The Latest from the Go-to-Market Experts
March 8, 2019
Community Chat on Account Targeting – #FlipMyFunnel Tweet Chat (3/7)
Category: FlipMyFunnel Post
Thank you, everyone, for joining us yesterday for the #FlipMyFunnel Tweet Chat “Account Targeting”.
A huge shout-out to our amazing guest-hosts Malachi Threadgill, Masergy, and Amanda Lemmers, Veeam, who joined host Sangram Vajre, Terminus, in a lively discussion on what it takes to find and deliver the best fit accounts to your sales team.
Top Tweets for the Chat:
Q2: Who (what team) is responsible within the organization for identifying target accounts? #FlipMyFunnel
What we learned from the #FlipMyFunnel Community: Creating a Target List is definitely a “TEAM Sport”!
Take a listen to how your peers are creating Account-Based Marketing strategies at their company, subscribe and listen to the #FlipMyFunnel podcast.
Episode 259: How Thomson Reuters uses these 5 strategies to run their ABM program at scale w/Jillian Gartner
Just give it a shot. You don’t have to retool your entire marketing campaign. Maybe choose 5 accounts. Be willing to try something that may not even be repeatable, such as a 1-to-1 campaign just to understand the power of ABM. — Jillian E. Gartner
Join us next month for another engaging #FlipMyFunnel Tweet Chat