Help Your Revenue Teams Work in Concert
ABM is not just marketing, it’s your entire revenue team working together to create a connected customer experience. Go to Market Experiences helps your sales reps work smarter by providing them with powerful data and new ways to engage prospects showing activity.
With Terminus, we saw a 2x increase in pipeline, 58% increase in opportunities created, 3x increase in revenue, and 173% increase in average deal size with our SMB accounts.
Some of the biggest wins we had with Terminus were with the enterprise segment. We saw a 30% increase in average opportunity size. And then in the corporate segment we saw a 20% increase in average opportunity size. Across our entire database, we saw a 2x probability of an account moving to an opportunity.
Terminus served as a catalyst to strengthen our partnership with sales and enabled ABM to become a sales enablement arm.
Within just a few short weeks of implementation, we had already engaged 85% of our top accounts, identified 78 new contacts, and opened 32 new opportunities.
Easy Access to Actionable Insights
- Pull your Terminus data into your CRM so your sales team doesn’t need to log into another platform.
- Surface weekly sales emails to identify the most engaged and surging accounts.
- Quantify the relationships between your team and their opportunities to help forecast pipeline.
Monitor Intent Signals
- Find accounts that are in-market through a combination of firmographic and psychographic data, native to the Terminus platform.
- Personalize outreach to prospects and strike while the iron is hot.
- Integrations with G2 and Bombora are available to provide sales reps with even more intent data.
Optimize Your ABM Strategy
- Leverage account intelligence for prioritization, personalization, and coordination.
- See the full picture of how your accounts are engaging with your entire go-to-market program.
- Visualize an account’s unique buying journey with a timeline mapping marketing and sales touchpoints and engagement.
Bazaarvoice Bridged the Gap Between Sales & Marketing With Terminus
While building their ABM program, a big focus for Bazaarvoice was re-educating and re-exciting the sales and customer success team about ABM so the entire team could target accounts more strategically. After just one quarter, they saw:
increase in pipeline in the enterprise segment compared to the control group
increase in average deal size
See exactly who is on your website, trending for intent, recent activity, contacts, and more all where sales lives, SFDC.
Weekly Sales Email
Deliver top engaged accounts and accounts surging on intent from that past week to your rep’s inbox.