The Latest from the ABM Experts
November 7, 2016
Terminators Head to SiriusDecisions Tech Exchange 2016 in Austin
Written by Joel Garcia
Category: Account-Based Marketing
The Terminators are heading to Austin next week to sponsor SiriusDecisions Tech Exchange, a two-day conference dedicated to finding and implementing the right technology stack to improve sales, marketing, and customer experience processes. We’ll be there in full force hosting a case study session with WP Engine, connecting with our Terminus Cloud for ABM partners, and helping attendees optimize their account-based marketing strategy.
Our Terminators will be all around the JW during the conference, but here’s an overview of what they’ll be up to.
Case Study Session: WP Engine‘s Account-Based Smarketing Formula with Terminus
Wednesday, November 16th (11:15am – 12:00pm)
WP Engine implemented account-based smarketing to achieve better engagement with net new accounts. Chris Long and Mike Sanchez reached across the marketing-sales gulf to create outbound campaigns that aligned strategy, messaging, and tactics. Utilizing a straightforward and effective ABM technology stack with Terminus at the center, their campaign achieved superior results in account-engagement and pipeline created.
Cloud for ABM
The Terminus Cloud for Account-Based Marketing will be well represented at SiriusDecisions Tech Exchange. The Terminus Cloud for ABM provides a roadmap to build an ABM technology solution with a selection of best-in-class ABM providers that all integrate through Salesforce CRM. Learn more about the Cloud for ABM and stop by the Terminus booth to see how these tools can help you build out your ABM stack.
These Cloud for ABM partners will be at the conference:
*Check out these partners’ sponsor case studies on Wednesday.
ABM Stack Grader
Since SiriusDecisions Tech Exchange is centered around how organizations can use technology to be more efficient and successful, the Terminus ABM Stack Grader is a great tool to use before, during, or even after the conference. We created this tool to help B2B marketers look at each phase of the account-based marketing funnel — Identify, Expand, Engage, Advocate, and Measure — and select tools you’re either already using or planning to use. The tool will help determine your ABM grade and identify areas where you’re doing really well as well as areas that may need improvement.
Whether you’re planning to attend the conference or not, go ahead and see how your ABM stack stacks up!
Terminus Booth #22
Wednesday, November 16th (7:30 a.m. – 5:00 p.m.) – Thursday, November 17th (8:00 a.m. – 4:30 p.m.)
Stop by the Terminus booth to meet the team! We’ll be talking all things account-based marketing and giving out copies of Account-Based Marketing for Dummies. If you’d like to schedule an on-site demo to learn more about how Terminus can help you do ABM to accelerate pipeline and grow revenue, click here. If you’re already a Terminus customer and would like to set up a 1-on-1 meeting with our Customer Success Manager, Todd Williams, click here.
If you’re planning on attending the event, we’ll see you in Austin! Still haven’t registered? It’s not too late; click here to register for SiriusDecisions Tech Exchange today.