Terminus Blog
The Latest from the ABM Experts
ABM and Sales Velocity: How to Use ABM to Run Pipeline Acceleration Programs
Velocity is a key metric in a B2B organization. By understanding how quickly accounts move through your funnel, you can...
How the Terminus Fall Release Shines a Light at the Top of the Funnel
When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts....
CAC, LTV, & ABM: How ABM Can Help You Improve Your SaaS Metrics
Are your SaaS metrics are in that tricky place between “really good” and “best-in-class”? Your business is viable and...
Crazy Rich Growth Projections: The Truth of What Your Recent Funding Really Means
Congratulations on securing your latest round of funding. You’re on a gravy train with biscuit wheels! Unfortunately, the day...
9 ABM Stats from Canam Research to Help You Win More Deals
Key Takeaways: Sales and marketing alignment improves when marketing is also KPI’d on sales rather than MQLs. Deal acceleration...
How Will the Next Generation of Email Influence ABM?
I love email. I mean, really. One of my favorite parts of my morning routine is when I grab...
Terminus Tops G2 Fall Rankings for Account-Based Software
The seasons might be changing, but one thing hasn’t: Terminus remains a top performer across account-based marketing categories on...
7 Experts Weigh In On What You Should Look For When Hiring ABMers
Investing in your ABM team is an exciting initiative. You’re on the hunt for experienced marketers with a passion...
Three ways to dynamically trigger ads based on account behavior
Key takeaways from this article Automatic ad nurturing is now available to all Terminus customers with access to Account...
Intent Data: The Good, the Bad, and the Illegal
Every morning when a marketer gets into work, just after he or she fires up their computer and grabs...
Keep Austin ABM-ing: #FlipMyFunnel Roadshow Recap
The capital of Texas has a unique vibe full of music, BBQ and a booming tech scene. So, when...
How to Measure the Effectiveness of Account-Based Advertising (September 2019)
Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital...