Your New Favorite Go-to-Market Platform for Email Signature Marketing
With the Terminus Go-to-Market platform, teams can easily create and and manage Outlook or Gmail email signatures, target their right accounts, engage with them across every channel, activate all team members, and measure what’s working best.
How to Create an Email Signature
If you’re interested in how to create an email signature, you’ve probably realized the power of an email signature (and email as a channel). Each email sent and received is a brand impression, whether it be for the individual sender or the company the sender is associated with. It’s important to optimize and design your email signature so it can work in your favor. If you’re new to the email signature game, you may have a few questions. Just know you’re not alone! And rest easy knowing there are resources available (like Sigstr’s Resource Hub) that can help you along the way.
What should I include in my email signature design template? How do I know if my email signature size is too big or too small? Are there certain email signature image guidelines I should be following? These are a few of the many frequently asked questions from those starting the email signature process. Don’t worry, Sigstr is here to help! We’re a software platform Marketing teams, mid-sized organizations, and large enterprises use to create, manage, and streamline email signatures across the entire company. But even if you don’t use our software, we can still serve as a resource for email signature creation, design ideas, and helpful tips.
Let’s first walk through some general steps on how to create an email signature. Whether you use Gmail or Outlook, this experience may be slightly different. But generally speaking, here are some steps to follow:
- Open up and log into your email
- Look for your settings (or gear icon)
- Within your settings, navigate sub-tabs or scroll down to your email signature settings
- Within the edit box, format and design your email signature to your liking
- If you’re using a generator or software to create your email signature, use this step to copy and paste the email signature into the edit box
- Hit save and send a test email to yourself to see how it looks
The process may also look different if you’re using software to automate the process. Many companies use an email signature platform to sync employee data with a standardized email signature template. It can be as easy as an employee logging into their email one day and seeing a brand new email signature waiting for them, all without any action from the end user. This is all possible with HTML code. If you want to learn more, check out Sigstr’s Help Center for an HTML email signature tutorial.
For the email signature size, we recommend no more than six lines of text and a banner ad with dimensions of three hundred and eighty-three pixels wide by one hundred and two pixels tall. We also recommend including one or two email signature images (this includes the banner). An email signature with logo options, an employee headshot, and social media icons are all email signatures images to consider when building your template. In fact, including company logos are becoming more and more popular. If you’re wondering how to create email signature with logo options, schedule a demo with Sigstr today and we can show you how!
Email Signature Generator
If you’re just looking for an email signature for yourself (instead of a company or enterprise), you might consider an email signature generator. There are many free email signature generator options available, which can also serve as your personal email signature generator. This is a great first step for those looking to do at least something (which is better than nothing) with email signature marketing. However, using an email signature generator doesn’t mean you’re using an HTML email signature generator. Why is HTML email signature code important? Not only does it allow you to automatically update email signature banners across all emails and employees (for those who are considering software), but it also means you’re getting a responsive email signature. A responsive email signature template is important because it ensures your email signature looks the same across every type of email service provider and device. Aside from free email signature HTML code (which is hard to find) or an email signature HTML code generator (this is also hard to find), you might consider using free design resources before making the investment (whether it be time or money) in software or a generator.
Free email signature templates also offer the perfect starting point because it allows you to brainstorm ideas and think about what you want to include or not include in your email signature. It’s important to answer these questions and come up with a “blueprint” before using technology to build or manage email signatures. Email signature templates (free download options) allow you play around with certain designs and come up with the perfect template that represents your personal brand or company. Then you can use this design as a plan to follow when actually building the email signature. For the designers out there who use photoshop, email signature templates psd free download options are also available. At Sigstr, we offer this guide as a free resource for inspiration and design ideas.
Email Signature Examples
This brings us to another great point! Observing and researching other email signature examples helps you perfect your own email signature. The best email signatures examples and most creative email signatures can be found in this resource, Sigstr’s September Issue. We compiled fifty of the best email signatures 2018 had to offer after hand selecting each one from our group of four hundred and fifty customers.
For those most interested in using images in email signatures, best practices are available in this resource. This includes examples of a standard email banner size. It’s worth noting here that you’ll find size recommendations based on Sigstr’s research. With other sources, like Exclaimer, email signature size recommendations may be different. However, depending on whichever software or source of research you choose, you’ll find that email signature sizes today are pretty consistent. Sigstr’s newest September Issue, which will be released in mid-September 2019, will include the best email signatures 2019 had to offer. Stay tuned for that and many more researched-based resources being published by Sigstr in the coming months. We’re here to help with you all things related to email signatures!
