Are your most important customers hearing from you as much as they hear from your competition?
The connection between a customer’s level of satisfaction and their likelihood to renew or expand has been known for decades. Since Terminus helps you deepen and strengthen customer relationships, your customers will stay longer and spend more.
One platform. A whole lot you can accomplish.
With Terminus, you get deep insight into what your customers are researching online and on your website, as well as what marketing and sales activities are happening and when.
And since marketing can segment accounts based on a host of criteria and deliver personalized experiences for them across a wide variety of channels, you’ll have more meaningful conversations with your customers than ever.
Scalable growth at your fingertips
As your customers face harsher market conditions, providing value and expanding your relationship is more important than ever. We have insights, tools, and marketing experience you can grow with.
Start driving more renewals and advocacy. We'll show you how.
Optimize go-to-market at every stage
Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. Iff you need a way to get ahead of new divisions or business units, Terminus makes it simple.
We built a B2B go-to-market platform with marketers in mind. Here’s how we’re different than the competition:
- Best-in-class advertising with 60% lower CPMs and no fixed rates, 85% lower fraud rate and 90% brand safety
- More ad targeting options, including title, department, and contextual
- Privacy compliant and post-cookie proof advertising
- The most native engagement channels of any ABM platform, including conversational marketing, web personalization, LinkedIn, connected TV, audio ads, and more
- Expert digital, strategy, and support teams with years of experience supporting ABM efforts
- Step-by-step playbooks for use cases across the entire customer lifecycle
Customer Story: Autodesk
It’s important for B2B companies to shift their mindset from solely focusing on driving lead volume. The ROI of building stronger relationships with top prospects and customers is much higher in the long run.