The Latest from the ABM Experts
March 7, 2017
Here’s What You Can Expect at Revenue Summit 2017
Written by Brianna Watts
Revenue Summit is happening right now and we can’t wait for you to soak up as much account-based marketing (ABM) knowledge and build as many relationships as possible! This conference will tackle very real business problems and challenges that B2B marketing and sales teams have when sourcing accounts, expanding to leads and how all of this translates into the revenue they need to keep the business moving.
This is also one of the few conferences that brings marketers and sales teams together to actually align to each other’s goals. Most conferences rarely bring the full picture together. This is beyond the tactics. This is about challenging the status quo and working together! Revenue Summit is also focused on building and helping sustain new relationships – lasting ones with other companies that have challenges that look a lot like yours. This conference is bringing speakers and attendees from top companies like Facebook, Zendesk, McKesson, Salesforce and so many more.
We’ve scanned the agenda for some of the absolute can’t-miss moments for Revenue Summit:
#FlipMyFunnel Founder Sangram Vajre kicks off the two-day experience with a keynote on B2B trends in marketing and sales.
Learn about each stage of the flipped funnel from practitioners who are flipping the funnel each day.
After a morning filled with insightful speeches, get refueled with some delicious eats — this isn’t your ordinary conference food and Demo Jams in the Salesforce Theatre located in the Revenue Summit Expo Hall.
Demo Jam #1
Mintigo delivers intelligent customer engagement powered by predictive analytics and AI for enterprise marketing and sales. Mintigo’s predictive marketing and sales platform powered by AI helps enterprise marketing and sales teams use data and intelligence to find buyers faster. Enterprise companies including Oracle, Getty Images, Red Hat, Insight, CA, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to transform their marketing automation and sales processes.
Engagio’s account-based platform complements existing CRM solutions like Salesforce and marketing automation software like Marketo with account-centric analytics and the ability to orchestrate outbound interactions across departments and channels.
SalesLoft helps your modern sales organization set and execute on a cadence of phone, email, and social communications so you can convert more target accounts into customer accounts.
Madison Logic is the global leader in Account Based Marketing. Our B2B marketing technology platform, Activate ABM™, unifies display advertising and lead generation with comprehensive attribution metrics to show real return on investment.
Pipedrive is a CRM & pipeline management tool that helps you focus on actions that matter. By sales pros, for sales pros.
Demo Jam #2
DataFox delivers A.I powered company insights to revenue-focused marketing, sales, and financial teams for winning more business. Companies like Box, UPS, Twilio, and Invoca are saving tens of thousands of hours and increasing response rates by up to 30% for their prospecting conversations using DataFox.
Guru is a knowledge sharing solution built to enable sales and support teams with the knowledge they need when they need it, without leaving their workflow.
LeanData enables strategic lead management within Salesforce so the right leads are assigned to the right reps. Say goodbye to outdated assignment rules with our simple drag-and-drop lead routing flow builder. LeanData gives you the power to easily customize lead routing to your go-to-market strategy. If you can design it, we can route it.
ZoomInfo delivers detailed contact information to fuel your sales & marketing funnels–backed by a comprehensive B2B database.
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the CMO and the entire marketing department, from awareness and acquisition, through retention and loyalty. With Act-On, marketers can deliver more personalized customer experiences, drive better business outcomes, and maximize CLV.
Only 2% of your website visitors contact you and the rest leave without a trace. Leadfeeder is a B2B sales and marketing tool that helps you capture these missed opportunities by revealing which company leads are visiting your website, how they found you and what content they’re looking at.
How many conferences can boast a trinity that includes Gary Briggs of Facebook, Falon Fatemi of Node and Mark Cranney of Andreessen Horowitz? To our knowledge, only Revenue Summit can take that crown. With 30+ years of marketing and sales experience among them, these keynote speakers are sure to provide advice and tips that’ll help kickstart your revenue growth!
Demo Jam #3
As the leading account-based marketing platform, Terminus enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. More than 200 businesses use Terminus to execute account-based strategies and automate targeted campaigns across multiple channels including Salesforce, PGi, Silverpop, Gainsight, Vidyard, Domo, and NetSuite.
Growbots created the first all-in-one outbound sales platform. Enjoy automatic lead generation and managing email drip campaigns with CRM integration. All you need to do is set up a customer profile and schedule an email campaign to automatically generate new sales opportunities.
SenderGen believes every employee is a brand ambassador as well as sales person. Our corporate email platform makes this simple.
