The Latest from the ABM Experts
March 12, 2015
Top 7 Reasons B2B Marketers Should Attend The MarTech Conference
Written by Sangram Vajre
Maybe it’s just my passion for marketing talking, but I love a good marketing technology (MarTech) event. That’s why we’re planning to start profiling some of the biggest, most interesting, and/or most noteworthy MarTech events on the Terminus blog. If you ever find yourself wondering what marketing events are happening near you (or, if you’re a traveler, what marketing events aren’t happening near you), we’ve got you covered.
First up in our MarTech event lineup: San Francisco’s MarTech Conference. Taking place in San Fran’s Hilton Union Square on March 31 – April 1, the MarTech Conference aims to break the boundaries between marketing and IT, and will be a welcome break from the office for the marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists out there.
Wondering what’s in it for you? Here are the top seven reasons we think the MarTech conference is worth checking out, including relevant session, speaker, and company recommendations.
- Use Your Technology Prowess to Build a Customer Obsessed Enterprise, Laura Ramos
First up on our list, we have a session led by Laura Ramos, VP, Principal Analyst at Forrester. In this session, Laura will discuss the growing importance of the marketing technologist, a role that focuses on combining marketing technologies and data to improve customer retention and advocacy.
As a company that’s focused on the entire customer journey, we think there is a lot of power in the combination of marketing and technology to obtain and retain new customers — and we’re excited to see marketing technologists lead the charge.
- A Whirlygig Tour of Emerging Marketing Technology Categories, Jay Famico
After Laura Ramos’ presentation on customer-obsessed marketing, why not take a “whirlygig tour” of emerging marketing technologies? If you like to stay as up-to-date on the latest tech trends as we do, this is a great session to check out to learn more about new technology categories that are driving customer engagement and improving product management.
Led by Jay Famico, Practice Director, Technology at SiriusDecisions, this session is sure to get you up to speed on the latest trends and technologies in the industry.
- Customer Data Platforms: This Doesn’t Change Everything (But it Changes Enough Things to Matter), David Raab
If he’s not already, David Raab, Principal at Raab & Associates, should be a go-to resource for the latest on marketing technology trends. On day two of the conference, he’ll be exploring the ins and outs of customer data platforms. Learn how marketers are creating comprehensive customer experiences and changing the face of modern-day marketing, and see how the latest technologies fit into this new landscape.
Hanging out between sessions? Check out some of these noteworthy companies to see how they’re positively impacting the marketing technology industry.
SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing campaigns – without adding a new program.
We think the folks at SnapApp are pretty cool, and especially relate to their views on the importance of listening skills in modern-day marketing: “If you want to have a real conversation with your audience through your content, you can’t just spend all your time talking. You have to learn to listen, just like a great salesperson…The great news is that increasingly marketers have the tools, technologies and strategies to be good listeners. They can listen with their analytics, with their marketing automation systems, with interactive content and with social, and listening is the key to rising above the noise and better marketing.”
Well said, SnapApp.
LeanData Inc’s mission is to simplify B2B Sales. They’re experts at not only matching new leads against pipeline and customers, but putting it into a view for you to easily take action. Their solutions will help your sales and marketing teams find more revenue in target accounts, accelerate new opportunities, and identify the best producing marketing campaigns.
A big part of their mission to simplify sales is simplifying account-based marketing (a topic we know and love at Terminus). According to LeanData Inc., “Account-based marketing is about ensuring sales and marketing alignment. It’s not about sales vs. marketing, but rather how sales and marketing can work together on closing the accounts that matter most to the business.”
If you’ve never heard of TrackMaven, we’d definitely encourage you to check out their booth — plus you may even become a proud owner of some new Corgi swag! TrackMaven, providers of competitive intelligence for digital marketers, recently released their Content Marketing Paradox report, which analyzed the marketing content from 8,800 B2B and B2C brands across 2013 and 2014. Cumulatively, this analysis included 13.8 million pieces of content on seven digital marketing channels (blogs and social media), with a combined 7.2 billion interactions.
Stop by their booth to hear more about the results uncovered by their report. Can’t make it? Ian Walsh, CMO at TrackMaven, has this to say about the trends discovered in this year’s report: “Marketers are scrambling to keep up with the competition by posting more content across more channels. But the more we publish, the worse our content gets. We’re working harder, but really just shooting ourselves in the foot.”
And the last reason to check out the MarTech conference? You get to spend two full days in San Francisco’s Union Square. How cool is that? We can’t wait to see what this year’s MarTech conference has in store. Will you be there? Let us know what you think in the comments!