Fastest time to ROI
Better targeting, world-class intent data, and the ability to scale and report on campaigns give you the insight into performance you always wished for to boost ROI. Did we mention you will see ROI faster with Terminus than our competitors? We hang our hat on a fast path to value.
Launch your campaigns in less than six weeks
Terminus was built by marketers, for marketers. Whatever your role, we have the tools and team to help you succeed, the data you need to prove it, and we can get you up and running faster than our competitors. We like to say that we built our team for your ROI.
Don’t take our word for it.
The right intent data at the right time
With so many different types of intent, it’s important not to create too much noise for marketing and sales. While intent keywords show keyword interaction, they don’t take context into consideration. It’s been proven time and time again that keyword intent alone leads to a lower-quality signal and wasted marketing and sales resources.
Bombora’s topic-based intent, however, ensures that you’re only seeing accounts that are showing meaningful intent signals of the highest quality. It’s the difference between a buyer searching one keyword and a buyer doing meaningful research on relevant websites across a more comprehensive list of topics. Only one of these gives you the full picture.
Terminus Prospect Engine gives you the ability to identify net-new accounts based on your ICP filters, complete with human-verified accounts to prioritize your best-fit, in-market accounts.
Why Terminus?
Reason #1
We’ll support you however you need us.
Whether it’s leveraging our onboarding team to get you up and running fast, strategizing with our experts to build, launch, and optimize your campaigns, or calling on our creative team to design your ads, we’ll work together to get results.
Reason #2
Reporting has never been easier.
Measure your multi-channel ABM program alongside the rest of your marketing strategy to showcase how your team is directly impacting pipeline and revenue. From board-level dashboards to campaign-specific reporting—including LinkedIn campaign data and high-value page engagement tracking—Terminus helps you measure and improve your entire strategy.
Reason #3
More than just an advertising platform.
No single team can single-handedly close your revenue gap. But alignment between sales, marketing, customer experience, and operations will. When you combine your go-to-market team with our expertise on moving the needle around the entire revenue flywheel, you’ll find your business optimizing GTM at every stage with precision.
Because we’re more than an advertising platform, we’ll work to consolidate your tech stack while giving you everything your GTM team needs to move the needle around the entire revenue flywheel and close your revenue gap. Our all-in-one platform will support cost savings by providing email signatures, chat playbooks, website personalization, and revenue reporting in one place.
The Highest Ranked ABM Platform on the Market
We are the only ABM platform in 2022 to be recognized as a leader in Forrester’s B2B Advertising Wave, Forrester’s ABM Platform Wave, and Gartner’s ABM Magic Quadrant. But this is no fluke, Terminus helped create the ABM category and we’ve been a G2 Leader in ABM for 17 consecutive quarters.
Better Reach That's More Reliable
Industry-leading ad fraud rates of less than 3%, all of which enables marketers to achieve higher returns on one of their largest investments: ad spend.
Demand more from your ABM platform
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Curious about integrations?
Terminus integrates the critical components of your technology stack and leverages data from different systems across the Terminus Engagement Hub so you can create connected, multi-channel customer experiences and drive more pipeline.
The Terminus Advantage
No Fixed CPM
Other ABM platforms keep the change when CPMs drop because you’re locked into their fixed-pricing strategy. With Terminus, a drop in CPM will allow you to reach more potential buyers at the new price
More Targeting Options
Want to target prospects by job title? What about IP tracking? Contextual targeting? We’ve got you. Get more options for targeting with Terminus.
Analytics Alignment
Terminus provides your GTM team with a single source of truth to move the revenue needle—together. Whether it’s campaign-specific reporting or board-level dashboards, aligning to measure your successes and opportunities will never be more seamless.
Premium Channel Inventory
Our partnership with The Trade Desk means that you have access to the best premium channels in the market, including more than 100 ad networks, connected TV and audio, video, global retargeting and contextual campaigns.
ABM Strategy Experts
When you partner with Terminus, you’ll have the opportunity to work with the industry’s only team of strategic B2B programmatic advertising experts and digital media managers who are obsessed with maximizing your spend efficiency.