Full Circle Insights delivers marketing and sales performance management solutions that provide actionable intelligence with funnel analytics and attribution data to optimize your marketing mix and drive more revenue.
MapAnything provides a suite of “Where” apps and platform functionality to assist financial services professionals with planning optimization and productivity boosts. Gain real-time visibility of key data metrics on an interactive map, while ensuring efficient territory management and reporting. Track and automate business processes right from the map and view routes natively on the Salesforce platform.
Vidyard is the video platform for business that helps companies manage and leverage video across their business. From marketing and sales to support and internal communications, Vidyard offers video hosting, enablement and analytics that help teams connect with their audience, close more deals, and optimize their content for real results.
Demo Jam #4
BrightFunnel shows marketers a connected view of the customer journey. By gaining insight into how every marketing activity influences a closed customer, marketers can show true impact on revenue. Through BrightFunnel’s easy, full-funnel Revenue Intelligence suite, your whole marketing team has visibility into what moves the needle—so they can more effectively orchestrate the entire customer journey from lead to close.
Gong automatically records all your sales calls on your favorite conferencing platform like GoToMeeting, WebEx, Zoom, or Join Me. Gong’s artificial intelligence engine transcribes the call and analyzes it to discover the good, the bad, and the ugly in each call. This empowers your team to constantly improve its pitch and win more deals with zero process changes.
KickFire is the leader in cloud-based B2B sales automation and IP address intelligence. The KickFire solutions are powered by TWIN Caching, an advanced, proprietary IP-to-company identification technology. KickFire’s complete suite of solutions enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities.
Demandbase, the leader in Account-Based Marketing offers a full ABM platform – account identification, account-based advertising, B2B website personalization, account-based marketing automation, sales insights and integrations into CRM. Results are optimized around sales activity. Patented IP identification technology allows companies to identify real-time accounts they value most and personalize their digital marketing efforts to them.
ConnectAndSell provides technology to help get targeted prospects on the phone. Its solution combines a SaaS platform with a network of human agents. ConnectAndSell OutboundOnDemand provides organizations with “On Demand” Lead Generation professionals using ConnectAndSell technology to deliver dials at up to 75% lower cost than the industry average.
Rolling for Revenue Bowling Event
Join us, Terminus, Engagio, Brightfunnel, Gong, and MapAnything after Revenue Summit on March 7 for a fun night of food, drinks, and bowling. You’ll have the opportunity to network (and bowl!) with some of the hardest working B2B marketers and sellers in the game!
After a jam-packed first day of revenue crushing, day 2 of Revenue Summit delivers more of the same heavy hitting sessions.
Customer success guru Lincoln Murphy kicks off the day with his session on how to position customers in the driver’s seat for exceptional revenue growth.
How to build your Tech Stack – Kelly (CMO) – Rohit (McKesson), Cory Munchbach (BlueConic), Julie Knight (Previously Zendesk)
You’ve heard the ABM buzz in the market and you know it’s time to get a program off the ground. But how? ABM leaders from Juniper Networks and National Instruments will give you a candid view to how they’ve chartered an ABM roadmap in large and highly matrix organizations, gotten sales and marketing moving in the same direction, and made ABM happen. Come hear it all–the good, the bad and ugly–from the folks who have been the Enterprise ABM trailblazers! This session features Alissa Groocock of SiriusDecisions, Raianne Reiss of Juniper and Joe Quinn of National Instruments.
Account-Based Marketing University (ABMU) students will have access to an online, self-paced course taught by some of the top thought-leaders and practitioners in ABM. With more 40 thought-leader videos, 250 lessons, and a comprehensive final exam offering certification in account-based marketing, ABMU students can expect a fully immersive and actionable learning experience that will drive results. This session will included #FlipMyFunnel Director Nikki Nixon, ABMU Professors Jill Rowley, Maria Pergolino, and Koka Sexton.
Ask Me Anything (AMA) sessions close out the day focused on best practices for ABM success:
How to do ABM at Scale
Building Your ABM Dream Team
Happy Hour ?
If the above didn’t get you excited enough to believe that this two-day experience will be unlike anything you’ve done before, our attendees shared why they are just as pumped as we are to attend Revenue Summit–
Jim Yang, Head of Marketing, Illuminate Education
I’m excited to meet a bunch like minded Marketing leaders and sharing and learning what works for them and for us and then taking that back to help drive success at our company.
Jena Kramer, Director of Marketing at X2nSat
The “Keys to Driving Growth Through Sales and Marketing Analytics” and “Sales and Marketing Business Development” presentations!
