Give your sales team an advantage in competitive environments
Your prospects and your customers both hear from your competition. If you’re not participating in that conversation, you’ll fall behind. Terminus makes it simple to deliver timely and contextual insights to reps, bringing marketing, sales, and customer success into true alignment.
No more fingers in the wind. This is how you forecast.
Sometimes, the frustration of not hitting numbers starts with guesswork forecasting and ends with poor attribution. Terminus changes that. With us, you’ll get accurate, actionable insight into pipeline growth and marketing influence so you can start thinking quarters ahead.
Let’s grow from wherever you are.
The beauty of a true ABM platform is the ability to scale your strategy to fit your current needs. Our customer success team helps you build at your own pace along the “crawl-walk-run” scale.
Hope is not a strategy for NRR growth, either. See how our solution can help you.
Optimize marketing at every stage
Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. Iff you need a way to get ahead of new divisions or business units, Terminus makes it simple.
Best-in-class advertising to boost ROI
Better targeting, world-class intent data, and the ability to scale and report on campaigns gives you the insight into performance you’re always wished for.
With Terminus, we were able to see who in our target audience was researching our solution. Then, we could target the decision-makers at those accounts with relevant, personalized ads which helped us double our clickthrough rate and get more demos on the books.
With this software, it is straightforward to target the most genuine audience for your business. Easy to integrate and collaborate with your companies Salesforce dot com, and helps you to analyze all the data and the database for the same. Its impressive reporting feature allows you to generate the most accurate documentation.