Predictable pipeline. Real revenue.
No BS.
We’ve got the cheat code you’ve been looking for. Spoiler: it’s not a crystal ball or black box. It’s a real, practical plan to smash your pipeline goals.
Make your top accounts your top priority
Targeting and timing are everything, right? Richer data, a team of experts, and a 360-degree, multi-channel experience for your top accounts is how you build pipeline and close deals.
The revenue impact gap
The often-tried and over-done traditional B2B growth strategies aren’t cutting it anymore and the industry is learning that intent data alone isn’t a silver bullet. To hit your revenue target, and to keep your seat at the GTM leadership table, you need to deliver sustainable growth.
No buzzwords or academic theories here.
We’ve grounded ourselves in a few principles:
• Data you trust is non-negotiable.
• Buyers demand a personalized, relevant buying experience.
• Your GTM team has to work together.
• Everything you do needs to have provable revenue impact.
It’s not a black box, it’s a playbook.
We’ll bring your disparate first- and third-party data together into a single, trustworthy source. We’ll deliver the most native engagement channels of any ABM platform, founded on industry-leading B2B advertising that is prepared for the post-cookie future. We’ll help you turn insight into action across your entire GTM team. And we’ll tie it all back to the numbers that matter most: pipeline and revenue.
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Introducing Terminus Prospect Engine
Low-quality MQLs aren’t going to fill your pipeline gap. And the prospects in your CRM won’t get you there either. You need new prospects that meet your ICP and are actively searching for a solution like yours. Do you know how to find them?
Terminus Prospect Engine does. We’ll uncover the best-fit, highest-intent accounts and contacts for your sales team. Pipeline problem solved.
The highest ranked ABM platform on the market
We are the only ABM platform in 2022 to be recognized as a leader in Forrester’s B2B Advertising Wave, Forrester’s ABM Platform Wave, and Gartner’s ABM Magic Quadrant. But this is no fluke, Terminus helped create the ABM category and we’ve been a G2 Leader in ABM for 17 consecutive quarters.
Efficiency is the name of the game. When time and budgets are limited, optimizing the entire revenue flywheel is more important than ever.
No matter where an account is in the buying cycle, delivering a personalized, timely brand experience matters. When you do it right, you’ll set your business up with the opportunity to grow and expand relationships, build loyalty, and maximize revenue potential.
And once your flywheel starts spinning, it’s hard to slow it down.
Revenue Flywheel
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Brand Awareness
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Build Pipeline
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
Accelerate Pipeline
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Retain Customers
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Expand Customers
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. Iff you need a way to get ahead of new divisions or business units, Terminus makes it simple.
In less than six weeks, we launched our first campaign on Terminus after integrating it in our toolset, building our plan, creating assets, and planning media. This speaks to the ease of use of the platform. It also, as importantly, highlights the Terminus team we work with and their level of knowledge, commitment, and skill.
We're more than a platform
A platform alone won’t get you to your goals. We’ve got a team of onboarding, strategy, media, and programmatic experts that will help guide you on your path to value. And, they’ll do it fast. Picture it: a world where your technology maps to your strategy, with tactical playbooks to support your execution so hitting your goals is no longer a question mark. It’s a beautiful thing.
This platform has been really useful in shortening sales cycles via precision target market reach and engagement. Has enabled us to stay ahead of the pack in terms of reaching and converting prospects.
The ABM Buyer's Guide
We know that evaluating ABM platforms can be overwhelming for marketers. As marketers ourselves, we get it. To help get you started, we’ve put together this ABM Buyer’s Guide to help you not only create a killer RFP, but also show what to look for and which questions to ask on the front end.