BC Brant, VP of Sales at PushFYI
I want to learn more ways I can use technology to scale my outbound efforts.
James M. Sims, Sales Manager at WP Engine
I am really interested in learning new ways the industry is reaching customers and unique ways to get more engagement.
Kwan, Demand Generation at Recurly
Shift from SaaS to 1.0 to 2.0
Rachel Noble, Marketing Automation Manager at PFL
How to Build Your Technology Stack
Cole Fox, Director of Sales at LeadIQ
About sales management and building a team. Would love to meet those who’ve done it!
Jen Sanders, Director of Provider Relations at PresenceLearning
Most excited to learn how to add tools and tech to my work
Eve Kedar, Manager Sales Enablement Gainsight
Learning, hearing, networking. Seeing Lincoln Murphy!
James Rogers, Director at Winsight Events
Exposure to leaders in sales and marketing. I am hoping for actionable takeaways that I can integrate to grow client engagement and overall revenue. I want to see new things and have my thoughts and best practices challenged. Most of all I’m hoping to be inspired. Thanks for having this event; looking forward to it. Oh, and I’m also very interested to grow my network and meet new people. Sometimes the best solutions, new ideas and opportunities come from outside one’s specific industry silo. Thanks again.
Matthew Dilworth, Director, Digital and Demand Generation at #revinate
Learning from the best on closer marketing and sales alignment!
Angela Hawker, Marketing Specialist at KickFire
Avi Bhatnagar, Director at WhiteHat Security
Hearing from other successful ABM strategic practitioners about successful outbound strategies they implemented for middle & bottom funnel in IT/Security prospects & customers.
Sydney Bonar, Account based marketing programs manager at BrightFunnel
Hacks on ABM execution. How to target a tiered group of people
Gordon Jen, Director of Sales at #EverString
Revenue Summit will be the hub where emerging and established businesses discuss new trends and high priority issues. It will be great to understand how other leaders leverage their solutions to grow their business. Specific for “ABM”, I’m excited to learn how other orgs actually execute with their target account strategy.
Dailius Wilson, Director – West Coast at TrustRadius
Excited for amazing networking and the opportunity to see the beautiful waterfront views!
Rory Channer, Chief Customer Officer at RNL
I am here to learn and share with some of the best minds in our profession
Timothy Warren, Chief Revenue Officer at Proactivate
I’m really excited to meet the speakers and Carolyn Betts. I’m also extremely excited to attend to learn new sales techniques for my business and to find new clients (since we sell to VPs of Sales).
Shridevi Rai, Sales Manager
Learn better ways to generate revenue. Better strategies, how to motivate sales team to achieve better results, network, understand from other account executives of methods that worked and not worked and everything else.
Carol Luong, Business Development at Leadfeeder
As sponsors, Leadfeeder is excited to get face-to-face with the sales and marketing community to continue being inspired with ways to bring marketing insights into the hands of salespeople. Our mission is to bring web intelligence into business and we look forward to learning at the Revenue Summit.
Matt Benati, CEO at LeadGnome
I want to meet marketing and sales people that are starting or executing account-based strategies. How is AB doing in practice?
Richard Dumas, NewVoiceMedia
Measuring the effectiveness of ABM
Lena Hesselgrave, Automation Manager at Xero
How to create a better automated marketing and sales process for a global company.
Jenny Tribuzio, Enterprise Marketing Manager at Veeam Software
I’m excited to learn more about ABM in general and how to deliver meaningful campaigns to my sales teams so that they are able to flip their funnels!
Nathan Cenovski, Senior Account Executive at Mirabel Technologies
How to build a strong funnel and ensure a steady stream of growth at the startup stage.
Dan Olson, Director of Sales and Marketing at Summit Information Resources
I’m excited to learn more about ABM and how it can help align my sales and marketing teams. I’m currently in the process of implementing ABM and would like to meet some of the companies that might be able to help me with my implementation. Also, I’d really like to meet other like-minded sales and marketing professionals that are excited about explosive growth.
Kurtis Wallis, Account Executive at Hootsuite
Connecting with leading sales and marketing leaders
Spencer Smith, Director of Channel Marketing at Metrie, Inc.
Being new to a marketing role (from a career in sales) I decided to attend to further my knowledge in current ABM trends and how I can apply those to my ever progressing organization.
Fernando Liberato, Head of Sales at #aurumsoftware
I’m very anxious to know new technics and change a lot of experience with good people.