New platform builds upon account-based advertising foundation and acquisition of BrightFunnel to enable end-to-end ABM execution.
ATLANTA – (Aug. 8, 2018) –– Terminus, leader of the account-based movement, today announces the release of its comprehensive ABM platform. The new platform delivers the easiest way for B2B marketing and sales teams to plan, execute, measure, and report on their account-based programs.
“Terminus’ vision has always been to provide B2B marketers with the core platform to execute their account-based strategies,” says Eric Spett, CEO of Terminus.
Since its launch in 2014, Terminus — one of the fastest growing software companies in the country, with over 600 B2B customers succeeding with ABM — has been best known for its #1 ranked account-based execution software and for being the fastest way to get started with an account-based strategy.
“Our new platform is based on years of working closely with customers to understand their true needs and obstacles in executing ABM,” says Spett. “We have found that B2B marketers struggle to align their existing tech stack with desired ABM strategies. The new Terminus platform will become the command center for B2B marketing teams that want to execute an account-based approach across their organizations.”
Terminus’ platform delivers on the four key capabilities B2B marketers require:
- Account Hub centralizes target account data for marketers to build and manage account lists. It brings together fit, intent, and engagement data, as well as other first and third-party data sources.
- Account-Based Engagement extends Terminus’ best-in-class account-based display advertising to include LinkedIn Sponsored Content, international targeting and multi-channel triggers for new tactics such as high-touch direct mail, personalized video, events, marketing nurtures and sales cadences.
- Sales Insights activates the sales organization by pushing account-level engagement data directly into the CRM. The engagement scoring prioritizes the most engaged accounts, even if they are browsing anonymously, to help start a conversation before they ever fill out a form.
- Account-Based Analytics provides a full suite of measurement and reporting capabilities, from the executive-level ABM Scorecard, to tactical Campaign Analytics and Opportunity Insights.
“Over the last three years, the account-based market has gone from an initial surge of interest and excitement to a focus on execution and measurable results,” says Craig Rosenberg, co-founder and chief analyst, TOPO. “Marketers remain roadblocked by the lack of a true, unified account-based platform — a solution to centralize the planning, execution, activation, measurement and optimization of account-based programs. Terminus’ announcement of their end-to-end account-based platform promises to fill this critical and timely need – providing the foundation for the management, execution, and measurement of account-based initiatives that practitioners have been waiting for.”
To learn more, or to request a demo of the new Terminus Account-Based Platform, please visit terminus.com/demo.