Terminus Blog

The Latest from the ABM Experts

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The Total Economic Impact™ of Terminus from Forrester Consulting

Key Benefits from Participating Terminus Customers: 313% ROI over three years 40% reduction in cost per targeted account 60%...

Introducing Terminus 360: A Surround-Sound Approach to Customer Success

As our customers know, Terminus is far more than just technology. We’re a tight-knit team of seasoned B2B professionals...

Deal Coaching for Sales Leaders & Sellers

Strategic Account-Based Deal Coaching for Sales Leaders & Sellers

Intro We know from experience that deal reviews can be stressful. Deal reviews are often unstructured and accompanied by...

Terminus product update

From Multi-Touch to Midas Touch: Introducing Terminus Revenue Attribution

At its core, ABM is about giving meaningful experiences to your current and future customers. Terminus has already led...

A Sales Guide to Terminus

A Sales Guide to Terminus

Why Should Sales Care About Account-Based Marketing? Contrary to popular belief, account-based marketing is not just for marketing. Sales...

ABM CRO stats

ABM ROI Numbers for the CRO

Intro As Chief Revenue Officer, your main goal is to drive revenue growth faster. This spans across all marketing,...

Terminus Ramble

Terminus Acquires Ramble to Power Account-Based Chat

Last week, the latest annual MarTech Landscape Supergraphic was released. It was bigger than ever, with over 8,000 marketing...

I’ve Seen the Future of Marketing and It’s Full-Funnel

Marketing earned its seat at the executive table by partnering directly with sales and signing up to own a...

History Says Now Is the Time To Charge Forward With Brand

The brutal truth is that we’re going to be feeling the effects of this pandemic for quite some time....

Terminus Named G2 Leader for 9th Consecutive Quarter

Since the very beginning, the Terminus team has focused on being customer-obsessed. While this isn’t a new idea, it’s...

analyze ABM trends

Analyze Like a Pro

Don’t worry, we won’t tell anyone you’re not. ABM Scorecard with Trends — Account Engagement Scoring Now You Can...

Terminus Digital Storytelling

End-to-End Digital Storytelling

When scaling your ABM program, it is critical to pick the right accounts and deliver a highly tailored experience....

customer retention covid19

10 Tips to Keep Customers Calm and Carrying On

As the world adjusts to the impact of COVID-19, customer retention and expansion programs are rising to the forefront...