B2B marketers know that less than 1% of leads convert to revenue.
We know how to turn marketing into a revenue-generating machine.
You don’t need more opportunities, you need more opportunities that will close.
When you’re solely focused on increasing top-line metrics like leads and conversions from anywhere you can get them, you’re only creating more of the same problems you currently face: a revenue gap. We help you convert pipeline into revenue, with a full view into marketing and sales touch points at every stage of the buyer’s journey.
Your ICP has met its match.
Want to segment accounts based on firmographics? Of course you can. But you can also identify potential buyers based on multi-channel engagement, behavioral and predictive data, or any custom field you want to bring over from your CRM.
The most engagement channels available on any ABM platform.
If your goal is to get your message in front of the right buyers, we give you the most opportunities to catch them where they live, work, and even relax. Create surround-sound experiences across display advertising, LinkedIn, chat, web, and even premium channels like connected TV and audio.
We connect you to the right people in the right accounts.
Optimize marketing at every stage
Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.
Revenue Flywheel
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Brand Awareness
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Build Pipeline
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
Accelerate Pipeline
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Retain Customers
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Expand Customers
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. Iff you need a way to get ahead of new divisions or business units, Terminus makes it simple.
The highest ranked ABM Platform on the market
We are the only ABM platform in 2022 to be recognized as a leader in Forrester’s B2B Advertising Wave, Forrester’s ABM Platform Wave, and Gartner’s ABM Magic Quadrant. But this is no fluke, Terminus helped create the ABM category and we’ve been a G2 Leader in ABM for 17 consecutive quarters.
A major problem Terminus helps to solve is the ability to target personas within target accounts at scale. Our organization needs to target thousands of accounts at a time, and tools like dynamic segments allow us to target and engage with the right accounts at the right time. We’ve been able to continually increase our efficiency in our program while simultaneously increasing the scope.
Terminus was built by marketers, for marketers. Whatever your role, we have the tools and team to help you succeed, and the data you need to prove it.
