Terminus is committed to protecting consumer privacy and respecting your right to choice as it relates to advertising and the data used to help serve ads relevant to those consumers. Terminus is a technology company which helps advertisers connect with consumers who are interested or could benefit from the advertisers’ products. Protecting consumer privacy is of the utmost priority to Terminus. See below for our complete Privacy Policy or to opt out of receiving relevant ads served by us.

The following are promises Terminus makes to consumers:

  • We use anonymous user data to serve relevant ads to consumers
  • We use cookies to help match that anonymous data to consumers around the Internet
  • We collect anonymous data about users (which may include information like: sites visited, ads seen, search keywords, ads clicked).
  • We do NOT use Personally Identifiable Information to choose what ads to serve to users
  • We do NOT target users who we know are under the age of 13 unless there is explicit parental consent and opt-in
  • We do NOT use any individual level data about health conditions, or specific financial account information to serve behaviorally targeted ads unless a user has explicitly opted in to such ads
  • We do NOT serve ads based on an individual’s sexual orientation or any individual’s visits to sexually explicit websites

If you would prefer not to have Terminus serve you relevant ads, you may opt-out here: Opt Out of Relevant Advertising

Please contact support@terminus.com for any questions about Terminus privacy, security, and data practices.

Please see below for our complete Privacy Policy.

Terminus Software, LLC
Privacy Policy
Effective: May 31, 2014

Terminus (“we”, “us”, or “our”) is an online advertising and technology platform headquartered in the United States. We provide this privacy policy to inform you about how our technology platform (“Technology”) processes information on behalf of online advertisers, website owners, data providers and other businesses that use our services (our “Clients”). This policy also outlines our privacy practices for our corporate website, which is located at https://terminus.com (the “Website”).

If you have any questions about this privacy policy, please feel free to contact us at support@terminus.com.

Terminus runs a buying platform for media and data. Terminus Technology allows our Clients to buy ad space on websites for online advertising and allows for the use of proprietary and third party data in the purchase of that media. When ad space on a website is bought or sold (usually to an advertiser or ad agency by a web publisher) the Technology, as an agent for its Clients, fulfills the transaction by delivering the ad to Internet users who visits that site. Generally, an Internet user’s computer comes into contact with Terminus when a user views an ad, or visits a website, delivered or serviced by or with our Technology.

Privacy Practices for our Technology

Information Our Technology Does and Does Not Collect

Our Technology collects Non-Personally Identifiable Information (“Non-PII”), including, but not limited to, your IP host address, the date and time of the ad request, pages viewed, browser type, the referring URL, Internet Service Provider, and your computer’s operating system. We may also collect Non-PII from Clients or other third parties.

The following is PII that we do NOT collect:

  • We do not collect “personal information”, as defined in the Children’s Online Privacy Protection Act (“COPPA”), from users we have actual knowledge are under the age of 13 or from sites directed to children under the age of 13 for OBA, nor do we engage in OBA directed to children we have actual knowledge are under the age of 13 except as compliant with the COPPA.
  • Terminus also does not collect or use financial account numbers, Social Security numbers, pharmaceutical prescriptions, or medical records about a specific individual for Online Behavioral Advertising.

How We Use Information Our Technology Collects

Terminus uses Non-PII to target and serve relevant advertising to consumers and to perform attribution analysis or other analytics regarding advertising audiences. Our Technology does NOT use any PII to serve advertisements to consumers, and we do not sell any of your PII.

Cookies and Web Beacons

In order to help make the online advertisements more relevant to users, our Technology uses the standard “cookies” feature of major browser applications that allows us to store a small piece of data on users’ computers about users’ visits to certain websites. We also use cookies to understand users’ browsing and buying activities so that we can measure the success of online advertising campaigns we run.

Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user visits a website or views an advertisement. Cookies are used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, making the website easier to use, measuring the effectiveness of their promotional placements, and tailoring their website (including the ads and offers they receive) to better match a user’s interests and preferences. The cookies placed by our Technology cannot be used to access any other data on a user’s hard drive, or to personally identify them. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.

Terminus cookie is set to expire after one year, this expiration is a sliding window, meaning it resets itself after any interaction occurs.

Terminus also uses web beacons (also known as 1×1 gifs), along with cookies, to determine if a user has visited a particular website. These beacons aid in providing more relevant advertising to the user, as well measuring the success of an advertising campaign, but provide no personally identifiable information.

