INBOUND MARKETING & DEMAND GENERATION

Ignite Your Inbound Strategy with Account Intelligence

Drive quality inbound engagement with a B2B strategy driven by the 3 tenets of ABM: fit, intent, and engagement.

Customer success story

case study pramata

60%
Reduction in customer acquisition cost compared to traditional inbound
2.5x
Increase in mid-funnel pipeline

The Perfect Power-Up for Inbound Marketers

Get higher conversions from both net new and named accounts with an ABM platform built for B2B

Better content

Better conversions

Better conversations

LEARN WHAT CONTENT DRIVES BOTH TRAFFIC AND SALES

Better content = better traffic

You’re already tracking what content, SEO, and inbound campaigns result in the most traffic, but with Terminus you can take it even further.

With Terminus, you can discover the content pieces that influence the most pipeline and the intent topics your market is researching beyond your website – so that you can build a content and website roadmap to attract more traffic from accounts which match your ideal customer profile.

campaign analytics

ACCELERATE INBOUND PIPELINE WITH TARGETED ADS

Better ads = faster pipeline

Quickly build and launch hyper targeted account-based retargeting ad campaigns. Accelerate pipeline by reaching the entire buying committee after a single contact visits your site.

Easily optimize your campaigns by leveraging intent and engagement data to prioritize the best fit campaigns demonstrating purchase behavior now.

Learn more about account based advertising >

dashboard ad impressions and website visits

PENETRATE THE ENTIRE BUYING COMMITTEE AND SELL FASTER

Better data = better buying experience

Deliver your account intelligence to your inbound sales team directly within your CRM to help them identify the size of the buying committee.

Easily see which contacts from which accounts are part of the buying committee and help your sales team prioritize and personalize their outreach with intent and engagement data.

Learn more about sales enablement >

engagement dashboard

COMBINE INBOUND AND OUTBOUND DATA FOR MORE HOLISTIC REPORTING

Better alignment = better reporting

With Terminus, your inbound strategy does not have to compete with your outbound.

By bringing campaign data from both into one holistic view through our Account Hub and Opportunity Journey, you can iterate on successful strategies from both to drive better pipeline and report on your entire funnel with ease.

opportunity journey

Only 1% of leads turn into revenue. Ready to refocus on what matters?

Whether you’re considering a pilot, or ready to run ABM at scale, discover how we can help you get to results faster.