Customer Retention Examples: Account-Based Marketing

Terminus’ targeted digital advertising platform and churn intent alerts can help power your customer retention strategy. Learn more by checking out this “Retention Is the New Acquisition” ebook.

Increase adoption, reduce churn, and promote cross-sell opportunities.

The #1 ABM Platform forfor Your Customer Retention Strategy

Learn more about the Terminus platform and how it gives customer success and marketing teams endless ways to stay in front of their most important customers.

Case Study: Pramata Lowers Customer Acquisition Cost by 60%

read more

Case Study: Phononic Aligns Marketing and Sales to Drive Explosive Growth

read the case study

Case Study: 9 Account Based Marketing Tactics That Helped Thomson Reuters Achieve a 95% Win Rate

learn more

Customer Retention Examples

There are many brands that have excellent customer retention. These are the brands that companies should look to for inspiration when developing their own strategies. Examples are a great way to build an understanding of what works and doesn’t work in terms of customer relationships. When looking at customer retention examples and customer retention case studies, your team can see the tactics in action and their ultimate impact.

  • Walmart’s Delivery Services. Walmart has been faced with a problem: Fewer people are going to brick-and-mortar stores, and more people are purchasing online. Walmart approached customer retention in two ways. First, it built out its delivery services, to encourage customers to interact more with the brand. Second, Walmart introduced a “Walmart pay” option, to increase its presence in its customers’ digital lives.
  • Amazon’s Prime Day. Amazon’s Prime Day competes with both Black Friday and Cyber Monday, as a giant sales event that goes on for 24 hours. Amazon’s Prime Day encourages current and previous customers to come back to see whether there might be some great deals. This keeps customers interested and gives them the feeling of a secret reward.
  • Apple’s Ecosystem. Apple, on the other hand, has tackled customer retention as an intrinsic part of its ecosystem. By ensuring that all its devices and software solutions work well together, it’s ensured that its customers remain customers for life. Customers who already have Apple products are going to be inclined to continue buying them because they know that they will be able to use all their devices together.

Want to find out more about some of the leading customer retention tactics? PPTs are a great choice. A customer acquisition and retention PPT can give you an in-depth look at what brands are doing to develop their customer relationships. A customer retention PPT can go over many customer retention company examples quickly, and a customer retention PPT download will give you more information about how to retain customers in retail and other industries.

Customer Retention Strategies

Before companies are able to improve their customer retention, they have to explore their customer retention strategies. It isn’t enough to simply know that the organization wants to “retain more customers”; the company has to have processes and procedures in place to improve its customer relationships. As with anything, it’s about a scientific and consistent approach.

Without customer retention strategies in service marketing (and other areas), it becomes impossible to tell whether customer retention tactics are working. One of the things that most customer retention strategies case studies have in common is that they begin with a very clear goal.

Most organizations know that they need to retain customers. And most organizations have a general idea or a general company culture around customer service. But that alone isn’t enough. If there isn’t a real, structured process involved in approaching customers, then it’s very likely that some things will get missed — the structure is what ensures that sales teams and marketing teams are able to work consistently together.

So, how can an organization start building out its strategies? It can start with a customer retention strategy template, by viewing customer retention strategies PDF, or by reviewing customer retention strategies PPT presentations. A customer retention strategies slideshare will give a team a way to get started. These presentations and PDFs give the team more information about how to analyze their customer retention and how to improve upon it, as well as the common pitfalls that teams run into when they’re trying to develop their strategies.

There are positive customer retention strategies and negative customer retention strategies, depending on whether the emphasis is on managing losses or improving acquisitions. The organization has to determine which metrics it’s going to follow and track, what its timeline is, and what would constitute success. This is the only wy the organization will be able to improve.

Not only do businesses need to create comprehensive strategies, but they need to have a team who is responsible for their retention. Teams need to understand their roles and be empowered to act. They have to be trained on customer retention strategies, and they need to understand the goals that they’re shooting for. Individual team members need to be accountable for their own success.

Customer Retention Definition

Let’s take a look at a basic customer retention definition, and discuss what it means for a business. Customer retention applies across all industries or verticals, but it isn’t the same for every vertical. What is customer retention for retail businesses? What is customer retention for restaurants?

