The #1 Best Place to Work in Atlanta brings on new C-level executive for strategic vision and experience in scaling early stage B2B technology companies with account-based marketing.
Terminus, the leading account-based marketing (ABM) platform, today announced Todd McCormick has joined the executive leadership team as Chief Revenue Officer. McCormick served as Senior Vice President of Worldwide Sales at Silverpop during its acquisition and transformation into IBM’s Watson Marketing.
“Account-based marketing technology is a new opportunity to bridge the gap between sales and marketing,” McCormick said. “Terminus has grown 5X in 2016 and continues to deliver amazing results. The combination of an exceptional leadership team, perfect market opportunity, and the rock-solid platform has set an incredible foundation for Terminus to become the ABM category leader.”
Prior to Silverpop, McCormick was the Vice President of Sales at PGi. He also spent nearly 12 years at CareerBuilder scaling the company to more than $800M in revenue. In his new role as CRO, McCormick will lead the sales, sales development, and customer success teams as Terminus continues its white-hot growth.
“We are thrilled to have Todd joining our executive team as Chief Revenue Officer,” said Terminus CEO & Co-Founder, Eric Spett. “Todd’s experience in both early and growth stage businesses, as well as in the marketing technology space, are sure to be huge assets for Terminus as we continue to scale rapidly. Todd brings a wealth of foundational knowledge and strategic go-to-market experience that will ensure continued market leadership in 2017 and beyond.”
2016 was a big year for Terminus, including raising its Series A of $7.5M in Q1 2016, bringing total funding to date to $9.3M, growing the company from 0 to 90 employees, graduating from the Atlanta Tech Village, and taking over the entire 8th floor of the Terminus 100 building. The Atlanta Business Chronicle also named Terminus the #1 Best Place to Work for 2016.
“As a Co-Founder, I couldn’t be more excited to have Todd lead the revenue engine of Terminus. Todd’s addition to the executive team will bolster our ambition to become the best-in-class ABM company,” said Sangram Vajre. “As a CMO, I’m thrilled to have an industry leader like Todd owning the revenue operations of our company.”
McCormick is the latest addition to the Terminus executive leadership team. In Q4 2016, Bryan Brown, former VP of Product Strategy at Silverpop, joined Terminus as Chief Product Officer. Todd’s first initiatives as CRO will include strategic alignment across the functions within Terminus including sales, marketing, customer success, advertising operations, and product.
Founded in 2014, Terminus is the leading account-based marketing platform that enables B2B marketers to target accounts, engage decision-makers and accelerate marketing and sales pipeline velocity at scale. B2B marketing and technology leaders such as Dun & Bradstreet, Salesforce Data.com, Influitive, Vidyard and WP Engine use Terminus for account-based marketing. Terminus is headquartered in Atlanta and was recently named the #1 Best Place to Work by The Atlanta Business Chronicle. For more information, visit Terminus.com and @Terminus on Twitter.