Best Email Signatures Examples
A good starting point is seeing what other teams are doing today. The best email signatures examples can provide inspiration and visually show what is most effective. The recommended layout starts with contact information at the top, perhaps some company information, followed by the call-to-action banner at the bottom. In the two examples below, you will see that the Gmail signature template includes: name, title, company name, basic contact information, website URL, social media icons, avatar or headshot, and a call-to-action banner.
Both of these examples are from Gmail teams and were built with an email signature template. Outlook is also compatible with a template builder like this and can be scaled across the entire company. Based on what’s most important to you and your team, free email signature templates for gmail can provide at least a starting point for the design. Then, once you’re ready to scale and manage email signatures across your company, an email signature marketing platform can help make it really easy for your marketing or IT team to manage. This technology can also provide a way to mix and match different call-to-action banners with different audiences. For example, the banner can dynamically update based on who sends the email (marketing, sales, customer success, etc.) and who receives the email. So, your marketing team’s email signature can promote that upcoming webinar, all while the sales team promotes the new overview video. An internal campaign will appear when the email is sent to a coworker that shares the same email domain. The banner can even be personalized to a specific account or contact. This small piece of digital real estate represents endless marketing and targeting opportunities for every team within your company. But before a team is ready for different banners, they should think about the optimal dimensions for this type of call-to-action.
Email Signature Size
When thinking about email signature size, take into account how many lines of text you need for employee and company information, as well as the dimensions of the campaign banner. We recommend no more than six dedicated lines for the “business card” portion of the email signature. As mentioned before, this can include common elements like the employee name, company name, title, and contact information. As for the text itself, be sure to keep the font small with a fourteen or sixteen pixel line height. If you’re including a headshot or avatar, keep the gmail signature image size between ninety-five to one hundred pixels wide and ninety-five to one hundred pixels tall. Balanced (same amount of pixels for the height and width) or square dimensions work best. As for social media icons, keep those small and between twenty to twenty-five pixels high and wide. Just like ads on other channels, email signature banners can come in many shapes and sizes. After surveying over a thousand banners across one hundred and twenty different companies, the Sigstr research team found many different trends. The data shows that wide and short banners are preferred, with an average width of three hundred and eight-three pixels and height of one hundred and two pixels. The averages and outliers are noted in the graphic you see here.
Eye-tracking analysis and survey data also revealed that wider and shorter email signature banners are the most effective. Email recipients are more likely to click on a campaign with a width range of three hundred pixels to four hundred and fifty pixels and height range of sixty pixels to one hundred and twenty pixels.
Worried about the Gmail signature size limit? No need to stress! The banners you see here are a part of an email signature template that uses html code to manage and update employees’ email signatures. So, the images aren’t embedded and won’t show up as attachments. It’s lightweight and you won’t run over the one thousand character Gmail signature size maximum.
Gmail Signature Image
Whether it be your headshot, company logo, or call-to-action, there are many options for a Gmail signature image. In addition to size, there are many other best practices to follow. Is your Gmail signature image not showing for some reason? This could be due to file size or resolution. As mentioned before, using an email signature marketing solution that allows you to manage this by html code can help teams avoid these types of image issues. Are you confused on how to add signature in gmail with logo? Or curious about how to insert image in email signature in gmail? Follow these simple steps:
- Open your Gmail.
- Click on the “gear” icon in the top right, then click on settings.
- Scroll down to your Gmail signature settings.
- Within the edit box, click on the “insert image” icon.
- Upload desired photo, graphic, or icon.
- Scroll down and click save changes.
If other employees in your company are asking, “how do I insert an image into my gmail signature?” then you might consider a more scalable option. A standard Gmail signature image from Google Drive might help, or even a Gmail signature image link. Both can be determined by the marketing or IT team, then distributed out to all employees. However, if you would like the Gmail signature image only URL or you’re seeing the Gmail signature image upload not showing up, email signature marketing software can make your life much easier. Integrate your email signature template directly to Gmail to add image to Gmail signature without URL. Or, know how to add link to image in Gmail signature profiles for all employees with a few simple steps. How about Outlook? Teams can also integrate email signature marketing directly to Outlook. So, if you are currently wondering how to add logo to email signature in Outlook settings, use this approach as an easier option to manage that challenge.
Gmail Signature Generator
If you and your team aren’t quite ready to invest in email signature software, consider a free Gmail signature generator. In addition to a handwritten signature generator, free tools like these are available as quick solutions. They work great for freelancers, consultants, or entrepreneurs who are in the beginning stages of building a business or brand. The more employees a company has, the more email signatures the marketing or IT team will need to manage. This can be difficult to achieve with a simple generator that builds an email signature for just one employee at a time. If you and your team are currently at this crossroads, look at software that offers an email signature editor that standardizes a template for all employees. If you need different templates for different employees, teams, or groups, multiple signatures can be built and appropriately assigned. After the template is built, you can automatically create html. Signature Gmail settings allow you as a team to then copy and paste this html code one time so signatures can automatically be updated in the future. So, no need to bother each and every team member and ask them to update their email signatures. With this approach, it can automatically be done from one centralized place!
Professional Gmail Signature
What’s the best part about building an email signature template and standardizing it across the entire company? Now each and every one of your employees will have a professional Gmail signature that positively represents your brand! If you’re wondering how to make a professional signature, consider the components that make up this element in an email. Each of these parts (employee information, contact information, call-to-action, etc.) should consistently match your company’s brand. The right text, colors, and hierarchy is a perfect place to start. Professional Gmail signature templates are available to use as a source of inspiration for your own email signature. Whether it be a free generator tool, free trial, or 30-minute consultation, you can seek out different available options that can help you find the right template for your brand. On the other hand, your starting point might be as simple as evaluating a few professional Gmail signature examples first, then building your own. Here are a few best-in-class examples that can help.