Empower your strategy by turning insight into action.
Terminus turns the buying and researching signals that your prospects and customers are showing into revenue team insights. True cross-functional alignment empowers your team to fully activate in-market accounts in a surround sound experience.
Terminus offers industry-leading advertising and the most native engagement channels of any ABM platform.
Now you can meet your buyers wherever they are. Our platform makes it easy to get your messaging into the right channels. Display. Retargeting. LinkedIn. Connected TV and audio. Chat. Web personalization. Email. We’re there.
We speak ICP.
Understanding your ideal customer profile is critical for B2B go-to-market strategy. Terminus lets you identify accounts and prospects who speak your language, so conversations can hit the ground running.
Reach more of your prospects at the right time, with the right message.
Optimize go-to-market at every stage
Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. Iff you need a way to get ahead of new divisions or business units, Terminus makes it simple.
Our ABM approach has evolved into an essential element of our larger go to market strategy and showing a very strong ROI. The Terminus platform has been key for this success. We can deliver better personalized messaging at the right time to our target accounts easily, which has resulted in significantly more opportunities created while also improving deal velocity.