Case Study: How to Manage Gmail Multiple Signatures and Use for Marketing

Terminus Email allows you to easily build, scale, and manage Gmail email signatures for every employee in your company. See how email signature marketing helped this Terminus customer with recruitment, content promotion, and more website traffic.

WebPT Email Signatures Score More Registrations and Downloads

Terminus Email (Formerly Known as Sigstr): Gmail Signature Management

Easily manage and scale Gmail email signatures and turn the emails your employees are already sending into a high-volume, targeted marketing channel bursting with analytics.

[Ebook] 36 Use Cases for Gmail Signature Marketing

The 2020 September Issue (Gmail Banner Designs & Use Cases)

[Blog] 6 Examples of Using Email Signatures as a New Account Based Marketing Channel

Gmail Multiple Signatures

Everyone who sends emails on behalf of your company should use a well-formatted professional email signature, and you may want to standardize the email signature design across your company to safeguard brand consistency and ensure every signature sends the most effective message possible.

The signatures at the end of your employees’ emails give you a chance to promote essential information about your company. Your employees’ signatures should include their name and contact info as well as relevant information about the company including your logo, address, website, phone numbers, social media links, and other contact details.

An effective email signature can also guide the recipient toward their next step. Do you want them to call you with questions? Contact the office to set up a consultation? Click a link and buy a product? Review your services? Follow you on social media? This part of the signature may vary depending on where the recipient is in the sales funnel, but luckily with Gmail + Terminus Email, you can set up multiple signatures.

Help your employees set up Gmail multiple signatures by guiding them through the process, and consider using a template designed to enhance the email signature Gmail. There are software programs that can help you create multiple signatures for everyone in your company. Then, every time they send an email, they simply need to choose the Gmail signature that fits the situation the best. Make sure your employees understand how to shift between different signatures and remind them never to forget to include an email signature banner.

Multiple Signatures In Gmail

If you’re investing the time into creating multiple signatures in Gmail, you should make sure that you’re using the best design practices possible. You likely see email signatures every day, and you’re probably already aware that the email signature format can vary greatly.

Some people just use a text-based signature. Using a Gmail signature multiple lines, they spell out the most essential details that they want the recipient to know, and while this may work fine in some cases, this approach is not ideal when you’re trying to promote your brand or motivate recipients to go further down the sales funnel.

Effective business signatures should be interactive — they should include links and images. Adding a Gmail signature image is easy. You just need to hit the insert image button when you’re drafting your signature, or you can use software that will help you write the code for a signature and help you narrow in on the right Gmail signature size.

Take a look at a few Gmail signature examples like this signature to get the creativity following. As you can see, this signature includes the sender’s name, title, and phone number, but it also has a very large button that the recipient can press to initiate a chat. Additionally, it brands the company with a large image that tells the recipient what to do next — if they want to learn more, they just need to click. The recipient can also easily check out the company’s social channels using the embedded links.

G Suite Company Wide Email Signature

An email signature can be such a powerful marketing tool that you don’t want to let this opportunity slip through the cracks. Just as you may use a sales script for pitching your products or teach the sales team how to issue standard responses to common objections, you also want to be consistent with your email signatures.

However, the process you use to create a signature can vary depending on the email program you are using. An email signature Outlook, for example, works differently than a Gmail signature. If you want to create a G suite company-wide email signature that also matches the signatures you use in Outlook, you need software like Terminus that can help you create a Gmail signature template as well as an email signature template Outlook.

This type of software doesn’t just help you create consistent email signature templates across multiple email providers. It also helps you take advantage of the marketing opportunities of emails. The average employee sends 10,000 emails per year, and an HTML email signature template leverages the untapped potential of these emails.

You can get started with a Gmail signature template free, but ultimately, as you explore Outlook and Gmail multiple signatures 2020, you may want to take advantage of advanced features. For instance, the right tools can help you alter signature templates based on the recipient, their opportunity stage or where they are in the buyer’s journey, and the sender group. For example, your sales team should probably use different email signatures than your customer service team.

