Account-Based Chat Inspiration: 7 Examples to Get You Started
Drift is a leading platform in the website chat category, also known as the conversational marketing business. However, it’s always a good idea to check alternatives before settling on one product. Drift alternatives may offer features that are more in tune with your needs and preferences, whether these are technical, related to the company’s ability to provide you with customer service, have to do with the provider’s focus, or relate to other aspects.
Pricing is always a consideration when choosing a business-related platform. Drift pricing has three main tiers: Free, Premium (also known as Drift Standard), and Enterprise. All three versions allow for one “seat,” but the rest of the features vary by tier. Drift email pricing is covered in these plans.
The free version has the fewest options, but allows for basic chat and moderation options like IP banning. At the Premium level, several more features are added, including the ability to save chat data and create custom bots. A chat to call option also becomes available. The Enterprise level adds a few more options, such as a reporting API, help with integration, and 24/7 priority chat support.
Those with a legacy plan Drift have different features and pricing. Information about these plans is no longer available on the company’s site.
Other companies also tend to have pricing tiers, but only a few have unlimited-time free versions. Most offer demos instead. These can take the form of limited-time free use or may be guided tours of the software the company provides.
Some are also interested in the mission or culture of the company they’re considering working with. The Drift company makes a point to address diversity, equity, and inclusion as well as to pursue customer-centric goals like putting the customer at the center of all business operations. Their “about” section is quite extensive, so someone who reads it all will learn about the Drift startup plan and other such information instead of just the basics.
Those who like a company to be based in the USA will be glad to find that Drift Boston meets this requirement. However, many others are also based here.
As with most types of modern software or platform, access to Drift takes place through a Drift app. There is both a mobile app and a PC version that can be used to log in and use Drift.
The mobile app has the main benefit of allowing you to chat with customers wherever you are. This Drift tool frees you from coming to the office. While you’ll still have to be available to provide timely responses, you probably won’t be able to do much else during your on-duty hours, so you still have much more flexibility this way. It’s a great option for offices that have turned to remote working to reduce the risk of Covid-19 spread.
Through either app, you are able to use all of Drift’s features. Once you enter your Drift login on your Drift Enterprise screen, you can set up a Drift chatbot, learn about the Drift AI Valorant, see how your current Drift AI powered bots are progressing, and more. You can also use Drift live, which lets you enter live chat with someone who needs to talk to a real human. Drift support will provide any help you need.
If you use the mobile version, you’ll also have your phone right in your hand when you activate Drift chat to call. Then, your customers won’t have to wait at all to start talking to you via voice. Of course, you can still use chat to call with desktop. You’ll just need to pick up a separate phone in that case.
Drift’s site has plenty of information about its features, including Drift Me, the Drift popup, and the Drift video bot. Even so, like with anything else, you’ll get more familiar with the platform’s tools after you actually use it.
Despite its name, the Intercom app doesn’t function as an actual intercom system or intercom device. Instead, it is a website chat platform.
This platform, like most if not all others, has a mobile app so you can connect to it on-the-go just by entering your Intercom login. It also has a PC version. Once connected, you gain access to all of its features.
As with other offerings in this space, Intercom is meant to let you conduct live chat with your prospects and current customers. However, it is not limited to website chat like some of its competitors. Instead, it also gives you the ability to send links to prospects which they can use to initiate chat from these points of contact. It specifically mentions the ability to use it through over 250 other apps.
Intercom pricing has two main tiers: “Most customers,” and “very small businesses.” The tier suggested for most customers costs $499 per month, and provides 10 seats. Meanwhile, the “very small businesses” tier is divided into two sub-tiers. The “Start” tier is $39 per month and includes one seat. The “Grow” tier, which is next, is $99 per month and provides five seats. Features vary between all of the packages, and increase along with the price.
Just like at other tech companies, Intercom jobs involve a variety of skills. Programmers and salespeople are the most likely to be needed, but of course there are also ancillary positions, like secretaries and janitors, that need to be filled as well. If you’re interested in working there, check the Intercom company “careers” page to see which openings are available now.
Those who are interested in investing may want to check out the Intercom Crunchbase listings. There, you can find out about the company’s funding, which technologies it uses, and much more about the nuts and bolts of Intercom as a business.
Freshchat is another Drift alternative. It also competes with Intercom. Like Intercom, it isn’t limited to website-based chat. Instead, it can also be used through messenger apps like iMessage and WhatsApp. This lets you reach customers wherever they are. Freshchat’s example implementation shows it being used to take care of common customer service needs, such as telling a person when their package is going to arrive.
Your customers can also interact with Freshchat through multiple channels. For example, they can start a chat on your site, and from there, ask it to respond back via WhatsApp.
Upon passage through the Freshchat login page, you’ll find that the features you have access to depend on which of their many pricing tiers you have chosen. Even at the lowest level, there are too many features to list them here, and at the highest level, there are over twice as many more. If you have any questions or difficulties, a chat with Freshchat support will get you on the right track.
While Freshchat can be used to provide customer support, it is also focused on lead generation and customer engagement. Therefore, it offers many more features than a bare-bones chatbot. It can detect who visitors are, allowing you to target them based on their company affiliations, geological areas, which industries they are involved with, and more. It can also send messages based on things like the value of items a customer puts into your shopping cart, specific items added, and other such details. When done properly, Freshchat says, use of its software can increase your website conversion ratio to above 5 percent.
Freshchat pricing depends on which of its many tiers you choose. The same goes for its features, including the wchat Freshchat options. Their site has many pages of information, so just click the Freshchat logo if you need to reorient yourself.
Freshchat is a product of Freshworks, Inc. The idea behind the company started when it recognized that most people are frustrated with their business software. It aims to produce software that is more effective and easier to use. Freshworks has produced multiple business software platforms besides the Freshchat app, all focused on helping businesses provide better customer service, improve customer engagement, and generate new business.
Drift ROI Calculator
One of the most important things involved in choosing new business software is ROI, or return on investment. Trying to calculate this manually can be challenging thanks to all of the variables involved. However, the Drift ROI calculator makes the task much easier. Other sites in the sales and marketing niche, such as HubSpot, also have ROI calculators available.
Using these calculators works for more than just Drift. They can help you compare the expected ROI from several different platforms, and this will make it much easier to see if a particular one will make more sense for you than the alternatives. ROI calculators can also be used to compare the differences between options for other types of things you are considering for your company.
Remember that even though hard math is an essential component of determining ROI, there are other factors that can prove to be just as important. These include things like ease of use, which determines how much time must be taken to work with the option in question. Time consumption translates to labor costs, so it can be measured in financial terms, but you’ll often need to actually work with a particular piece of software to know how much time it takes to use it.
Another important factor to consider is the resources offered by each platform company. It’s hard to put a solid price on their value, but companies that help you by suggesting strategies, providing information that you can use to improve your conversion ratio, and other such information are definitely providing benefits. How much of a benefit these things are depends on whether the information is new to you, or if you already knew it. Calculators don’t know what you already know, so they can’t predict how valuable a particular information resource will be for you.
Drift resources, such as the Drift blog, should therefore be considered along with the hard figure returned by an ROI calculator. If you’re new to conversational marketing or need to bring up your knowledge level, you may well find that access to this extra information is worth paying a bit more for even if the calculator says that another option provides a marginally better raw ROI.