Terminus Guide: Engaging Customers and Prospects With Website Chatbots

See how conversational marketing and account-based marketing go hand-in-hand, and how Terminus Chat helps marketing, sales, and customer success teams align for an unmatched unified experience.

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Website Chatbots

Website chatbots have come a long way since they were first developed. Chatbots are artificially intelligent software that mimics an online text chat with a real living person. Some of them are used for fun, for B2C customer support, or B2B marketing. Sometimes it’s apparent that they’re bots, and sometimes it’s less obvious. Regardless, many companies are now finding themselves looking for the best chatbot for website engagement.

B2B companies are able to use a chat bot online to secure sales, making it possible for customers to ask questions about products and get answered without dedicated sales personnel. B2B companies can also use chat bots as a way to deliver knowledge and tech support to customers without administrative costs, and can use an AI chatbot for website data analysis — getting additional information from potential customers to secure sales.

While a chatbots meaning can change based on how it’s being used (recreational chatbots, for instance, are different from B2B bots), the bot is typified by its ability to understand and react to human language. This is known as natural language processing. While someone might type in “BBQ texas” into a Google search query box, a chatbot is intended to respond to questions such as “Where can I get BBQ in Texas?” or even, more advanced, “Where is the closest BBQ in Texas to me?”

This natural language processing means that customers are able to interact with chatbots far more naturally, and these chatbots are consequently able to replace people at the early stages of customer interaction. Many customers feel more comfortable engaging with chatbots because they can do so on their own time and they can get answers without having to bother anyone.

AI Chat Bot

Let’s take a look at the more recreational (and perhaps darker) side of the AI chat bot. There are chat bots like Cleverbot and Replika which are designed to just give someone a friend. You can talk to these AI-driven bots like they were people and even have an engaging conversation. People use this type of AI chatbot for fun. They can even choose the temperament of an AI chatbot online, or use it as a form of therapy. The Alice chatbot is another example, which was inspired by the original chatbot: Eliza. Eliza acted as a “psychotherapist,” often asking questions of the user, and occasionally getting them to think a little deeper.

But there are even more specific chatbots. You can find an anime chatbot, a conversational AI chatbot or even the best AI chatbot for adult activities. Some people want to talk to a dirty robot online, talk to a robot boyfriend, or talk to a robot girlfriend. People can download an AI chatbot github repository and edit their own, or they can buy something like the Mitsuku chatbot. Some people want an anime boyfriend chatbot, anime chatbot app, or waifu chatbot.

Understandably, this isn’t the type of technology that a business needs. But they actually run on very similar technology. The goal of each of these is to replicate human conversation successfully and make it so that it seems like a human is responding. A conversationalist AI chatbot will be found out eventually but it can take some time.

In many ways, these recreational chatbots have driven the technology that’s behind business bots. Recreational chatbots have to be more seamless. Some of them are even unleashed into dating profiles and other sites, so they can pretend to be human. These are usually scams that are meant to collect information from people. This technology operates so well that it can be used for other uses, such as business purposes.

When used for business purposes, of course, everyone knows that the chat bot isn’t real. A business chatbot will never pretend to be a real person. But having the right technology still matters, because it’s better that the conversation itself seems fluid and dynamic. The easier it is for the person to be understood, the better the chatbot functions for them. And the more advanced it becomes, the less likely it is that it will need human intervention.

Chatbots Examples

If you’re looking to create your own chatbot, the best thing to do is go to other websites to look up chatbots examples. The best chatbot examples will always be on large commercial sites, favorite brands, and even bigger competitors. Take a look at how the website chat works. This can help someone write out a script for the chatbot. Pay special attention to how the company is able to extend its branding.

Some of the best chatbots to talk to never try language processing. Instead, they ask you a series of prompts, such as, “What do you need help with?” From there you could say “billing,” “tech support,” and so forth. But other chatbots will actually try to parse what you’re saying. Depending on how you’re trying to program them, you can look at some chatbot examples Python or Java, and see what’s under the hood. Understanding how the logic is completed in these chatbot script examples can help.

