The Latest from the ABM Experts
June 9, 2020
Terminus Named a Leader in ABM
Written by Justin Keller
Category: Account-Based Marketing
It’s an exciting time to be at Terminus, but an even more exciting time to be a B2B marketer. Gone are the days of spray-and-pray campaigns designed to generate a glut of random leads. Today’s best revenue leaders are arming themselves with intelligent data, collaborative teams of sales and CS people, and a multi-channel approach. While the approach is more sophisticated than ever, their strategy is simple: find out who your best future customers are and get exactly the right messages to them.
Terminus is fortunate to have had those self-same revenue leaders choosing Terminus to be at the core of their marketing strategy. Our customers are some of the brightest out there and we rely on them to help us guide our product roadmap. And, to them, we can’t be grateful enough because their influence has helped us become the definitive leader in account-based marketing.
Forrester just released their The Forrester New Wave™: ABM Platforms, Q2 2020 report, where Terminus was named a Leader. Receiving a differentiated rating in seven different criteria. For those unfamiliar, the Forrester New Wave™ is a trusted analyst resource for organizations seeking an unbiased evaluation of the emerging market for ABM platforms. The Q2 2020 report evaluates 14 of the most significant ABM providers against three categories: current offering, strategy, and market presence.
We believe that the fusion of new leadership and strategic acquisitions in chat and email, fueled by our record growth, has propelled Terminus to be named one of the vendors to “lead the pack” of the ABM category.
While companies without an account-centric approach continue to rely on archaic methodologies, ABM practitioners are paving their own way towards long-term success. This success is perhaps best represented through a recent commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Terminus, which showed that Terminus customers can realize a 313% return on investment over three years.
And our customers agree.
Combined with our consistently superlative user feedback, it’s clear that Terminus is the definitive leader in ABM: We’re currently in the middle of our ninth quarter as the leading ABM solution on G2, and we’re the only solution out there ranked as a leader in six different ABM sub-categories.
We believe that by now it’s clear that the way B2B businesses grow their companies will look radically different than it has over the past 15 years. As more companies go through an account-based transformation, the velocity of that change will only increase as laggards begin to lose their competitive advantage.
At Terminus, we actively work with our customers and listen to their needs to determine our product roadmap. If you would like to join us and help us build the next generation of efficient, effective, and tech-forward marketing practices – give us a chat ↘️ . We look forward to working with you.