OUTBOUND SALES AIR COVER

ABM = Outbound Marketing with Style

Give your SDRs the air cover and data they need to set meetings and progress deals.

outbound air cover illustration

Customer success story

250%
increase in account penetration
7x
Increase in opportunities created

The Perfect Companion to Your Outbound Sales Process

Heat up those cold calls and drive better outbound results by aligning marketing and sales with our data-driven ABM platform.

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Better timing

Better messaging

Better pipeline

PRIORITIZE THE RIGHT ACCOUNTS AT THE RIGHT TIME

Intent-based audience building

With Bombora’s best-in-class intent data integrated directly into our system, outbound marketers can create named account lists for better advertising campaigns and better email audiences.

This enables CRM integrations to deliver this data to your SDRs daily so they can prioritize their outreach efforts based on data that is both recent and reliable. 

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intent filters

DELIVER 1-TO-1 ADS AND PERSONALIZED MESSAGING BASED ON DATA

Air cover when they need it most

Deliver 1-to-1 outbound display and paid social campaigns based on intent to the high-fit named accounts your SDRs are working before they start dialing.

Our best-in-class ads platform includes both IP and Cookie targeting, pretargeting and retargeting capabilities, stage-based ads based on dynamic lists, and ultra-low fraud rates. 

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1-to-1 display ads

CREATE BETTER EXPERIENCES WITH COORDINATED SALES AND MARKETING ACTIVITIES

Real-time intent and engagement data

Help your outbound sales team prioritize and personalize their touches with our account-based data.

From within your CRM, SDRs can see which accounts are demonstrating intent for what topics and which campaigns are generating the most engagement per contact.

Give your SDRs real-time web engagement alerts that will ensure they set a meeting with the right person before the request even hits your competitor’s inbox.

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engagement dashboard

FOCUS ON REVENUE, NOT VANITY METRICS

Full funnel reporting

With Terminus, your outbound sales team can see exactly which marketing campaigns are influencing pipeline and iterate and adjust their outreach accordingly.

This makes reporting on your outbound efforts to the higher-ups a breeze.

Improve your webinar and field marketing results by iterating on historical success. 

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Only 1% of leads turn into revenue. Ready to refocus on what matters?

Whether you’re considering a pilot, or ready to run ABM at scale, discover how we can help you get to results faster.