When you expand smarter, deeper value is a two-way street.

Signing a new customer is only the beginning. When you create a tailored customer journey, your relationship can grow and deepen as you identify your customer’s new needs that match up with your offering.

With access to reliable first- and third-party data on your customer accounts and contacts, you have the ability to reach key stakeholders and gatekeepers. And thanks to the most native engagement channels of any ABM platform, you can reach them wherever they are.

Listen to what your customers are searching for.

If your customers are showing in-market buying signals, Terminus makes that insight actionable. You can even map campaigns to triggers like customer renewal date, so you can have more control of important conversations and milestones. Not to mention, you can open doors by expanding into new business accounts by nurturing broader buying committees.

Say goodbye to “Oh, I didn’t know you guys did that.”

It’s far too common. A customer gets frustrated—or worse, shops competitors—because they aren’t aware of a solution that you offer. By keeping your customers aware of your full product lineup with targeted ABM plays, those conversations will be a thing of the past.

Customer Success

Boost revenue and open new opportunities for expansion by interpreting and activating on customer intent signals before competitors get to the table.

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Customer Marketing

Foster alignment with customer teams by optimizing the customer experience with supportive marketing, based on their stage of the customer journey.

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Forecast expansion revenue with confidence and provide deeper insights to customer-facing teams.

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Turn marketing, sales, and customer success into a three-headed selling monster.

When you give your teams a full view into customer engagements across the GTM experience, you can get the right solution to the right buyer at the right time. This is valuable when going after new business, but it’s a complete game changer when you’re using it to nurture customers.

A rich reporting suite shows how efforts impact expansion pipeline and revenue, and you can track close rate, ARR lift and more across all of your expansion campaigns.

Optimize go-to-market at every stage

Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.

Brand Awareness Build Pipeline Pipeline Acceleration Retention Expansion

Revenue Flywheel

  • Brand Awareness
  • Build Pipeline
  • Accelerate Pipeline
  • Retain Customers
  • Expand Customers
Brand Awareness

Brand Awareness

Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.

Build Pipeline

Build Pipeline

Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.

Accelerate Pipeline

Accelerate Pipeline

The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.

Retain Customers

Retain Customers

Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.

Expand Customers

Expand Customers

Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. If you need a way to get ahead of new divisions or business units, Terminus makes it simple.

Why Terminus?

We built a B2B go-to-market platform with marketers in mind. Here’s how we’re different than the competition:

  • Best-in-class advertising with 60% lower CPMs and no fixed rates, 85% lower fraud rate and 90% brand safety
  • More ad targeting options, including title, department, and contextual
  • Privacy compliant and post-cookie proof advertising
  • The most native engagement channels of any ABM platform, including conversational marketing, web personalization, LinkedIn, connected TV, audio ads, and more
  • Expert digital, strategy, and support teams with years of experience supporting ABM efforts
  • Step-by-step playbooks for use cases across the entire customer lifecycle

The power of our platform

B2B Advertising

Surround and expand your buying committee across the web with display, audio, video, and LinkedIn ads.

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Conversational Marketing

Convert website visitors with our native chatbot and live chat.

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Email Signature Marketing

Turn every employee email into a targeted marketing channel.

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Web Personalization

Personalize onpage and pop-up web content for any target segment.

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