Everything you want to know about Terminus

Hi, we’re Terminus. It’s nice to meet you. If you’ve landed here, that means you’re probably looking to go deeper and learn more about what we do, in layman’s terms — or at least more than the cursory Google/Wikipedia search offered you.

We got you.

Let’s start from the beginning.

Knowing that only 1% of inbound leads become customers (yes, you read that right), Terminus was founded in 2014 out of a need to give B2B marketing teams a better way to go to market. We knew there was a better solution to not only help marketers find their next best customer, but to equip the customer with everything they need to head to the next step in the sales process.

The Terminus name came from our founding city of Atlanta, Georgia — which originally bore the same one (true story) because it was the ultimate destination for every train in the country. We wanted to give our customers the same feeling:

Pioneers of the account-based marketing movement and now leaders of go-to-market transformation, Terminus has hubs in Atlanta, San Francisco, Indianapolis, and London, plus a bunch of remote employees. We have more than 1,000 customers and have acquired four companies in the past four years. Nothing about our growth has been slow, and we’re not about to decrease pace any time soon.

So we’d love to tell you a little more about where we’re going, and we hope you’ll join us on this journey. Here are six things to know about Terminus:

Terminus Powers High-Performing Go-to-Market Teams

So now that you know who we are, let us tell you a little bit about what we do. Terminus transforms your go-to-market (GTM) approach by coordinating your marketing, sales and customer success teams work more collaboratively to optimize their entire GTM strategy and their customer experience.

We’ve got a lot to be excited about, both our present and our future. In late February 2021, Terminus passed a huge milestone: We closed an oversubscribed $90M Series C. This will allow us to continue to make big product bets, further invest into building out our incredible team, and work to make Terminus even better for customers. In fact, our number one priority is continued innovation for our customers. This infusion of capital is extra fuel that powers our ability to build the go-to-market cloud of the future.

We started as a category leader in account-based marketing and have now become a full go-to-market platform by offering the best data, channels, and analytics all inside one platform.

This represents a vote of confidence in our team and vision, and we’re proud of what it took to get here. We’re a leader in The Forrester New Wave™: ABM Platforms and have been named a G2 Leader for 11 consecutive quarters.

But that’s not all. In 2020, we saw just how critical ABM strategies are to go-to-market strategies, and we:

Witnessed how COVID-19 forever changed how teams go to market, as ABM became the dominant revenue strategy for today's leading companies.

Acquired account-based chat solution Ramble and account profiling and predictive data company GrowFlare.

Achieved 35% YoY growth.

Expanded our leadership team with enterprise software veterans from Braze, Salesforce Marketing Cloud and Conga.

We bring marketing, sales, and customer success together to drive full-funnel engagement for long-term revenue growth. ABM isn’t about marketing — it’s about your whole go-to-market team working harmoniously together.

We’ve got plans to continue making these headlines in 2021, too. We’ve already added 80 new members to our Terminus team, and we’re planning to add more by year end. Terminus will continue to redefine what ABM even means, too. Sure, we’re an ABM platform, but we’re not sure that’s the most apt name for what we do. We’re going beyond ABM, knowing that today's best marketing organizations don’t blast out one message across a wide audience, to then sift through leads.

Terminus Started the Fire

Okay, cool. So now that you know what we’re all about, let’s tell you a little bit about how we got here. We’ve already told you when we were founded, but we sort of yada-yada-yada-ed over the meat of the past seven years.

So let’s go back to the beginning. Two years after Terminus’ founding, we launched the FlipMyFunnel podcast, which has now become a full-blown movement. With more than 50,000 monthly listeners, 100,000 subscribers and closing in on an astounding 900 episodes, the podcast is more than “just” a show. No, it’s a community of hundreds of thousands of leaders and experts in the go-to-market world — and one of the top business podcasts in the world.

Hosted by Terminus co-founder Sangram Vajre, who wrote the book on account-based marketing (literally, he wrote the first book on the subject, Account-Based Marketing for Dummies in 2016), with a goal of creating a place for B2B marketing and sales innovators to collaborate and inspire one another. Sangram released his second book, ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it in 2019, and his third about GTM teams, MOVE, will be released fall 2021.

Terminus experienced rapid growth after this point, acquiring Brightfunnel in 2017, Sigstr in 2019, and Ramble and GrowFlare both in 2020.

Marketing insight software Brigthfunnel allowed us to develop the Terminus Account Hub, a centralized command center for account targeting, sales activation, and ABM measurement. With Sigstr, Terminus has the ability to transform customers’ email into high-volume, targeted ad channels with actionable data, and triangulate IP addresses for enhanced ad targeting. With the addition of Ramble, Terminus now has an account-based chat solution to provide one of the most powerful ways to reach potential customers.

In 2018, Terminus launched the TEAM framework for ABM, which outlines the necessary components of any target account strategy: Target, Engage, Activate, and Measure. These tools and milestones have cemented Terminus’ place as a leading way for business to go to market, but we’re far from slowing down.

