Integrations
Terminus integrates with your CRM, marketing automation platform, and third-party sales and marketing tools to create precisely segmented audiences, automate campaigns and alerts, and measure it all across your entire funnel.
Marketing Automation Platforms
By seamlessly sending data between Terminus and your marketing automation platform, you can create timely and personalized campaigns. Measure the activity occurring from your email campaigns, content downloads, event registrations, and anything else you track in your MAP side-by-side with your Terminus campaigns at the account level.
MAP
Terminus
If:
Campaign member completes email nurture track
Then
Progress account to second-stage advertising tactic
If:
Contact from target account downloads “eCommerce Best Practices” ebook
Then
Turn on “eCommerce acceleration” ads on LinkedIn
If:
Contact from target account requests a demo
Then
Update Terminus Chat Experiences to greet contact with “Do you have any questions about your upcoming demo” message
If:
Account has shown no activity in the last 60 days
Then
Add account to multi-channel reengagement campaign
CRM
Terminus integrates directly with the leading CRMs to automatically sync lists, campaigns, and accounts without having to upload a thing. Give your sales team a clear view into how your marketing campaigns have influenced accounts and opportunities, pull in opportunity data to correlate ROI to your campaign spend, and orchestrate stage-based multi-channel campaigns, automatically.
Instant, bi-directional data sharing makes it effortless to create immersive experiences that will drive more pipeline, faster.
Because you never have to upload any data between platforms, you can trigger multi-channel campaigns that respond to any number of activities occurring in your CRM without lifting a finger.
Create campaigns that are relevant to every stage of your opportunities. As deals progress, those accounts will automatically be added to the next stage of your buyer’s journey to deliver the right content at exactly the right time to accelerate your sales.
Use the “Renewal Date” data in your CRM to automatically trigger customer campaigns 90 days out from their renewal date.
Having trouble reviving a hot opportunity? Create a high-funded wake-up campaign to saturate dormant opportunities and bring them back to the table.
If you’ve got other software, like product usage statistics, sales automation, account intelligence data, etc., in your CRM, Terminus can use that to create segments, automate campaigns, and measure attribution too.
Intent Data
Terminus gives customers the broadest set of intent data available, allowing them to get their message in front of an interested account in an instant.
Bombora
Automatically link intent data to your CRM accounts and launch behavior-based ads on display and LinkedIn. Deliver intent intel to sales.
G2
Add G2 intent data to Terminus to create audiences and launch dynamic advertising campaigns.
Gmail/Outlook
Connect Terminus to your corporate email to map and quantify the strength of every relationship between your team and the rest of the world and surface Propensity to Buy scores.
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