Optimize the entire customer lifecycle to drive more renewals and expansion.

Strong connections lead to deeper relationships.

From anticipating customer needs to increasing contract value, the more closely connected you are to your customers, the better. Terminus makes it simple to foster the conversations that will lead to more renewals and expansion.

Get in—and all the way through—your accounts.

It can be frustrating when someone at a customer account who you didn’t know makes a decision that impacts a sale. We help you get into the right accounts; but we do more. We help you identify and reach key decision makers across teams so you can build rapport with gatekeepers.

If only your marketing platform cared about customer segmentation as much as you did.

With our segmentation tools at your disposal, you’ll get a full view of your customer accounts so you can build smart marketing programs based on renewal date, contract value, product interest, and more. That’s powerful knowledge to employ as you negotiate renewals and create opportunities for expansion.

See it in action

Optimize go-to-market at every stage

Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.

Brand Awareness Build Pipeline Pipeline Acceleration Retention Expansion
 

Revenue Flywheel

  • Brand Awareness
  • Build Pipeline
  • Accelerate Pipeline
  • Retain Customers
  • Expand Customers
Brand Awareness

Brand Awareness

Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.

Build Pipeline

Build Pipeline

Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.

Accelerate Pipeline

Accelerate Pipeline

The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.

Retain Customers

Retain Customers

Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.

Expand Customers

Expand Customers

Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. Iff you need a way to get ahead of new divisions or business units, Terminus makes it simple.

Best-in-class advertising to boost ROI

Better targeting, world-class intent data, and the ability to scale and report on campaigns gives you the insight into performance you’re always wished for.

Terminus was built by marketers, for marketers. Whatever your role, we have the tools and team to help you succeed, and the data you need to prove it.

Dig a little deeper

The Crawl, Walk, Run Multi-channel ABM Playbook

Telaid Case Study

How to Build a Business Case for ABM