Terminus is a Proven Category Leader

We’re proud that Forrester named us a Leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. Forrester New Wave™ is one of the most trusted analyst resources for unbiased (unlike our moms) evaluations of the emerging market for ABM platforms. The report reviewed and evaluated 14 of the most significant ABM providers against three categories: current offerings, strategy, and market presence. After that evaluation, Forrester determined Terminus and four other providers “lead the pack” of the ABM category.

Our success in ABM can be demonstrated by a recent commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Terminus, which showed that

That’s not all. We’ve enjoyed 13 consecutive quarters as a leader on business software review site G2. Yes, you read that right:

Account-Based Analytics Software Account-Based Data Software Account-Based Execution Software Account-Based Orchestration Platforms Software Account Data Management Software

These rankings aren’t arbitrary: They’re based on actual verified user reviews. None are paid. Just genuinely happy customers. Here are three of our favorites:

“We are very confident we have hitched our cart to the right horse in the world of ABM!”

“It's hard to pick a single thing that I like the best. Terminus provides a way to put targeted messaging in front of the specific accounts, titles and departments you want to target through their Engage platform. They also provide powerful insights and analytics through their Hub platform, which is incredibly useful for planning and strategy with sales for our go-to-market approach.”

“Terminus has demonstrated a remarkable ability to adjust and grow their platform to continue to provide best in class analytics and advertising. I've been a Terminus customer for the last 5 years (at three organizations), and I keep coming back to Terminus because of their platform's continuing strength in analytics and advertising, but also by their penchant for actually listening to feedback and implementing it.”

If those don’t give you confidence in our ability to power an organization’s go-to-market strategy, we’ve got one last proof point that we’ve already mentioned (but is totally worth mentioning again):

Our Customers Are Rock Stars

This next one, you probably already know — even if you’re too humble to admit it to yourself. But we know it, and we’re not letting your humility overlook it. Because the truth is, our customers are at the center of everything we do. After all, tech is just...tech...without innovative marketers leading the way, executing and using the tools at their disposal to improve the way they do business. You’re the ones implementing. You’re the ones carrying out your ABM strategies.

And we can see the proof in the ROI pudding from their hard work. As we mentioned above (but we think is worth mentioning again), Forrester Consulting found companies leveraging Terminus had:

On average, Terminus customers see a 40% reduction in customer acquisition costs, a 20% increase in close rate and almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments.

Khronos (marketing agency) was able to realize $10 million in sales revenue in four months, directly attributable to ABM and Terminus. A business services provider cut their costs in half and more than doubled their results after implementing Terminus. SOASTA (cloud-based testing services) had their sales cycle time shrink by 40% thanks to implementing an ABM strategy. For digital.ai (digital transformation software), forty percent of their new business pipeline was generated from its ABM strategy, and they saw a 45% increase in the average opportunity value. Not only that, but 31% of digital.ai’s target accounts progressed to the next stage of the sales funnel in just the first month.

Cobalt (testing software platform) started seeing an ROI within just two weeks of launching Terminus

WP Engine (digital experience platform) saw engagement from 93% of their target accounts and 37% engaged in discussions within a week of launching Terminus and ultimately a 23% increase in opportunities.

CRMNEXT (CRM for financial services) found an 80% increase in close rate and an incredible 1,900% ROI with Terminus

Caroo (employee gifting platform) saw 32 opportunities created and nearly $1 million in pipeline creation in the first three weeks after implementing Terminus

More Data. More Channels. More Support. One Platform.

You think you saw a lot of numbers in the last chapter? You haven’t seen anything yet. Terminus’ powerful data and insight reporting tools are for the ultimate data nerds. Data is at the heart of everything we do, but that’s not to say it’s complicated to use — quite the opposite, actually.

Here how you use Terminus’ data-rich tools (and what you can do with them):

target

Target high specific accounts and opportunities with Terminus Data Studio, which contains data on 70 million businesses and will help you create endlessly customizable and dynamic segments. Using both first-party data to examine your potential target behavior and third-party data to measure intent, you’ll be able to create a highly custom account list of targets for your next campaign. Combine that with our advanced leading data capabilities to sync your own CRM and MAP data and you’ve got the ability to create highly curated segments, instantly ready for you to put your GTM strategy into action.

What We Stand For as a Company

Now that you know a lot more about Terminus and what we stand for, we'd love to get to know you better. Let us know how we can help!

By now, you’ve got a good handle on where we came from, who we are, and what we can do to help you on your ABM journey. Those are all very, very important factors in understanding the Terminus story, but none of it would exist without our values and what we stand for, and most of all: our people.

