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Account Based Marketing Manager

Description

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MRI Software is seeking a talented Account Based Marketing (ABM) Manager. The ABM Manager is responsible for the strategy and implementation of ABM campaigns and tactics to drive pipeline from key accounts lists of prospects and existing clients (developed in collaboration with Sales and Marketing) in key vertical markets. This role will create ABM strategies with a data-driven approach, continually testing and evaluating success of campaigns. The ABM Manager collaborates closely across marketing, sales, and SDR teams for a fully integrated approach.

FUNCTIONS

  • Develop Account-Based Marketing strategies and plans for MRI’s go to market priorities, fully aligned with sales and marketing objectives
  • Implement marketing plans that accelerate the achievement of account team goals and which include an integrated approach of both online and offline tactics such as live and virtual events, digital assets and campaigns, social/ paid media campaigns, email campaigns, content marketing campaigns etc.
  • Manage account marketing budget and work with marketing, sales, and external agencies to execute campaigns and tactics
  • Work as part of the North American Marketing team and with other marketers globally, to design and scale best practice ABM tools and mechanisms which continue to raise the bar
  • Ensure inclusion of accounts in wider sales and marketing programs led by other MRI teams as appropriate
  • Collaborate with marketing and sales operations on developing the appropriate marketing metrics including visibility into marketing campaign results and measurement of campaign effectiveness, lead generation, opportunity creation, service adoption, pipeline contribution, and ROI of our marketing efforts within the account.
  • Develop custom messaging and assets as needed to drive the development of custom 1:1 account marketing programs which address specific customer challenges.
  • Work closely with the appropriate Marketing teams aligned with the customer industry sector to leverage best practice content and assets.

REQUIRED EXPERIENCE

  • At least 2 years of Account Based Marketing experience leading marketing for priority accounts or market segments
  • Experience with Account Based Marketing technologies (Terminus experience a plus)
  • Familiarity with Marketing Automation and CRM technologies (Pardot & SalesForce knowledge a plus)
  • Highly organized, data-driven and detail oriented
  • Thrives in a fast-paced environment with the ability to prioritize, pivot and problem-solve
  • Interested in building programs and processes from the ground up and comfortable in ambiguous environments
  • A strong team player – comfortable and motivated working in a collaborative environment
  • Approximately 10% travel within US

WHO WE ARE

Founded in 1971, MRI Software is a leading provider of innovative software platforms for the global real estate industry. MRI delivers comprehensive and truly configurable solutions, from property-level management and accounting to the most complex, long-range financial modeling and analytics for both commercial and multifamily real estate markets.

Headquartered in Cleveland, Ohio, MRI Software is a global company with offices in the United States, Canada, Australia, New Zealand, Hong Kong, Singapore, South Africa, and the United Kingdom. Technology has changed over the years, but we pride ourselves on staying true to the original vision of our founders.

MRI is proud to be an Equal Opportunity Employer

Date posted: March 25, 2022

MRI Software

https://www.mrisoftware.com/

Marketing

2+ years