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Terminus gives go-to-market teams the data they need to understand who their next customers are, all the channels they need to engage them, and customizable reporting and attribution to prove their impact.

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Terminus Go-to-Market Guide: The Blueprint to Account-Based Marketing

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Your Field Guide to Intent Data for Go-to-Market Planning

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An Actionable Guide to Building Out a Go-to-Market Strategy


Go-to-Market Software

Bringing a new product or service to market, or even to a new customer, can be a complex endeavor for some businesses. Every company has different needs for this thanks to differing situations and sizes. Therefore, a go to market strategy for startups can look much different from one that is used by Fortune 500 companies. That said, even a new company gains benefits from having a coherent strategy and some tools to make it easier to devise and implement a B2B go-to-market strategy.

As with many other things, the right software is a big help in this endeavor. Go to market software is offered by many companies in the sales and marketing space, either as a standalone product or as part of a larger marketing suite. These companies also offer plenty of education to help people devise strategies. Much of this help is aimed at startups. You can find a go to market strategy for startups PPT or a go to market strategy for startups template that help with a go to market strategy for B2B SaaS, along with many other articles and blog posts to get you going with this phase of your product rollout.

Of course, larger companies also benefit from having good go-to-market strategies. Often, these strategies are devised by the companies’ full-time marketing or sales staff, or preferably, by collaboration between the departments. An established company may even have its own template to use. Such templates should be created based on past experience and allow for adjustments based on market changes, the specific product to be brought to market, and other such factors.

Businesses of all sizes benefit from using good go to market software. This makes it easy to keep track of strategies, moves made to implement them, and the results of all aspects of the project.

GTM Software

One excellent place to find resources to learn about go-to-market strategies and tactics is the Terminus Resource Hub. There, you can find the latest examples, and not only that, they are available in many formats. You can download a go to market strategy example PDF, or if you intend to show an example to a group, you can go with the go to market strategy example PPT for easy presentation. This maker of GTM software focuses on B2B clients, so you’ll also find a B2B go to market strategy example waiting.

As you might expect, the strategies and tactics offered by GTM software producers will include the use of software in their suggested plans. This isn’t just because they make software. Using apps makes it much easier to keep track of plans, monitor results, and figure out what to change or leave the same. It also makes communication easier, since team members can log in from remote locations at any time to see the latest developments.

Other sources also offer go-to-market strategy example resources. A search for “go to market strategy BCG” will bring up some of the latest blog posts by BCG, aka Boston Consulting Group. These touch on the latest challenges to go-to-market strategies and give tips on how to work around them. The company also works with clients to solve a large number of business issues and challenges, including those not related to marketing.

Top GTM Software

Many company officers and managers immediately think of searching for the top GTM software when they decide they need a solution to help their efforts. However, this isn’t the best way to go about finding the program that will be best for their team. That’s because each go-to-market (GTM) software is a little different, and most importantly, so is each company’s needs. One of the best ways to determine your needs is to not only create a go-to-market strategy, but also a framework.

A go to market strategy framework is more finely-detailed than the strategy itself. Your strategy includes your overall goals, general timeline, expected resources needed, and related high-level ideas. The B2B marketing strategy framework, on the other hand, is a guide for what to do to achieve the strategy goal. It can take many forms, and can be as simple as a checklist. Names for the framework also vary. It is often called a playbook or a plan.

Just like with strategy templates, you can easily find a go to market plan example or a go to market plan checklist if you check the right places. The Terminus Resource Hub is a great starting point. It has examples in multiple formats, as well as blog posts and articles to help you. Harvard Business Review also has resources such as their Go to Market Strategy Framework HBR. This source has articles and other resources that specifically speak to businesses at various stages, such as those in the startup phase. For example, one article addresses the go-to-market needs of companies that have actually been around for a while, but have just become successful – or interesting – enough to attract venture capital.

Regardless of where you go to get more information on creating a go to market strategy framework, it is important to start your software search after you do so. This will ensure that you get the program that will work with your plan, whether it is billed as the top GTM software or not.

Go-to-Market Strategy Software

While plain go to market strategy software is an excellent help, it’s important to remember that it, alone, does not develop plans for you. Instead, it works with what it is told. Therefore, if you want help with plan development, you need to use a go to market template.

A go to market strategy template is a pre-formatted strategy and framework form that you fill in with your own information and metrics. It is not a strategy or framework in and of itself, because you must add your information in order to make it work. However, its prompts for what to fill in will help to ensure that nothing is overlooked, and that all of the information is in an easy-to-understand format when you’re done.

There are plenty of options available at the Terminus Resource Hub. You can start with a go to market strategy template free, and get this in many formats. You’ll find a go to market strategy template PPT, a go to market template Excel, a go to market strategy template PPT free download, and more.

Once you get your go to market template free, you’ll easily see what types of data are considered best for creating a written strategy and framework. The fill-in-the-blanks format is also easy for people to work with even if they’re new to go to market strategy software. To get your go to market template PPT or Excel sheet, just visit the Terminus Resource Hub.

Software Go-to-Market Strategy

When pitching to investors, it is important to use a go to market strategy slide pitch deck that is simple and easy to read. This makes it punchier and more convincing.

One of the best ways to do this is to use a software go to market strategy. The right software can produce the needed go to market strategy PPT without any hassles. A good go to market strategy slide is easy to generate from the information already in such an app, especially if you are also using a powerful B2B go to market strategy PPT template.

Of course, a successful pitch requires more than a great go to market strategy slide pitch deck. You must also present the information in a compelling way, and answer any questions that prospective investors pose. Having the right software is an essential component of your preparation because it frees you to practice the spoken part of your pitch, have mock sessions where you go over anticipated questions, and generally polish your presentation. It does this by saving you time and by eliminating hassles related to the production of your slides.

Thanks to these benefits, most of today’s companies rely heavily on software to organize their data and create their PPTs when developing pitches to investors. If you aren’t already doing so, you should add software to your arsenal right away.

Go-to-Market Strategy for Software Products

So far, we have mostly discussed the Terminus Resource Hub as a place to pick up a go to market strategy for software products. However, there are also other good sources. One that many people find valuable is McKinsey, the famous consulting firm.

This company’s mainstay is helping other companies develop strategies and plans. Therefore, it offers plenty of help in this sphere. You can obtain a go to market strategy McKinsey PPT, a go to market strategy McKinsey PDF, and more. Some of the other offerings include a go to market strategy template McKinsey, and help with devising a go to market strategy for software products.

Of course, McKinsey is hoping that you’ll hire them for more help with developing strategies and plans for achieving your goals. Getting a full go to market strategy framework McKinsey or working with another top consultant is a great idea if you have the budget and don’t want to have to develop a detailed plan yourself.

That said, thanks to the existence of excellent software options and templates, you really don’t need to get a full go to market strategy McKinsey consultants would provide. If you do your research in advance, use an excellent template for both your strategy and your framework or playbook, and work with the software that is best for you and your company, you can do quite well at it on your own.

However you go about developing or acquiring the strategy for your go-to-market efforts, you can rest assured that all the help you need is readily accessible.