For any business, it’s cheaper to retain a customer than it is to acquire them. Companies need to be able to track how many customers are being retained, because this is what shows whether they are growing or shrinking. A basic customer retention formula will show a company how many customers are coming in, leaving, and going out. And this will illuminate the health of the business.

Companies can compare their current customer retention with past performance to determine whether things are getting better or worse in their business. Further, companies are able to compare their customer retention with their competitors to determine whether their customers are happier. All this is incredibly important knowledge that gives the business a competitive edge.

But the differences between industries still need to be noted. Car dealerships, for instance, have low customer retention. Every time someone looks for a car, they’re more likely to shop around. Further, most people aren’t looking for a car more than once every few years. Thus, car dealerships have to be more aggressive about bringing new customers in.

Meanwhile, a restaurant often has fairly high levels of customer retention. These are bread-and-butter customers who likely live in the area and frequently stop by. The restaurant has a vested interest in promoting these retained clients because they know that the clients are likely to talk to other people about the restaurant and potentially bring other people in. If a restaurant has the same customer retention levels as a car dealership, it’s likely in a lot of trouble. Likewise, if a dealership tried the customer retention methods of a restaurant, it would likely be wasting its time.

A general literature review on customer retention PDF can outline the general customer retention definition by authors, but it can’t replace an organization’s own investments into analyzing how its own customer relationships work.

Customer Retention Management

Customer retention is a challenge in terms of management, especially for larger companies. There’s a reason why many businesses focus first on customer satisfaction and otherwise let the chips fall where they may. To improve customer retention, companies need to track and analyze exceptionally large volumes of data. Companies need to be able to provide individualized care for customers, while also customizing their marketing and their messaging.

This can significantly increase administrative overhead. But technology can help. The customer retention process can be augmented through customer retention suites. Customer retention strategies in CRM can be automated, collecting and analyzing relevant data, and producing reports that the management team can follow. The more about customer retention management that is automated, the less the organization itself has to do.

Today, many CRM solutions have AI-enabled machine learning. They may be able to analyze customer activity to determine which customers are most likely to be lost. They can determine which customers are more important to keep, based on prior spending and customer lifetime value. These CRM solutions are able to see key insights that humans cannot, while also reducing the administrative burden.

Once organizations are able to appropriately leverage their technology, they can begin developing more advanced strategies. And ultimately this will help an organization continue to grow. And that’s not to say that it’s easy for small businesses either, but most small businesses want to eventually scale.

The larger a company becomes, the more unwieldy its customer relationship. This also means that improving customer retention technology helps an organization scale. But organizations also often need guidance to adopt new technology, and it isn’t about technology alone; it’s also about the organization’s core processes. A technology and strategy partner can help a business start to develop its customer relationship tactics, and customer retention will soon follow.

Importance of Customer Retention

There are dozens if not hundreds of metrics that the average modern business tracks. With that in mind, what’s the importance of customer retention? What are the benefits of customer retention above all other metrics? And why would a business focus on developing its customer retention rather than exploring other avenues.

As you can see in any benefits of customer loyalty PDF, retention greatly improves an organization’s bottom line. Customer retention helps the company grow. It’s a stabilizing force in terms of revenue flow. It ensures that customers are happy and that the company’s reputation is golden. Any benefits of customer retention PDF will discuss not only what the customers are able to do for the business, but what the customers perceive the business as doing for them.

An organization can go through a customer retention questionnaire PDF to determine the strength of its current retention. But beyond an importance of customer retention PDF or an importance of customer retention PPT, it’s important to be able to explain to marketers, sales professionals, and C-suite executives why customer retention is critical.

The ultimate conclusion of customer retention is that the business is healthy. When customers are retained, it means that the company is delivering value to them. It means that customers feel as though their needs are met by the business, and that they are consequently willing to stay. Loyalty is one of the most highly featured aspects in any importance of customer retention slideshare.

At the end of the day, customer retention is at the heart of what makes a business strong and growing. It’s something that investors look towards first when they’re trying to gauge whether they want to invest in a business. It’s something that shareholders want to see when they look at the company’s reports. And it indicates that the business itself is operating in a healthy and sustainable way. Without customer retention, there can be no consistency in operations, and companies may find themselves investing a significant amount into continuously obtaining new clientele.