Terminus Blog
The Latest from the ABM Experts
Featured post
How to Report on Your ABM Funnel: A Template for B2B Marketers
There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...
Featured post
Finally, Account-Based Retargeting for B2B Marketers
Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your...
Featured post
3 Account-Based Marketing Tactics for Selling to the Enterprise
There are many reasons B2B revenue teams choose to shift their strategy toward enterprise-level account-based marketing. Focusing marketing efforts...
Featured post
6 Criteria to Look for in an Account-Based Marketing Platform
The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is...
[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth
Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or...
Announcing LinkedIn’s Official Account Based Marketing Foundations Course, Powered by TEAM
Hi there, Sangram here. Very excited today to announce the release of the authoritative Account Based Marketing Foundations course...
Understanding and Identifying Opportunities Within ABM Account Lifecycles
After a few years of positive momentum, account-based marketing (ABM) has become an undeniable reality for B2B marketers. In...
[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%
Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue...
ABM 101: Using Firmographics to Segment Target Accounts (Now Free from Terminus!)
Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...
3 Approaches to Building and Targeting ABM Campaigns
Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can...
What is account based marketing (ABM)?
Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become the...
How Authenticity Helps You Succeed in ABM
Nobody likes to be sold to, not even sales reps. When you’re looking to make a purchase, who would...
[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption
As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers...
What is Meaningful Engagement in Account-Based Marketing and Why Does it Matter?
The role meaningful engagement plays in your account-based marketing (ABM) campaigns can’t be overstated. In fact, it enables your...
Personalization at Scale? Learn How Uberflip Scales Targeted ABM
In this episode of the #FlipMyFunnel podcast, Heidi Vandermeer shares how her team at Uberflip scaled their account-based marketing program...
How to Define Your Ideal Customer Profile for Account-Based Marketing
Account-based marketing (ABM) has shot to popularity in recent years because it offers teams a focused, structured way to...