Terminus Blog

The Latest from the ABM Experts

The Total Economic Impact™ of Terminus from Forrester Consulting

Key Benefits from Participating Terminus Customers: 313% ROI over three years 40% reduction in cost per targeted account 60%...

May 28, 2020

As our customers know, Terminus is far more than just technology. We’re a tight-knit team of seasoned B2B professionals...

May 28, 2020

Intro We know from experience that deal reviews can be stressful. Deal reviews are often unstructured and accompanied by...

May 19, 2020

At its core, ABM is about giving meaningful experiences to your current and future customers. Terminus has already led...

May 15, 2020

Why Should Sales Care About Account-Based Marketing? Contrary to popular belief, account-based marketing is not just for marketing. Sales...

May 08, 2020

Intro As Chief Revenue Officer, your main goal is to drive revenue growth faster. This spans across all marketing,...

Apr 29, 2020

Last week, the latest annual MarTech Landscape Supergraphic was released. It was bigger than ever, with over 8,000 marketing...

Apr 28, 2020

Marketing earned its seat at the executive table by partnering directly with sales and signing up to own a...

Apr 08, 2020

The brutal truth is that we’re going to be feeling the effects of this pandemic for quite some time....

Apr 07, 2020

Since the very beginning, the Terminus team has focused on being customer-obsessed. While this isn’t a new idea, it’s...

Mar 31, 2020

Don’t worry, we won’t tell anyone you’re not. ABM Scorecard with Trends — Account Engagement Scoring Now You Can...

Mar 26, 2020

When scaling your ABM program, it is critical to pick the right accounts and deliver a highly tailored experience....

Mar 26, 2020

As the world adjusts to the impact of COVID-19, customer retention and expansion programs are rising to the forefront...