Gmail Email Signature
Most individual users, teams, and companies today utilize either Gmail or Outlook for one-to-one email. No matter which system you use, email signatures are equally as important to include and optimize in each email sent out by employees. The Gmail email signature, much like any email signature in any system, has marketing potential that can be scaled across every employee and every email sent. Free email signature templates for Gmail are available and can be the perfect place to start. It can help you plan out which elements are needed within your email signature, like a company logo. It’s helpful to determine whether or not you want a company logo because you can then figure out how to add logo to email signature Gmail settings before starting to build your email signature. Or, just use Sigstr and we can make it even easier for you!
Sigstr’s email signature builder can also help you optimize the Gmail signature size limit so you can ensure each employee has the right email signature size. Gmail users who also use Sigstr can enjoy a seamless G Suite integration that allows teams to easily roll out many email signatures at one time to all employees.
For those building a personal email signature, Gmail offers an easy way to edit and personalize your email signature. We encourage you to use this method, or a free email signature generator, instead of paying for software. Because you only have one email signature to create and manage, instead of hundreds or thousands, the process of creating a single Gmail email signature is much more simple and straightforward.
Email Signature Template Outlook
Much like Gmail, Outlook users also have options available to them for standardizing their company’s email signature template. Outlook, Office 365, and Active Directory all make it possible to streamline this process and Sigstr can directly integrate with any of these options. By building your Office 365 email signature template in Sigstr and syncing it with employee data through Active Directory, all of your employees can enjoy a beautifully branded and standardized email signature without having to do a single thing.
Within Sigstr, users can create email signature template Outlook options in the email signature builder section of the application. In addition to Outlook, the template you create in Sigstr can be applied to other email systems and platforms. No need to create a specific template for each system you send email out of! One template can be applied across all of your applications.
Build an Outlook email signature template within Sigstr also allows teams to control the content within each employee’s email signature. For example, the brand team can lock down certain fields like the company tagline, but give employees access to other fields like employee name. That way, if “Michael” wants to instead go by “Mike” in his email signature, he can make that edit himself without requesting help from the admin user.
Personal Email Signature
Are you a consultant, working professional in between jobs, photographer, or freelancer? If so, you might be more interested in crafting a personal email signature instead of an email signature that represents another company or brand. Personal brand is important too!
As stated above, a personal email signature design focuses more on the individual. A company email signature represents something bigger than the sender, such as an entire team or organization. Personal email signature templates often include more personal contact information, such as a link to the sender’s personal LinkedIn profile instead of a company LinkedIn page. Do you have certain questions about personal email signature etiquette, like whether or not to include personal email signature quotes? Sigstr is here to help! Our suggestion is to not include a quote unless you’re a teacher looking to inspire your students or veteran looking to honor your service or country.
An email signature for personal account reasons slightly differs from company email signatures, but they still share a common purpose. Both can be used to positively promote a brand and drive engagement. So, use all of the resources Sigstr has to offer, as well as personal email signature templates free options, and come up with an email signature you will be proud of!
Create Email Signature
Why do you need an email signature? It’s important to understand the impact that your email signature can have. Every time you send an email, you send your signature, too. Your personal email signature or your professional signature becomes your “brand.” And it’s also a valuable marketing space. When you create email signature designs, you’re actually creating something akin to a banner ad. And that’s why email signature marketing is so important.
Let’s say you email 20 clients a day, conservatively. Every one of them is going to see your email signature template. They’ll reflect on your email signature format, whether it’s an email signature banner template, or just a text that describes your current promotions. Does your email signature design reflect the branding of your company? Does it reflect the values and ethics that you want to project? Or is it just a generic email signature design?
When you look at solid, creative email signature design ideas, you can get a better feel for how critical they are for marketing. When people see your professional email signature, it’s usually because they’ve already established a relationship with your company. Unlike personal email signature templates, they are already primed to make a purchase from you. A professional email signature design has to prompt them to make that commitment.
At the same time, there are some logistical requirements. Email signature design size, for instance, can’t be too excessive. And it matters what industry and what stage of development you’re in; a professional email signature student is going to be different from a professional email signature professor. Either way, though, it’s important to have the signature there and make sure it’s displaying your information as effectively as possible.
So, how do you get started? You can look up a professional email signature online or look for personal email signature templates for some inspiration.
How To Create An Email Signature In Gmail
Your first step toward starting to utilize email marketing is to create an email signature. First, let’s look at how to create an email signature in Gmail.
You can create a simple professional email signature by going into Gmail’s settings and then going into the Signature section. From there, you can use Gmail’s “WYSIWYG” (what you see is what you get) editor solution to format your email signature. But you may find that this signature is a little lackluster.
Instead, you can download free email signature templates for Gmail or look up an email signature templates free download Gmail site. But be aware that most free email signature templates aren’t going to be polished and professional.
Gmail differs from Outlook in that Outlook has both a web-based platform and an on-premise platform. You can load the Outlook application and then go to File > Options > Mail > Signatures. From there, it will be similar to the process of creating an email signature in Gmail. You will be able to format and modify your email signature much like you would be able to format and modify a Microsoft Word document.
