Account-Based Web Personalization

Turn every web touch into a context-driven experience at scale

With account-based web personalization, you can deliver consistent messaging across the customer lifecycle, powered by Terminus account intelligence, and enhance your most important channel: your website.

account-based web personalization

Give Every Account a Custom Experience on Your Website

Personalize web experiences based on industry, revenue range, intent, relationship, engagement, CRM stage, or Target Account List in the Account Hub and ensure consistent, relevant messaging throughout the customer lifecycle.

web personalization modal
engage homepage

Own the End-to-End Digital Experience

Optimize ad performance by delivering consistent digital experiences for both clickthrough visitors and view-through visitors and eliminate the friction generated from endless landing pages. Align messaging across ad campaigns, website experiences, and email signatures – all from a single hub.

Bring Account-Based Reporting into Google Analytics

Power more systems through Terminus anonymous account visit tracking with our Google Analytics integration. Understand the behavior of your highest-priority site visitors alongside Google Analytics features like goals, behavior flows, and deep session analytics.

google analytics

“Smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.”

GARTNER

Customize 3 types of web experiences

web-personalization-modal

MODAL

A pop-up window that temporarily takes over the screen

FLY-IN

A rich text content box that “flies” onto the screen

web personalization banner

BANNER POPUP

A simple text + CTA banner placed at the top or bottom of the page

web personalization is easy

How easy is it?

Enabling Terminus web personalization takes 5 minutes. Once you add the code snippet, you’ll be able to dynamically change the content of a website on a per-viewer basis, creating highly-customized experiences for every high-value visitor – even if they’ve never filled out a form on your site.

Simple fly-in, modal, or banner experiences can be edited like an ad in Terminus, powered by ABM signals like intent, firmographics, list membership, and more. For marketers hoping to get a little more technical, embedded javascript personalization empowers you to add powerful personalization to existing pages or digital experiences.

Contact us today to learn more.