All-in-One Account-Based Marketing Software
ABM doesn’t have to be complicated.
Deliver on more of your pipeline and revenue goals. The Terminus Account-Based Platform is your end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise, and reporting on the revenue outcomes that matter.
Make your team best in class.
Our single, simple solution is loved by leading B2B marketers as the best way to start and scale account-based marketing.
We put your account data to work
You’ve got data, and plenty of it. But what good is all that data if you can’t turn it into strategic activity that advances your goals and wins over the right customers?
Terminus aggregates your first and third-party account, contact and behavioral data and synthesizes it into structured account intelligence that powers your account-based marketing programs. Finally, get a unified view of your customers and prospects that includes firmographic, technographic and behavioral signals so your team can create dynamic, targeted account audiences and engage them across every relevant channel – including activating sales for deeply personalized outreach!
And, in the same tool, get a complete view of how all of your marketing programs drive pipeline and revenue so you can communicate your impact in real business terms, instead of marketing jargon.
Discover in-market accounts, prioritize your account database with behavioral signals, and manage your account audiences centrally.
Create and orchestrate campaigns with ideal accounts across every relevant channel, including best-in-class account-based display and LinkedIn advertising.
Improve response rates to sales outreach and move deals forward by activating sales outreach with our engagement-based AI and deep account intelligence.
Prove the success of your ABM program by measuring total influence on pipeline, revenue, deal velocity, and contract value – across every target account effort.
Predictively Identify and Segment Target Accounts in Account Hub
Think of it as your ABM command center — one target account database to rule them all. The Account Hub unifies your 1st and 3rd party data to give you a 360-degree view of all your accounts and contacts. Easily build actionable target account lists, identify engagement gaps, and prioritize your ABM efforts as one team.
Engage the Complete Buying Committee with Account-Based Advertising
Engage the decision-makers at your target accounts with precise digital advertising and LinkedIn Sponsored Content. Simply tell Terminus which accounts to target, and we’ll use our 50+ ad networks and 200 million data points to proactively engage the right people wherever they are online — even if they’re not in your database.
Activate Sales at the Right Time with Sales Insights
Your most valuable account data, right at your sales reps’ fingertips. Sales Insights pushes account engagement data into Salesforce, enabling your team to easily understand how their accounts are engaging with your brand. It aggregates account-level engagement from anonymous web traffic and alerts sales to accounts with surging engagement so you can prioritize the hottest accounts and start a meaningful conversation before they ever fill out a form.
“We’re seeing more strategic opportunities with Fortune 500 companies.”