We operate under the DRIVE set of core values: We’re dedicated, risk-taking, inventive, valued, and energized in everything we do. This means we show up every day ready to make an impact with bold moves that can only come from a deep status quo-challenging curiosity. And with our TIDE program (Terminus for an Inclusive and Diverse Employee Experience), we’re committed to a culture that embraces all backgrounds with a goal of cultivating a diversity of thought to empower each Terminus employee to be the best they can be.

We hope this is all demonstrated in our culture and how we treat our employees. In 2020, Terminus faced the same remote challenges many across the world had, and we met it with an opportunity to engage and show our employees how much we value them. With perks like “Half-Day Fridays” and weekly UberEats stipends to a wellness reimbursement program and free Headspace memberships for mental health, we have and will continue to take care of our employees so our employees can take amazing care of our customers.

Through programs like these, our culture, and core values, we’ll continue to bring joy, professionalism, and an eagerness to help during every interaction with our customers.

Everything You Ever Wanted to Know About Terminus

FlipMyFunnel introduced to build the ABM category

Terminus Founded

Acquired Brightfunnel to power full-funnel account based analytics

Introduced the TEAM framework for ABM

Surpassed 1,000 customers

Acquired Ramble to power account-based chat capabilities

Acquired GrowFlare to provide account intelligence

Acquired Sigstr to provide email ads and relationship data

We’ve talked about where we’ve been and a little bit about what’s in our future. How about now we show you who’s recognized us along the way? Our moms think we’re awesome, of course, but there’s plenty of proof outside of their totally unbiased opinions. So, please, allow us to show you.

We could go on (and on) with more great results and use-cases from our rock star customers. You know what? In fact, we will:

engage

Now that you’re got your audience set, they’re just waiting for you to reach out to them — the right way. Terminus has the most marketing channels in any single platform, giving you more ways to put your brand in front of the right people, no matter where they are or how they like to receive information. Fully automate your campaigns across multiple channels, from targeted display ads, email signatures, and more. This means your brand will become pleasantly unavoidable, following your audience throughout their entire customer journey.

Here are the channel Terminus allows you to access:

Targeted display advertising

Conversational marketing

Email signature marketing

Retargeting

LinkedIn advertising

Contextual advertising

Web personalization

activate

“Marketing” might be the M in ABM, but your ABM program is so much more than just marketing. Your best possible success requires your entire GTM team’s support. And with real-time alerts, account insights, and connected data from Terminus, you’ll have no issue bringing together your marketing, sales, and customer success through connected data.

Terminus’ real-time data synchronization between your CRM and Marketing Automation means all stakeholders in your organization will be on the same page, understanding how your most important accounts are engaging with both your digital and human efforts.

Measure

Finally, our data nerds’ favorite part: Terminus will help you measure your entire GTM program from the first interaction with a target, all the way to renewal with the most comprehensive and analytics. This wealth of data knowledge and attribution lives right inside Terminus with the Terminus Measurement studio, so you’ll never have to go elsewhere to understand how your GTM team is driving revenue.

We’ve already mentioned how our tech is just tech without the people behind — or in front of — it, and we mean it. The Terminus team is there to support each customer throughout every step of this implementation, from onboarding to training and beyond.

T.E.A.M

More than 1,000 companies have trusted Terminus with their GTM strategies.

We just threw a lot of success stats at you, and we’re not sorry, but we’ll let you digest them a bit while we just simply end with: Thank you, rock stars.

“Terminus is always looking ahead toward new applications of ABM. Every time I turn around, Terminus is innovating and improving the platform,” Foundry Account Based Marketing Manager Ken Mafli said. “I don’t ever wonder what the best practices are within ABM activities because they are built into the product.”

LET's GO!

With the highest match rates in the industry, Terminus puts your message at the forefront.

Create a live conversation between your target accounts and their rep with the only account-based chat solution on the market.

Fully utilize the highest volume advertising channel in your company by transforming every email into a targeted advertisement.

Get 10 times more value on your click-through rate (CTR) by automating ad retargeting toward people who visit your website.

Target specific companies — and even specific roles — with relevant content right in your audience’s LinkedIn feed.

Execute targeted campaigns on websites with specific keywords.

Deliver relevant, personalized content tailored to the people on your website.

One single point of origin, no matter where they want to go.

In fact, sites with sales chat have an 82% increase in conversations over those without it and a 256% increase in outbound email response rate.

And, finally, GrowFlare brings even more data capabilities that serve to bring sales and marketing closer together than ever before.

Terminus customers can realize an astounding 313% return on investment (ROI) in a period of just three years.

13 consecutive quarters.

Not only that, but Terminus was the only platform to be a leader in ALL categories during that time period, which include:

313% ROI

60% increase in opportunities set by their sales development team

40% reduction in customer acquisition cost

20% increase in close rate

Opened London office to expand into EMEA

Terminus Powers High-Performing Go-to-Market Teams

Terminus Started the Fire

Terminus is a Proven Category Leader

Our Customers are Rock Stars

More Data. More Channels. More Support. One Platform.

What We Stand For as a Company

Jump to...

jump to next section