Strong connections lead to deeper relationships.
From anticipating customer needs to increasing contract value, the more closely connected you are to your customers, the better. Terminus makes it simple to foster the conversations that will lead to more renewals and expansion.
Get in—and all the way through—your accounts.
It can be frustrating when someone at a customer account who you didn’t know makes a decision that impacts a sale. We help you get into the right accounts; but we do more. We help you identify and reach key decision makers across teams so you can build rapport with gatekeepers.
If only your marketing platform cared about customer segmentation as much as you did.
With our segmentation tools at your disposal, you’ll get a full view of your customer accounts so you can build smart marketing programs based on renewal date, contract value, product interest, and more. That’s powerful knowledge to employ as you negotiate renewals and create opportunities for expansion.
See it in action
Optimize marketing at every stage
Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. Iff you need a way to get ahead of new divisions or business units, Terminus makes it simple.
Best-in-class advertising to boost ROI
Better targeting, world-class intent data, and the ability to scale and report on campaigns gives you the insight into performance you’re always wished for.
By using Terminus, I can pull our client list and see what they are using today, what services and solutions they have, and then create very targeted ad campaigns around other solutions and services we think would fit their profile and their vertical.
And that has really helped us accelerate revenue with those particular clients. We’ve seen an uplift of about 15% in our top five clients using these strategies.