From there, don’t forget to test your signature. Send yourself a test email and look at it on multiple platforms to make sure it works effectively, doesn’t take up too much space, and sends the message you want it to send.
When creating an email signature in Gmail, there are certain things that you want to make sure you do. You shouldn’t have an email signature that’s too physically large or too digitally large. Your email signature should download almost instantaneously (if it has images in it) and it shouldn’t take up too much of the email. You also don’t want your signature to be too bright or too flashy. Follow traditional banner ad rules if you are in doubt.
Create Email Signature Outlook
A professional Gmail signature is easy to upload, but what about the competition?
While many people use Gmail, many businesses use Outlook. To create email signature Outlook templates, you’ll need to manually add a new email signature to your Outlook account. You’ll go to File > Options > Mail > Signature to manage your email signature Outlook. (How to add signature in Outlook 365? It’ll be the same; just look through your settings).
Like Gmail, you can download an email signature template Outlook. You can also look at examples of Outlook email signature template and documents that other companies have used. If you have an older system, you might have to look up “How to Add Signature in Outlook 2016” or “How to Add Signature in Outlook 2010.” But, for the most part, it’ll be under the settings and difficult to miss. How to add signature in Outlook web app is very simple: “Settings” and then “Signature.”
How to add signature in Office 365 Outlook email 2019 is no different. And how to add signature in Outlook online is going to be the same deal; get to settings and then to signatures. But while it’s simple to do, it’s complex to do it right. You don’t want to add just any signature.
Some platforms, such as ABM platforms like Terminus, make it possible to manage multiple email signatures at once, including your own. This can make it far easier for companies to retain their brand identity, as well as reducing the amount of work that employees need to do.
Because Outlook can be used in many formats, you need to make sure you’ve updated your signatures on every platform that you use. For instance, you might have an Outlook app on your mobile device that is using different email signatures to your Outlook 365 account. In many cases, that’s beneficial (for instance, it might say that you’re currently out of the office, or that you’re on a mobile device, when you respond from your phone). In other cases, it can hinder consolidation and consistency.
Create Email Signature Gmail
Knowing where to go to create email signature Gmail doesn’t necessarily mean you know exactly how to make one. While you know where to put a signature, actually creating one can be a little more complex.
For a personal email, you might go to an email signature generator, or download and modify some free email signature templates. There’s nothing wrong with learning from an email signature templates free download. But you should be aware that even the best free email signature generator may not be good enough for professional use.
While you can use an email signature templates free download Word for your professional email, it’s not likely to properly represent your brand or your identity. An email signature templates PSD free download may not be properly formatted or properly optimized; after all, it’s free. Likewise, a free email signature generator for iPhone may not work for Android and other platforms. So, instead of using the best free email signature generator 2021, it’s usually best to get your ideas from these generators and make your own.
You can look at the best free email signature generator Reddit or the best personal email signature templates free download to see what information is included and highlighted on these signatures. The best email signature generator for Mac Mail or the best email signature generator Reddit suggests will be able to give you templates that you can at least modify.
In addition to creating a single signature, you can also complete A/B testing with multiple signatures. You can use a platform to test out different signatures and see which signatures ultimately end up with commitments. A/B testing should be done over time, as part of an auditing process, so your advertising methods are always improving.
Create Gmail Signature With Logo
You’ve created your signature, but what’s missing? The logo. Many signatures have the logo of a company, and it’s easy to see why; the company logo is the best way to declare branding. But how do you create Gmail signature with logo designs? There are many tools and software platforms out there that can help you with creating, managing, and scaling email signatures. Some of them can even help you modify and control email signatures across your entire company.
There are multiple types of email signature maker. For instance, Exclaimer, Terminus, or WiseStamp could be used to create an HTML email signature design. Canva email signature templates are going to be graphics; you can use Canva to create flashy banners for promotions. The best email signature generator will be able to incorporate your logo as well as text, and all will be able to create an HTML email signature code that can be used anywhere.
Whether you want to use the Exclaimer free email signature generator, Canva, or MySignature, you should be aware that these are usually starting points, not ending points. Often, it’s best to have your marketing team look over your emails, create banners and promotions, and consolidate the management of your emails through a system like Terminus. Because email signatures can become an important aspect of marketing, it’s even more important that they remain consistent.
Ultimately, email signature marketing can be even more effective than traditional routes of banner advertising. What’s more targeted than your organization’s email lists? Email signature marketing can be used to re-target existing customers, boost brand awareness and word of mouth, and advertise specific promotions. When used properly, email signature marketing isn’t just very effective; it also has one of the highest ROIs available. Because email marketing doesn’t cost you a thing beyond the development of the marketing templates; you’re already sending the emails and you might as well use them for marketing, too.