The February Release is Here!
In this release guide, you’ll find information on all our of our awesome new features available to you and why you need to take advantage of these NOW. We will dive into a few of our top features, including:
Global Targeting Chat Playbooks Live View Advertising Insights Report
Click on these icons for more information throughout this eBook
We are excited to kick off the New Year with our February Release from Terminus, where we are going ALL IN with our new experiences for our customers as we continue to build the go-to-market platform of the future. With this release, we are delivering a ton of new innovative features to optimize your ABM strategy and keep you ahead of the game. Let’s dive in.
Table of Contents
New Feature #1:
Global Targeting
What is it?
Allows customers to easily launch & manage international ad campaigns and tactics directly within the platform without the need for any internal support
Where To Find in Terminus?
Value Points
Customer Challenges Addressed
Use Cases
Advertising Experiences
Our customers are scaling their ABM programs globally and the demand to advertise to those markets are increasing regularly. And, setting up international campaigns is complicated and not currently a self-service model, until now!
Scale ABM campaigns beyond the U.S. Segment & target groups of accounts in specific countries; target a large enterprise account across multiple countries Provide account-centric reporting while remaining GDPR/LGPD compliant
Ability to manage all of my Ad campaigns, domestic and international, in one tool, to effectively report on campaign outcomes, marketing’s impact on the business, and overall ROI Ability to regionally target a dynamic list of accounts with the objective of brand awareness and demand gen to open opportunities within these accounts Ability to target an individual Enterprise account, across one/many regions (many countries) with the goal of driving engagement through personalized ad campaigns
Break into target accounts earlier with laser-focused ads. Focus your spend on the departments and the specific titles that you care about. Capitalize on accounts that are showing interest or engagement. Dynamically target accounts based on intent, engagement, relationship score, and more.
Tell Me More About Advertising Experiences
Early Access: Feb. 10-23, GA for all customers on Feb. 24
New Feature #2:
Chat Playbooks
Available NOW: Chat Playbooks
A simplified onboarding and ongoing management of the Chat experience; and a powerful new chatbot builder and logic engine
Our customers want easy Chat set-up and onboarding, more seamlessly linking to Bots and workflows that trigger sales automation with customers and prospects in REAL TIME
As a marketer, I want to save my sales rep time and only route visitors to them that are qualified As a marketer, I want to allow visitors to self-direct to the resources for which they are looking
Optimized Playbook Structure Easy Chat Set-Up and Onboarding Enhanced Bot Sophistication
Chat Experiences
Connect your sales team to your most important prospects in real time, no matter where they are. Your buyers don’t want to fill out a form and wait for you to get back to them. They want to start a conversation exactly when they’re ready to. While other chat solutions started as just that– we built Chat Experiences from the ground up with your target accounts in mind. Now you can directly connect your marketing efforts to the conversations your sales team want to have.
Tell Me More About Chat Experiences
New Feature #3:
Live View
Available NOW: Live View
See a list of identified accounts that are currently on your website...AND proactively interact with them!
Customers want more insight into real-time web traffic
As a sales rep, I want to see what prospects are actively on my site in real-time As a sales rep, I want to proactively reach out to prospects who are currently on the site
Live views into website traffic for leads and target accounts See a list of identified accounts that are currently on your website See live information about the accounts on your site and the page being viewed Proactively chat with accounts for higher engagement responses
New Feature #4:
Advertising Insights Report
Explore trends on how Terminus’ account-based advertising is impacting your go-to-market efforts, directly in Measurement Studio
Difficulty reporting the downstream impact of B2B display advertising due to disparate data sources, causing marketers to rely on building offline reports to tell a cohesive ABM story
As a Digital Marketer, I want to see the site visits and leads that were directly generated by Terminus advertising campaigns justify my advertising spend As a Demand Gen Marketer, I want to see how many visits, conversions, and pipeline were directly generated by Terminus advertising campaigns to optimize my marketing mix and hit my pipeline generation quotas
Quickly synthesize insights on how to improve your digital targeting strategy See how ads drive brand awareness, lead & opportunity creation, pipeline acceleration, and closed won deals Build a campaign audience using historical advertising performance Explore visual trends to see the impact advertising has on your account-based execution
Measurement Studio
Gain insights and understanding into marketing’s contribution to revenue. Easily measure the performance and trends of every one of your segments. Stay on top of the numbers and give your executives an easy way to visualize your impact. Connect Terminus to CRM & MA data to create customizable first, last, and multi-touch attribution reports. See the entire story of how your marketing efforts generated new revenue. Understand which channels are driving results. Use data to inform your marketing strategy and improve results.
Tell Me More About Measurement Studio
Closed Beta with GA coming March 17th
We really are going ALL IN with our new experiences for our customers as we continue to build the ABM platform of the future.
Wait, there’s more!
And there’s so much more in this release for you to get excited about and all of these features are available NOW. See these features in action and learn more about how Terminus can help you bring ABM and sales engagement together seamlessly, generating full-funnel revenue.
To learn more go to Terminus.com.
