You feel stressed about building pipeline.
But stress isn’t a strategy.
In a world of higher revenue targets, harder-to-reach buyers and increased budget scrutiny, do you have the pipeline to hit your targets?
Fill your pipeline with the right prospects
Traditional inbound strategies don’t move at the speed you need to grow. Cold calling won’t get you there. Waiting for demo requests won’t get you there.
You need to prioritize and activate best-fit accounts in your CRM, as well as identify net-new accounts you don’t know about that match your ICP are showing in-market signals like purchase intent and web engagement.
Befriend and convert your next buyer
Is your ICP well-defined? By understanding what characteristics make up a good-fit customer, you can nurture the right buyers at the right accounts to create a stream of hand-raisers. Terminus can help you weed out bad accounts and reduce noise for your sales teams. When your prospects are ready to buy, you already know they’re the right kind of customer.
Sales
Create more opportunities when engaging with accounts that are already aware and activated to buy.
Marketing
Focus on accounts and prospects already in the bottom of the funnel and drive more sales-qualified leads.
Operations
Lean into dashboards and reporting that empowers sales and marketing to build more pipeline, faster.
Knowing you can’t influence when a company is ready to buy, you want to be positive you are the best possible option in their eyes, or the person they trust the most when that decision comes up.
Start conversations with buyers that are ready to talk
Focusing on best-fit accounts that are visiting your website and researching solutions online allows you to add relevancy and personalization to marketing and sales outreach.
And by activating native Terminus channels like retargeting, LinkedIn ads, and conversational marketing, you’ll be everywhere you need to be when the moment is right.
With Terminus, we saw a 2x increase in pipeline, 58% increase in opportunities created, 3x increase in revenue, and 173% increase in average deal size with our SMB accounts.
Optimize go-to-market at every stage
Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.
Revenue Flywheel
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Brand Awareness
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Build Pipeline
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
Accelerate Pipeline
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Retain Customers
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Expand Customers
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. Iff you need a way to get ahead of new divisions or business units, Terminus makes it simple.
Why Terminus?
We built a B2B go-to-market platform with marketers in mind. Here’s how we’re different than the competition:
- Best-in-class advertising with 60% lower CPMs and no fixed rates, 85% lower fraud rate and 90% brand safety
- More ad targeting options, including title, department, and contextual
- Privacy compliant and post-cookie proof advertising
- The most native engagement channels of any ABM platform, including conversational marketing, web personalization, LinkedIn, connected TV, audio ads, and more
- Expert digital, strategy, and support teams with years of experience supporting ABM efforts
- Step-by-step playbooks for use cases across the entire customer lifecycle
The power of our platform
Surround and expand your buying committee across the web with display, audio, video, and LinkedIn ads.
Learn more
