Terminus Go-to-Market Guide: The Blueprint to Account-Based Marketing
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Bringing a product or service to market requires developing a strategy, a framework (sometimes known as a plan or checklist), and bringing a team together. Each of these elements typically includes a fairly large number of components, and this can make it hard to keep track of everything using paper alone. This is why the best solution is to use a go to market platform.
A good go to market platform will either include a go to market template or accept one from a number of sources. Often, the creators of the platform will offer several templates on their site. These will cover things like your go to market plan checklist and go to market strategy framework, as well as providing guidance for the strategy itself.
When choosing a template, it is important to note that the go to market strategy definition shows that a strategy is not synonymous with a framework. The strategy encompasses your overall goals and directions, while the framework focuses on the details. Keep this in mind when choosing templates so you can be sure to choose the ones you need at the time and deploy them in the proper order.
Once you’re set with your templates, you will find it much easier to fill in the blanks, both literally and figuratively. The platform will also make keeping track of developments and progress a snap. As long as all of the details are entered on a timely basis, there’ll be little chance for information to get lost.
The final component of going to market is assembling a go to market team. Often, it’s a good idea to choose the team lead while developing your strategy and checklist, so you can work together on those points.
If you Google go to market team, you will see some sites that mention simply putting this task to your entire marketing department. This may or may not be a good idea, especially if your company is larger. At large companies, marketing departments have a wide variety of people, and not all of them will be great at introducing a product to the market for the first time. It is often better to look for specific people rather than entire divisions.
Platforms aren’t the only tools you can use to help you with your go-to-market goals. The go to market tools that we will discuss first are centered on education. These help you see how other teams have executed their strategies, provide examples, and explain various scenarios. You can then adapt this knowledge to fit your specific company, team, and products.
One of the first steps you can take is to look at a go to market strategy case study. Many case studies will highlight successes that have been had for others, but it’s also a good idea to seek some that showcase difficulties that were encountered and how these were overcome. After all, in real-world applications, it is typical for plans to need adjustment along the way. Seeing how others have done this can be a great help.
Other educational tools include examples. These can zoom in on specific details, or be broad like case studies. You can get a go to market plan example or a go to market strategy example from the Terminus Resource Hub, among other sources. Downloading a go to market strategy example PDF gives you the chance to study it later, email it to others, and more.
Strategy examples exist for various major industries or goals. For example, if you sell to other businesses, you’ll want to see at least one B2B go to market strategy example, as well as examples that are for your industry or one that’s close enough to easily adapt to your needs. Fortunately, there are plenty of choices and sources, so you’re never left adrift.
There are several other types of GTM tools waiting to help make your marketing efforts successful. These include pitch decks and PPT presentations, which present information in easily-digestible slides, Excel templates that let you fill in and crunch numbers, and more.
Those who want tools that are easy to digest and to make notes from should look for a go to market strategy PPT, a go to market strategy slide pitch deck, a go to market template PPT, a go to market strategy template PPT, a go to market checklist template, and a go to market plan template PPT. If you’re looking for something more in-depth, but still easy to share with colleagues and C-suite members, go for a go to market strategy PDF. These files often have more explanations and details than you would get from a go to market strategy slide set.
You don’t need to invest a lot of money to get these tools. In fact, many of them are free. At the Terminus Resource Hub, you will find many go to market template free resources. You can also get a go to market strategy template free in several formats, including a go to market strategy template PPT free download.
When you need to be able to interact with your template, and have it allow for number-crunching and detailed recordkeeping, choose a go to market template Excel. You can also get stage-specific Excel sheets, such as the go to market strategy template Excel.
As you can see, you have plenty of options for templates, slides, and other tools. You can even get a go to market slide strategy pitch deck, which makes it easier to explain your strategy to potential investors and others. The wide availability of formats, combined with the fact that many of them are offered for free, makes it easy to get going with the go to market templates that you need.
Typically, it is best to use a combination of these tools to get the best results from your software-based go-to-market management system. Strategies, plans, and pitch decks cover different aspects of the go-to-market process, so making sure that you have a good go to market strategy template for all of them ensures that the entire pathway is smooth.
After you work with these tools for some time, you’ll learn which ones work best with your company and process. You may even decide to develop your own go to market plan template for ultimate customization and specificity to your needs.
A good GTM platform works for most if not all industries, but that doesn’t mean that every industry or company is the same. In fact, there are differences even within industries, and this makes it important to use your GTM platform with tools that are good matches for your situation. Typically, the best way to get the perfect combination of tools is to start with ones that are made for your industry, and that can be customized to meet your team’s specific needs.
It is very easy to find templates that are generally good for startups. You can typically get a go to market strategy for startups template or a go to market strategy for startups PPT from your platform provider. You’ll also find plenty of articles, blog posts, and other educational materials that teach how to create a good go to market strategy for startups.
For established companies, it’s better to go with something more industry-specific, such as a go to market strategy for professional services, one for B2B operations, or one for manufacturing. These often allow for custom fields, extra information, and other such changes that make them work well with your company and team.
Over time, you’ll see where your initial template needs to be changed to account for the specific working process at your company, address unique needs, and allow for an even easier process. However, a good template will make your team more efficient right out of the gate. If you find that a template is slowing you down, don’t hesitate to switch to a different one or make edits that create a smoother process.
Go-to-Market Strategy Consulting
Consultants can be great helpers for any aspect of business, and the larger firms specifically offer go to market strategy consulting as well as many other types. They are known for providing face-to-face consultations, but many also offer plenty of educational materials. These materials are sometimes even free, though of course, the free offerings are more general and require you to do some of the thinking.
McKinsey, Boston Consulting Group (BCG), and Harvard Business Review all offer a variety of educational materials as well as tools like templates. If you have checked out your platform provider’s selection and are still looking for more help, these companies should be at the top of your list of sources.
At McKinsey, you can get a go to market strategy McKinsey, go to market strategy framework McKinsey, a go to market strategy template McKinsey, and more. They also offer articles and blog posts to help clear everything up.
You’ll also find that BCG is a good source for frameworks and templates. Pick up a go to market strategy framework BCG and compare it to one from McKinsey to see some of the differences and decide which one you like best. You can also read articles about go to market strategy BCG to get an idea of what this company thinks are the best practices.
If you’re more interested in education than templates, make sure to look at HBR. Articles about what makes for a good go to market strategy framework HBR or an overall go to market strategy HBR will let you know the opinions of this famed university.
Whether you start with a go to market strategy McKinsey PDF or go to market strategy McKinsey PPT, choose a template from McKinsey or BCG, or want to read articles on the subject from HBR, you’re well-covered by these consulting and educational agencies. You can also find plenty of resources from platform providers like Terminus.
If you would rather have the help of a live consultant, McKinsey and BCG will both be glad to provide this assistance. That said, once you see all of the available options for free help, you will likely want to give it a shot yourself first. You’ll likely find that you do just fine once you get into it.