The latest from the go-to-market experts

Category: Other

September 22, 2016

How To Align Sales and Marketing: Building Your Smarketing Team

Football season is in full swing, so let’s think of your B2B sales and marketing teams as one “smarketing” team and […]

September 6, 2016

How to Get Started with Account-Based Marketing

Looking for ways to get started with account-based marketing? Remember when you were a kid and you would stand on […]

September 6, 2016

Video Interview: Account-Based Marketing for Sales Development

Why is account-based marketing essential for sales development? This episode of #TheSDRChronicles is dedicated to account-based marketing and how it helps sales […]

August 22, 2016

Welcome to the SDR Chronicles: Tips & Guidance for Sales Reps

It’s tough being an SDR in the B2B world. Sales development representatives (SDRs), or business development representatives (BDRs), are on […]

August 10, 2016

How to Build Brand Loyalty with Engaging Digital Ads

I am a devoted drinker of Coca-Cola. Maybe it’s because I was born and raised in Atlanta, the birthplace of […]

August 3, 2016

Sneak Peek of Account-Based Marketing for Dummies

Account-based marketing is a hot topic right now, but what exactly is it? You may have seen #ABM trending on […]

July 31, 2016

How Uberflip Aligns Content Marketing + Sales for Account-Based Marketing

Customer Testimonial: Hana Abaza Vice President of Marketing at Uberflip Hana Abaza leads the marketing department at Uberflip, a company that focuses on […]

July 26, 2016

Get Personal to Amp Up Your Account-Based Marketing

Editor’s Note: This is a guest post from Anna Talerico, EVP and Co-Founder of ion interactive. Even though account-based marketing […]

July 22, 2016

Sigstr Hosts TechPoint’s Sales Bootcamp

Going on 5 months as a Sales Development Representative (SDR) at Sigstr, not a day goes by that I don’t learn […]