OUTBOUND SALES AIR COVER
ABM = Outbound Marketing with Style
Give your SDRs the air cover and data they need to set meetings and progress deals.
The Perfect Companion to Your Outbound Sales Process
Heat up those cold calls and drive better outbound results by aligning marketing and sales with our data-driven ABM platform.
PRIORITIZE THE RIGHT ACCOUNTS AT THE RIGHT TIME
Intent-based audience building
With Bombora’s best-in-class intent data integrated directly into our system, outbound marketers can create named account lists for better advertising campaigns and better email audiences.
This enables CRM integrations to deliver this data to your SDRs daily so they can prioritize their outreach efforts based on data that is both recent and reliable.
DELIVER 1-TO-1 ADS AND PERSONALIZED MESSAGING BASED ON DATA
Air cover when they need it most
Deliver 1-to-1 outbound display and paid social campaigns based on intent to the high-fit named accounts your SDRs are working before they start dialing.
Our best-in-class ads platform includes both IP and Cookie targeting, pretargeting and retargeting capabilities, stage-based ads based on dynamic lists, and ultra-low fraud rates.
CREATE BETTER EXPERIENCES WITH COORDINATED SALES AND MARKETING ACTIVITIES
Real-time intent and engagement data
Help your outbound sales team prioritize and personalize their touches with our account-based data.
From within your CRM, SDRs can see which accounts are demonstrating intent for what topics and which campaigns are generating the most engagement per contact.
Give your SDRs real-time web engagement alerts that will ensure they set a meeting with the right person before the request even hits your competitor’s inbox.
FOCUS ON REVENUE, NOT VANITY METRICS
Full funnel reporting
With Terminus, your outbound sales team can see exactly which marketing campaigns are influencing pipeline and iterate and adjust their outreach accordingly.
This makes reporting on your outbound efforts to the higher-ups a breeze.
Improve your webinar and field marketing results by iterating on historical success.