Terminus Blog

The Latest from the ABM Experts

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

Dec 04, 2019

I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer...

Nov 26, 2019

Velocity is a key metric in a B2B organization. By understanding how quickly accounts move through your funnel, you can...

Nov 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts....

Nov 11, 2019

Are your SaaS metrics are in that tricky place between “really good” and “best-in-class”? Your business is viable and...

Nov 11, 2019

Congratulations on securing your latest round of funding. You’re on a gravy train with biscuit wheels! Unfortunately, the day...

Nov 07, 2019

Key Takeaways: Sales and marketing alignment improves when marketing is also KPI’d on sales rather than MQLs. Deal acceleration...

Oct 31, 2019

I love email. I mean, really. One of my favorite parts of my morning routine is when I grab...

Oct 15, 2019

The seasons might be changing, but one thing hasn’t: Terminus remains a top performer across account-based marketing categories on...

Oct 14, 2019

Investing in your ABM team is an exciting initiative. You’re on the hunt for experienced marketers with a passion...

Sep 24, 2019

Key takeaways from this article Automatic ad nurturing is now available to all Terminus customers with access to Account...

Sep 22, 2019

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs...

Sep 20, 2019

The capital of Texas has a unique vibe full of music, BBQ and a booming tech scene. So, when...