There are many eCommerce chatbot examples and many of them don’t have to be that complex. There are many travel chatbot examples or other chatbot examples that are actually fairly simple; the complexity is made due to having a good script. The script itself is important because it grounds the bot and shows the consumer what it can do with the bot. The better the consumer understands the bot, the less likely they are to get frustrated or not know what they have to do.

Every bot is customized to some extent, because it has to be loaded with information. The more information and samples the bot has, the less likely it is that the bot will experience issues in understanding the customer. However, that also means that the bot is going to be increasingly more complex, which takes more time and data.

Best Chatbot

Let’s say you want to look at some really good chatbots, maybe even the best chatbot. You can get a full list of chatbots and the best chatbots 2020 at Really Good Chatbots. Here, you’ll be able to find virtually any chatbot project you want to see. This will give you a feel for how these bots function.

While looking at the bots, ask yourself:

  • How am I communicating with the bot? Is it like it’s a person, or am I selecting different inputs?
  • How long does it take me to reach something the bot doesn’t understand? When would I need to be escalated to a human being?
  • Does this bot seem to have a personality or does it seem strictly commercial? How would I describe it to another person in terms of personality?

These are the questions that you need to ask when you think about whether a bot would be best for you. If you’re looking to buy a chatbot for a website, for instance, you might want one that can clearly support branding and corporate communications. If you’re just looking for one to interact with, you might be more concerned about the make up of its personality. And you might be interested in finding out more about how the bot actually works, how it’s programmed, whether it can be extended, and whether it can be integrated into other suites.

Best Chatbot Platform

With all else in mind, what’s actually the best chatbot platform? What’s the chatbot software that would be best for you? And which of the best chatbot app and best chatbot software platforms will actually lead to better customer retention? There are so many chatbot software companies that if you’re looking for chatbot software for website use, or chatbot software open source, you’re going to be inundated with decisions.

For B2B marketing, there are a few great solutions. Drift, Intercom, and Terminus Chat are all good options. Terminus Chat provides:

  • Accessibility. Users are able to chat from anywhere, in all digital channels.
  • Analytics. Companies are able to see how people are using their chat and therefore fine-tune their chat systems.
  • Personalization. The chats can be tailored to the company to extend the company’s brand.

While there are free chat programs out there, most companies don’t want to use them. Free chat programs tend to come with ads or may not have the features or integration that someone might need. Rather, it’s better to go with a commercial system like Terminus Chat. Terminus Chat is especially valuable because it is directly integrated with the Terminus account-based marketing solution.

In addition to chat programs, there are many other ways that Terminus Chat can help improve upon marketing solutions and make it so that users feel more connected with the system.

Chatbot Free

There are free chatbot solutions out there. But they can be hard to find. One reason it’s hard to find a chatbot free is because it takes so much work to do. It takes an extensive amount of knowledge to create a chatbot, and it also takes skill and time. So, if you find a chatbot free online, it’s usually there for recreational purposes rather than commercial purposes. If you want technology that you can rely on for customer support and sales, you need to pay for it.

But that doesn’t mean that there aren’t options out there for a free ai chatbot. Let’s say a company just wants a free chatbot API to forward messages, a free chatbot for Facebook, free chatbot for website inquiries, or a free chatbot for Whatsapp. This can be found. Especially a free chatbot for WordPress, because they tend to be quite popular. These plug-ins are going to function as a basic chatbot app, they’re just not going to provide any premium features.

Free chatbot software is absolutely available. HubSpot provides a chatbot platform that anyone can use for their website. But it needs to be known that this software isn’t likely to be as effective or robust as commercial software. Moreover, it has no technical support or little technical support. If you’re going to get a free chatbot solution, you will need to accept the fact that you have to manage and monitor it yourself, and that if anything goes wrong with it you’re going to need to fix it. You also need to be aware that support for it could drop at any time.

Still, a free chatbot could be the place to start for those who aren’t sure whether they need a chatbot at all.

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