In fact, customers who leverage our team of experts generally see more than a 200% higher return on ad spend.
Extend Your Brand Reach
Terminus lets you reach your buyers wherever they are—at work, at the gym, at home, and on the go—with connected TV and audio advertising options.
Big Stats, Big Wins
How has Array done after their first year with Terminus targeting 250 accounts?
Success at Every Stage
- Brand Awareness
- Build Pipeline
- Pipeline Acceleration
- Customer Retention
- Customer Expansion
Brand Awareness
Objective:
Let’s drive brand awareness and top-of-the-funnel interest by focusing on impressions, website visits and page views from target accounts and get them to say, “Oh yeah, I’ve heard of them! How do I learn more?”
Action:
Launch a top-funnel display advertising campaign to best fit target accounts that are not currently engaging with the website or showing any intent to build recognition and interest in the brand.
KPIs:
- # (or %) Target Accounts Engaged (ABM Scorecard)
- Page Views Influenced (Ad Insights)
Build Pipeline
Objective:
The mission here is to create brand awareness. What does that mean? Let’s focus on top-of-the-funnel interest, as measured by target account impressions, website visits, and website page views. This will help us move the needle.
Action:
Launch a top-funnel display advertising campaign to best-fit target accounts that have engaged with your brand but have not yet converted to an opportunity in order to build a stronger relationship with your brand and ultimately encourage them to book a sales meeting.
KPIs:
- # (or %) Target Accounts Engaged (ABM Scorecard)
- Page Views Influenced (Ad Insights)
- Campaign Responses Influenced (Ad Insights)
- New Pipeline Influenced (Ad Insights)
Pipeline Acceleration
Objective:
Increasing revenue by nurturing target accounts that are in an active deal cycle is a move that makes those ROI reports shine! Once you kick off this play, you’ll measure sure successes by looking at increased win rates, deal size, and deal velocity. We’ll show you how.
Action:
Launch middle and bottom-funnel display advertising campaigns to best-fit target accounts while they’re in the deal cycle that serve to support, enhance and accelerate the buying process.
KPIs:
- # (or %) Won Accounts (ABM Scorecard)
- # Deal Velocity (Days) (ABM Scorecard)
- $ Revenue Won (ABM Scorecard)
- Revenue Influenced (Ad Insights)
- $ Revenue per Account (ABM Scorecard)
- Existing Pipeline Influenced (Ad Insights)
Customer Retention
Objective:
It’s go time. Nothing is more important that retaining revenue and understanding when your customers are showing churn intent is critical to that. This play will help you lean into open renewals and measure success by watching your renewal wins skyrocket.
Action:
Launch competitive takeout display advertising campaigns to any existing customer accounts that are signaling the risk of churn to a competitive product.
KPIs:
- # (or %) Won Accounts (ABM Scorecard)
- $ Revenue Won (ABM Scorecard)
- Revenue Influenced (Ad Insights)
- Existing Pipeline Influenced (Ad Insights)
Customer Expansion
Objective:
When a customer is already happy with their experience with your brand, it’s time to lean into expansion. Expansion plays will help you show success with win rates, expansion deal size (TAV), and expansion deal velocity.
Action:
Launch middle and bottom-funnel display advertising campaigns to a group of existing customer accounts that are signaling an opportunity for expansion to support the buying process.
KPIs:
- ## (or %) Won Accounts (ABM Scorecard)
- $ Pipeline Created (ABM Scorecard)
- $ Revenue Won (ABM Scorecard)
- $ Revenue per Account(ABM Scorecard)
- # Deal Velocity (Days) (ABM Scorecard)
- Revenue Influenced (Ad Insights)
- Existing Pipeline Influenced (Ad Insights)
Unlike the experience I had with a competitor, the Terminus team cares about my success with ABM, not just my success with Terminus. I’m confident that I now have a partner at the forefront of the post-cookie marketing world.
Terminus costs less than the competition and has more of the features my team needs. The Salesforce integration makes it easy for my sales team to get the info they need to execute on our target accounts.
