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Terminus Welcomes SmartBug Media as Key Account-based Agency Partner


Partnership between the ABM leader and HubSpot’s Global Partner of the Year promises B2B companies more success with ABM strategy and results

ATLANTA – (Feb. 5, 2019) ––  Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announces that SmartBug Media has joined forces with the company as an agency partner. As the highest-rated HubSpot Diamond Agency Partner and reigning Global Partner of the Year, SmartBug is a valuable addition to Terminus’ partner network and will provide significant value to the B2B customers it serves. Terminus will provide SmartBug customers with solutions for their ABM technology needs.

“SmartBug is a well-known leader in digital and inbound demand generation services for B2B companies,” says Todd McCormick, chief revenue officer at Terminus. “We have both recognized that the principles of account-based marketing are increasingly applicable across marketing programs and channels. We are looking forward to the ABM playbooks and hands-on campaign strategies they will provide to our joint customers, so they can be set up for long-term success.”

This partnership highlights SmartBug Media’s position as one of the leading inbound agencies. The brand is known for its intelligent inbound marketing approach to revenue growth by taking a data-driven approach to content marketing, paid media, marketing automation, PR and sales enablement which span key industry verticals like SaaS, healthcare, senior care, technology, manufacturing, and professional services. At the same time, the partnership reinforces Terminus’ reputation as the leader of the ABM movement. Through the relationship, joint customers will better establish personal connections necessary at each stage of their customer journeys and benefit greatly from the campaign strategies and insights this partnership provides.

“Terminus is the pioneer in ABM and the defacto standard for companies who want to create deep sales relationships with prospects and customers,” says Ryan Malone, Founder & CEO of SmartBug Media. “We love Terminus because it is more than a solution, but a powerful platform that enables our customers to meet larger revenue goals faster.”

About Terminus
Founded in 2014, Terminus is the leader of the account-based movement. We help our customers transform B2B marketing by focusing sales and marketing resources on the best-fit, most likely to buy segments of their addressable market. Our platform empowers marketing teams to easily build, operate and measure scalable account-based initiatives that drive quality growth. We serve hundreds of B2B organizations such as Salesforce, GE, Verizon, 3M and CA Technologies to provide the technology and expertise that produce exceptional results.

About SmartBug Media
For 10 years, SmartBug Media has been helping businesses increase sales leads, close more customers, and enhance the reach of their brands. SmartBug Media is a HubSpot’s Global Partner of the Year and the highest-rated agency in the history of the HubSpot ecosystem. SmartBug Media also boasts the highest ROI documented from any HubSpot partner: 3,558 percent and 14,500 percent ROI on a six-month and three-year campaign, respectively. SmartBug Media is also a certified Great Place to Work, two-time Inc. 5000 company, and winner of over 100 awards for its work in 2018.


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