Terminus vs Demandbase

Is your ABM platform a B2B Advertising Solutions wave Leader? With Terminus, marketers get industry-leading returns on one of their largest investments—ad spend. Compared to other ABM platforms:

  • 60% lower CPMs
  • 50% less ad fraud
  • More targeting options
  • Higher return on ad spend (ROAS)
Terminus has been recognized as a leader in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report

Why Terminus ?

  • Best-in-class advertising with more targeting options, higher ROAS, lower CPMs, and less ad fraud.
  • Engage buyers with distinctive multi-channel experiences, powered by first-party data.
  • Power your Revenue Flywheel across acquisition, renewal, expansion, and up-sell.
  • Scale with true ABM experts and playbooks to help you crawl, walk, and run.

Terminus Best-in-Class Digital Advertising

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Terminus Guide: How to Power Up Your First-Party Data Strategy

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Terminus Customer Stories & Use Cases

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Best ABM Platforms

Account-based marketing is an approach to business as much as it is an approach to marketing, as it (in its best iterations) brings the customer experience into alignment. Through the entire customer lifecycle, the experience is consistent and pleasant. And it starts with flipping your sales funnel to begin cultivating relationships that benefit a prospective customer before they even indicate that they’re ready to buy.

When we put it that way, ABM almost sounds like a promise that’s too good to be true. But with the right platform and the right strategy, you will find that ABM is a tool that can transform your business into a revenue-generating machine. At least that’s what ours can do.

Terminus Chat is one of the many products that have been mentioned on the Terminus G2 page. The Terminus Salesforce integration is another popular product. And even when snags occur (they do on every platform!) Terminus support, which is included as a line item in your Terminus pricing package, is always helpful. Are you finding yourself hoping that a Terminus marketing message pops up for you soon? Coveting those of our partners who use their Terminus login to do their work instead of logging into a ton of other platforms? If you’re starting to think you need to see a Terminus demo, we can set that up!

How To Decide

ABM companies abound, so how will you decide on which ABM platform to use? To start, Gartner houses some information you might want to look at. Forrester ABM is a good resource also. An ABM software company that offers an account-based marketing platform is a promise worth pursuing, though they’re not all created equal. That’s why they’re always vying for position in the Gartner ABM Magic Quadrant. The Gartner Magic Quadrant Account Based Marketing 2022 report is a must read if you’re comparing platforms. By understanding the way ABM works better, you’ll have an easier time selecting a platform.