How to Do Email Marketing
In 2021, every marketer needs to know the basics of how to do email marketing. While it may seem as though the internet is growing larger, email marketing remains one of the best ways to actually secure results. Email marketing tools have grown in both breadth and complexity, and free email marketing tools can be had just about anywhere.
Before you start looking into email marketing tools 2020 or even an email marketing tools comparison, though, you need to understand the basic principles of email marketing, what makes it special, and how to avoid getting lost in the shuffle. Even the best types of email marketing tools or the best email marketing tools India can provide won’t make up for a lack of knowledge.
Today, most people are inundated with emails. But email is still an important venue for a few reasons. First, people like to connect via email; they want to connect via email more than through phone. Second, everyone has an email account. The most effective marketing campaigns are going to connect with customers who are already interested in the product. Even the best email marketing software 2020 and the best email marketing software 2021 can’t defeat most spam filters.
So, what can the best email marketing platforms 2021 do for you? It has to do with automation and analytics. Once you know how to acquire prospects, draft emails, and connect with and engage customers, the email marketing platform will automate the process of sending emails. It will also collect analytic data so you know exactly how well you’re performing.
There’s a lot of free email marketing advice on how to do email marketing yourself. But though email marketing is a very cheap and affordable method of marketing, it still takes time and isn’t entirely free. Take the time to learn more about how marketing works and how the platforms can help you, and you’ll yield a better return on your advertising dollars.
Email Marketing Examples
Shopify, HubSpot, Mailchimp, and Canva are all great tools for email marketing. Shopify is an all-in-one sales platform, HubSpot has a ton of email marketing examples and information (as well as their own marketing software), Mailchimp provides a complete email automation solution, and Canva is a great place to make email designs.
For those who already use Shopify, the Shopify email platform can be a great place to start. Otherwise, looking at Hubspot email marketing examples can help people who want to learn more about how email marketing works. Mailchimp email marketing comes with many hosting services, and you can use Shopify email templates and a Shopify email address with any platform, with a little tweaking.
By looking at the best Shopify email marketing examples, you can learn more about what works and what doesn’t in email marketing. Personalization and targeting are usually the keys. You can also take a look at Shopify email vs Mailchimp for your needs. The major benefit to Shopify is usually integration. How to email subscribers on Shopify is also easy enough, and you can use Hubspot email marketing templates if you find one that’s interesting enough.
While the Shopify email marketing template is convenient, you can also use email marketing templates Canva to create your own. Email marketing tools Mailchimp can be a little more complex than how to do email marketing Shopify, but you also have more control over how and when you send emails. The email marketing Shopify app and email marketing strategy Hubspot can give you more ideas.
Best Email Marketing
Before you start your email marketing campaign, you need to create an email marketing strategy. You can get started with email marketing strategy examples, but one way or another, you need a comprehensive email marketing strategy plan. The best email marketing is going to be concise, scalable, and personalized. You don’t want to burn your contact lists too early. Send obnoxious emails, and you’ll just get cancellations.
Many people launch into an email marketing strategy for eCommerce too early, before they have really looked at examples and the platforms available. This can lead to emails that go nowhere; either emails that are blocked or unsubscribed from, or just don’t have any ability to get a commitment.
An email marketing strategy 2020 or email marketing strategy PDF can help you figure out your email marketing strategy 2021. It should be based on your knowledge of your audience, the problems that you want to solve for them, and the type of branding and voice that they most likely respond to. Your email marketing strategies may include split testing, under which you can test out different emails to certain “focus groups” (smaller groups within your demographics) and then send out emails en masse that perform well.
Ultimately, you don’t want to just have a plan, but also a goal — and you want to have clear metrics that will outline whether you’re moving closer or farther from your goals at every step.
Types Of Email Marketing
You know that there’s email marketing. But did you know that there are types of email marketing? There are even types of email lists. Let’s take a look at 4 types of email marketing, including the 3 types of email marketing most people are familiar with.
- Email marketing newsletters. This is one of the most obvious. The best email marketing newsletters are not overly promotional but instead include information that the customer really wants.
- One-to-one emails. These emails are directly sent to consumers, often in response to a form that the consumer has filled out. A personalized touch, backed by metrics, is usually the best answer.
- Automated emails. These emails can be sent when someone adds something to their cart, makes a purchase, or even hasn’t made a purchase in a while. It’s a lifeline to the customer.
- Email signature marketing. This isn’t something that people often think about, but it’s a type of marketing that takes place in an individual’s email signature. It can help extend the brand of a company and promote certain things.
With these types of email content, you can connect with broader demographics among your interested audience. Most companies use all these types of email marketing in digital marketing campaigns, and they can all interact with each other and have cross-platform promotions. But because there are so many types of email marketing campaign, automated platforms are often used to keep track.
Best Email Marketing Examples
Once you’ve created a comprehensive strategy, understand the different types of marketing, and have a platform you can use, it’s time to collect and evaluate templates. Build templates based on the best email marketing examples you can find or just download email marketing templates. Most software systems will also come with a marketing email template, but you can look up free email templates online, too.
One of the best ways to start writing emails is to look at a marketing email template sample that performed well for a business. There are business email templates free download sites, but you don’t really know if those performed well. Instead, look at what the biggest companies are doing and try to mimic those inside of your industry.
Pay attention to the email marketing templates design, too, because it isn’t all about the text. Free email marketing templates for Gmail may be compelling in word, but they may not be interesting to look at. Likewise, free email marketing templates for Outlook could be in plain text. Consider looking at Canva if you want to spruce up your emails and make them look unique and professional.
Everything from the tone to the design of your emails will control whether they’re actually responded to. You need to consider all aspects of your emails before you can ensure that your email campaign will be effective. And you can’t always tell whether your audience will be responsive until you test it out.
Types Of Email Marketing Strategies
As you study different types of email marketing strategies, read email marketing tips, and learn more about best practices, your success rates in email marketing should go up. While you can read email marketing tutorial documents online and look at email marketing content ideas, a lot of your information is going to come from your trial-and-error as well. You need a firm foundation of knowledge to avoid moving in the wrong direction, but you also need real-life data and metrics to steer the course.
It’s also important to continually update your information. Email marketing tips 2020 will vary from 2021 and email marketing tips for small businesses will vary tremendously from those used by large businesses. Large businesses have the advantages of already having a reputation in their field.
When you look at how to improve email marketing, email marketing tips to increase sales, and general email marketing tips 2021, consider how applicable they are to your audience, company size, and industry. Your core demographics may not respond the same way as another company’s core demographics. A how to write marketing email sample for the Construction industry is going to vary significantly from the Hospitality industry.
Many automated platforms can also walk you through how to do email marketing step by step. A lot is going to be based on your knowledge, but your ultimate success rate will also be based on the platform you choose. Platforms like Terminus can help you automate your campaigns and engage in reliable, consistent email signature marketing. They can also help you track the key metrics that tell you whether your campaigns are working effectively or whether they, themselves, need a little work.
At its core, email marketing is meant to connect you directly to your prospects. Marketers ignore this type of personalized, human connection at their own peril. With platforms like Terminus, you can identify the customers that are most likely to become valuable customers, and you can concentrate their efforts specifically on them — rather than simply trying to connect in automated fashion to everyone you can.