The Latest from the ABM Experts
January 10, 2019
Terminus + Sigstr: Relationship Intelligence for ABM Success
Written by Kolby Tallentire
Today we’re excited to officially announce that Sigstr Relationship data is now available in the #1 rated account-based marketing (ABM) execution platform. Terminus and Sigstr’s new partnership will help align sales and marketing teams, improve segmentation, and empower better execution of marketing strategies that drive meaningful engagement.
A Quick Introduction from Bryan Brown, Chief Product Officer at Terminus
Measure Digital Engagement Now with Relationship Data
Teams can now understand and score their company’s relationships with every account in the Terminus Account Hub. By using AI to analyze the email and calendar patterns of employees, Sigstr quantifies the entire universe of relationships for a company based on real, authentic interactions. This translates to a relationship score, which feeds directly from Sigstr into the Terminus Account Hub. So now account-based marketers have a full scope on not only the digital engagement of their top targeted accounts, but also relationship trends and scores.
What This Means for Sales and Marketing Alignment
Healthy, positive relationships are defined by communication. Sigstr’s relationship intelligence analyzes the communication patterns of your entire company; making sales teams more involved and accountable in your ABM program than ever before. With a shared source of truth, account-based marketing and sales teams can align on the strategy, campaigns, and messaging that will help them drive opportunities at scale.
“We’ve been talking about sales and marketing alignment for what seems like 15 years now. To actually be able to now measure and quantify this is phenomenal and is something I think everyone should be excited about. For anyone who is interested in ABM or looking to get to the next level, this new Terminus and Sigstr integration is a huge step forward and makes it all possible. This will make it really easy for marketers to measure both sides of engagement and help their sales team be more effective and win more business.” – Bryan Brown, Chief Product Officer, Terminus
Learn More About Today’s Big News
To learn more, or to request a demo, check out the Sigstr + Terminus integration overview page.
For more details about the announcement, read the press release below.
Terminus and Sigstr Partner to Help Customers Bring Relationship Intelligence to Account-Based Marketing
New capability drives improved ABM results by helping sales & marketing teams align efforts on ideal customers based on better insight to overall relationship within accounts
ATLANTA – (Jan. 9, 2019) –– Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces it has formed a strategic partnership with Sigstr, the leading relationship marketing platform that powers Sigstr Relationships. The two companies have joined forces to unify sales and marketing teams through deeper, full-funnel account intelligence and shared mechanisms for accountability. Sigstr Relationships uses artificial intelligence (AI) to score and quantify the relationships a brand has with its customers and prospects. The partnership between Sigstr and Terminus brings sales deeper into the ABM conversation, making sales teams even more of a stakeholder in ABM efforts, and giving them a way to measure their progress in an account-based way.
“Sigstr Relationships perfectly aligns with Terminus’ account-based platform, as both exist to empower sales and marketing to get better results with ABM,” says Bryan Wade, CEO of Sigstr. “When customers use Sigstr Relationships and Terminus together, they’ll be able to leverage a new signal of engagement, the Sigstr Relationship Score, to power ABM. They’ll also have the insight they need to ensure the sales and marketing alignment that will help them move forward as a company.”
Bringing Sigstr Relationships into the Terminus account-based platform enables organizations to better recognize opportunities to drive revenue across their target accounts. Understanding overall engagement at an account level has always been a key capability in the Terminus platform. With Sigstr Relationships as a native data source, customers are now able to understand how decision-makers are engaging through the entire customer lifecycle and drive more strategic relationship development. With powerful technology that scores the strength, spread and scope of the human-to-human connections within each account, Sigstr and Terminus can help align sales and marketing teams, improve segmentation and empower better execution of marketing strategies that drive meaningful engagement.
“Enabling marketing and sales teams to apply the right resources and focus on their best-fit accounts has historically been a huge source of friction in many companies,” says Bryan Brown, chief product officer at Terminus. “ABM has been a massive help in bringing these teams together around an aligned strategy and plan. This partnership with Sigstr allows us to provide even better intelligence at an account level to not only understand overall engagement, but to also see the human relationship strength across the account. Armed with this added capability, marketing and sales teams can better identify the right tactics to accelerate pipeline and drive revenue with ABM.”