Terminus, the leader in B2B account-based marketing (ABM) software, today announced its partnership with Dun & Bradstreet (NYSE: DNB), the world’s leading source of B2B data and insights. This partnership is the first of its kind in the ABM category, enabling Terminus customers to access more than 100 million additional data points contained within Dun & Bradstreet’s proprietary contact database.
Earlier in 2015, Dun & Bradstreet acquired NetProspex, a leader in B2B professional contact data. The result of this acquisition is a data asset that combines NetProspex’s best-in-class contact data with Dun and Bradstreet’s best-in-class company data. Terminus is now able to leverage this combined database, providing customers with the cleanest and most accurate data in the account-based marketing sector.
“We’ve been working hard to optimize our data products for the next generation of B2B companies,” said Patrick O’Brien, vice president of audience solutions at Dun & Bradstreet. “Account-Based Marketing is gaining a ton of momentum and we’re excited to work with Terminus who has quickly become a leader in the ABM space.”
Using Dun & Bradstreet’s data feed, Terminus accesses B2B data, which is stripped of Personally Identifiable Information (PII) and stored on the Terminus platform eliminating the need for customers to append or download data to their CRM. From there, Terminus customers can leverage the data to target decision makers at best-fit accounts across digital channels – including mobile, social, display and video – with the ability to launch their first ABM campaign in 30 minutes or less.
“ABM is changing the way B2B companies think about marketing and sales,” said Eric Spett, Terminus founder and CEO. “Our partnership with Dun & Bradstreet gives B2B marketers the data they need to intelligently identify and target the right decisions makers, which leads to increased velocity and revenue for their companies.”
The data integration between Terminus and Dun & Bradstreet is already live with data being transferred multiple times each day. Terminus customers who are successfully using this data include Gainsight, Infer, PGi, Vidyard, Influitive, and many more.
Founded in 2014, Terminus is the leading account-based marketing platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. Backed by notable B2B marketing technology investors, Terminus is headquartered in the Atlanta Tech Village where it is rapidly expanding its footprint. Learn more by visiting terminus.com.
About Dun & Bradstreet
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more information, please visit dnb.com.