Platform › Activate
The Account Intelligence your sales team dreams of
Master the art of alignment to help SDRs deliver more meetings, and AEs close more deals.
When sales and marketing teams work well together.
between the accounts worked by marketing and sales.
38% higher sales
From teams who report tight marketing and sales alignment.
The ultimate tool for sales and marketing alignment
The data is in – aligned sales and marketing teams drive over 200% more revenue than their collaboration-troubled counterparts, and top-performing sales teams know it. But different data systems and conflicting KPIs are the top blockers to working efficiently across the aisle.
Mastering the art of alignment isn’t easy, but Account Insights will set you on the right path by unifying marketing and sales data and giving both teams full visibility into the activities and intelligence needed to plan outreach and produce results.
Align on KPIs by tracking your efforts to meetings set and deals won - so you and sales can work toward the same goals.
Visualize how marketing and sales work together to close deals, so everyone is bought in on the same revenue goals.
Stop acting like sales and marketing are church and state – always separate – and start operating like left hand and right hand.
Alignment isn’t just a buzzword
If you still think sales and marketing alignment is a buzzword – just think back to all the time you’ve wasted arguing with sales over the definition of an MQL or SQL, who should contact certain people and how quickly, and who wasn’t pulling their weight across the aisle. Now think of all the better things you could’ve done with that time.
Hear from real marketing and sales leaders how the highest-performing go-to-market teams have upended the way they think of sales and marketing collaboration – straight from the mouth of some of the top sales performers in the biz!
“Terminus has decreased conflict and increased collaboration, which I think is a positive for how we grow our business.”
“My sales reps don’t have to ask me, “Hey, how are these ads performing?” as they’re going out and trying to penetrate them. They can just look at the account within Saleforce.com and see how much money they’ve spent, how many impressions we’ve driven, and what type of opportunity progression is occurring.”
“We are able to target specific accounts with our advertisements to optimize our ad spend and help our sales team with air cover for focus on key accounts. It has been very beneficial for our marketing and sales team to work with accounts on this granular level.”