Opt-Out From Our Cookies

If you’d like to opt-out from having Terminus collect your Non-PII in connection with our Technology, please click here. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your Non-PII to tailor our online advertising campaigns. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice. Please also note that if you choose to disable this function, your online experience may be diminished and some features may not work as they were intended.

The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data and advertising partners. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at http://www.aboutads.info and at http://www.networkadvertising.org/choices/.

Information Sharing

Terminus may share aggregated, non-personal information with Clients in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis. In some instances we may share Client contact information in an offline process that includes PII—like name, email address and company—with select service providers and partners of Terminus who provide relevant services for our Clients. None of this PII is tied to you the user or any cookied user in our Technology.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Also, in the event Terminus is merged into another company, or another company acquires all or substantially all of Terminus’ assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by Terminus may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this policy.

Data Storage and Security

We retain the non-Personally Identifiable Information collected via our Technology for up to 180 days. After 180 days the data is stored in aggregate for up to three years. In instances where local laws are more stringent, we adhere to the local laws where we are doing business.

The security of your information is important to us. Terminus has implemented reasonable security measures to prevent the loss, misuse, and alteration of the information that our Technology collects, but we make no assurances about our ability to prevent such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration.

Changes To Our Policy

We may revise this policy at any time. Any changes and/or updates to the policy will be updated directly on this page. We encourage you to visit this page periodically to review our current privacy policy so that you will always know what information we gather and how we may use that information. In the event we make any material changes to this policy we will advise our Clients of such changes in advance.

Contacting Us

Should you have any questions in regards to this policy or the privacy practices of Terminus, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible:
support@terminus.com , or by mail at:

Terminus Software, LLC
3423 Piedmont Road NE, Suite 410
Atlanta, GA 30305

Privacy Practices for our Website

This privacy policy describes how Terminus collects and uses the personal information you provide on our Web site: https://terminus.com. It also describes the choices available to you regarding our use of your personally identifiable information (“PII”) and how you can access and update this information.

Information We Collect On Our Website

We collect PII such as name, email address and phone number when you contact us with questions regarding our service or to request a demonstration of our product.

We may also collect Non-PII from visitors to this Website for a variety of reasons including to streamline website usability.

How We Use Information We Collect On Our Website

Newsletters – Communications From The Site

If you wish to subscribe to our newsletter, we will use your email address to send the newsletter to you. If you no longer wish to receive these email communications you can follow the unsubscribe instructions contained in the emails you receive or by contacting us at support@terminus.com.

Service-Related Announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

Who We Share PII With

    • We will share your personal information with third parties only in the ways that are described in this privacy statement.
    • We may provide your personal information to companies that provide services to help us with our business activities such as sending email communications on our behalf. These companies are authorized to use your personal information only as necessary to provide these services to us

We may also disclose your personal information:

  • As required by law, such as to comply with a subpoena, or similar legal process
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request,
  • If Terminus is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information, to any other third party with your prior consent to do so.

Third Party Websites

Terminus Website may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from ours. While we endeavor to associate only with reputable entities, Terminus is not responsible for the privacy practices of these other websites. We encourage you to check the privacy policies of all websites that you visit.

Updating / Deleting your PII

If you’d like us to update, correct, delete, or deactivate any PII that you have provided to us on this Website, please resubmit your contact information on the Contact Us page or send your request to us at support@terminus.com and we will process your request within 30 days of receiving it.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. If you have any questions regarding security you can contact us at support@terminus.com.

Third Party Advertisers

We partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests.

Tracking Technologies

Log Files

As is true of most Web sites, we and our third party tracking-utility partner to gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole.


A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We do link the information we store in cookies to any personally identifiable information you submit while on our site.

You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited.

The use of cookies by our partners and service providers is not covered by our privacy statement. We do not have access or control over these cookies.

Clear Gifs

Our third party advertising partner employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We tie the information gathered by clear gifs to our customers’ personally identifiable information.

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.

Our Web site includes Social Media Features, such as the Facebook Like button. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.


We post customer testimonials on our web site which may contain personally identifiable information. We obtain the customer’s consent via email prior to posting the testimonial to post their name along with their testimonial. If you want your testimonial removed please contact us at support@terminus.com.

Changes To This Privacy Policy

We may update this privacy policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a prominent notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contacting Us

Should you have any questions in regards to this policy or the privacy practices of Terminus, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible:
support@terminus.com , or by mail at:

Terminus Software, LLC
3423 Piedmont Road NE, Suite 410
Atlanta, GA 30305