM Services
Written by Betsy Hicks
The good news just keeps coming! Terminus is excited to share that it just announced a strategic partnership with Jaymie Scotto & Associates, a public relations, digital marketing, and event planning firm dedicated to the telecom, data center, and tech industries. The partnership coincides with JSA’s announcement of a new ABM service offering.
“The Terminus ABM platform was built to support the best-in-class strategies deployed by sophisticated agencies like JSA,” says Dan Griffin, Director of Strategic Alliances, Terminus. “With our robust account intelligence integrations and global account-based ads functionality, our top-tier community of agencies can quickly and easily help clients identify, engage, and close their ideal customers and grow their business fast.”
We’re big on the idea of being better together, and this partnership is no different. With JSA, we’ll be able to help more marketers reach the right customers at the right time, with the best message through dynamic account-based campaigns.
“As we celebrate our exciting 15-year milestone, it’s a great time to announce a service we have already found highly impactful for several of our clients this past 8-12 months,” states Jaymie Scotto Cutaia, CEO and Founder of JSA. “On average, we saw a 120% growth in Marketing Qualified Accounts and an 80% increase in campaign engagement by deploying our ABM strategies, even in our beta rollout to our select data center and telecom clients. This initial response has made us very excited to further drive qualified lead generation through ABM to our clients in 2020 and beyond.”
Clearly, JSA shares our position that ABM is more than marketing — it’s just better business. We’re excited to power the agency’s new ABM offering and are thrilled to be partnered with JSA as they help more marketers drive real revenue results through account-based programs!