However, signatures don’t just need to be outward-facing. You can also develop signatures for internal emails that help you keep on top of internal initiatives. Beyond that, you can also use software to help you find the most effective signature components through A/B testing and shuffle features, and email signature software can also help you manage all of the different signatures you use in your office and update them as needed when details about the company change.

Gmail Signature Management

At this point you’re probably wondering how to create an email signature in Gmail. Understanding this process is the first step toward effective Gmail signature management. Here are the basic steps:

  • Tap on the gear icon on the top right corner after you open your Gmail account.
  • Select “All Settings”.
  • Scroll toward the bottom of the options until you see “signature”.
  • Push the “Create New” button.
  • Type the name of the signature in the box that appears.
  • Use the editor box to create your signature
  • If you’re wondering how to add signature in Gmail with logo, you just need to hit the insert image button. It is usually the fourth option from the right.
  • You can bring over an image of the logo from Google Drive, paste in a url to the image, or drag and drop the image into the box.
  • Add the final elements and save the signature.

Now that you know how to make Gmail signature with image and how to insert image in email signature in Gmail, you may be asking yourself, “How do I put my information at the bottom of my email Gmail using the app on my phone?”

Well, the same basic instructions listed above show you how to add signature in Gmail app, but unfortunately, if you want to know how to add signature in Gmail app with logo, you cannot do that in the app. The process for how to add signature in Gmail in mobile just lets you enter text. You cannot add images or logos. You need to use a browser on a desktop, laptop, or tablet for that process.

Learning how to add logo to email signature is just the first step. You may want to ensure that you keep up to date with changes in the process by learning how to add logo to Gmail signature 2020 or by looking into features like how to insert a vertical line in gmail signature.

Professional Gmail Signature

In the last section, you learned the basic steps for creating a professional email signature in Gmail, and the process is very similar across other email clients. However, if you want to create a visually compelling signature, you may want to work with personal email signature templates and generators.

These tools give you a format and you just plug in the elements you want to customize the signature. Then, the generator generates a signature that you can export to your email server. This option is helpful if you want to add logos, images, or hyperlinks, and it also helps to ensure visual consistency regardless of the email client you are using or whether the recipient is reading the email on a desktop computer or a mobile device.

Look for email signature templates free download to get started, or just search for a generator to help you create a professional email signature. You may also want to add the type of email provider you’re using when you create your search query. For example, a Gmail signature generator can help you create a professional Gmail signature, while a generator designed for Outlook can help you create a professional or personal email signature for that program.

There are generators that can help you create email signature free, and they include the signature Satori generator and the HubSpot email signature. They are both considered to be the best email signature generator if you just want to make one or two personal or professional signatures. For company-wide signature creation, you should consider email signature software with more functionality.

How To Switch Signatures In Gmail

The basic process of creating a signature in Gmail or Outlook is pretty straightforward, and when it’s time to switch between signatures, you just select the signature you want to use. However, while this process looks easy in theory, it isn’t always that simple in application.

There can be Gmail signature formatting issues if you or your employees don’t create the signature correctly or if you add in HTML elements or images incorrectly. The device the recipient is using can also wreak havoc on the effectiveness of the signature. For instance, often when people complain about the logo in gmail signature not working, they are suffering from a formatting issue somewhere down the line.

Additionally, while the process of how to switch signatures in Gmail is theoretically simple, it can be complicated for some employees to master, and if they forget to change to the right signature, you miss out on a valuable marketing opportunity.

For advanced signature management, you need tools like Terminus Email. These tools put the power into the hands of the communications team. They can design, generate, and change email signature Gmail from a central location, and you don’t have to worry about adoption issues or errors with your team. Investing in the right tools helps to improve the effectiveness of your emails and your signatures. Ultimately, these tools can improve your brand image, drive sales, and help your employees to do their jobs more effectively.

Ready to get started?

Let's Go!