The Terminus Platform:Everything You Need for Account Based Marketing
We care about our customers deeply and sincerely, and we’re not only rooting for your ABM success, we’re also working side-by-side your team to make it happen.
If you’re currently evaluating ABM solutions that can help build and scale your account based marketing strategy, this resource can help. Why the need for technology to assist with ABM? Account based marketing requires many data points, tactics, team members, and resources in order to execute a plan and be successful. Strategies and tactics like:
- Account selection, intelligence, and management
- Targeted advertising across multiple channels
- Intent data
- Relationship data
- Digital personalization (web, chat, ads, etc.)
ABM solutions that can provide all of the above (and more) within one platform tremendously help sales, customer success, and marketing teams do more to reach their revenue goals. Popular ABM solutions and platforms include:
Offices of these solution providers are located all across the United States. Need to locate a particular office so they can help with ABM? Headquarters of these companies include Boston, Atlanta, and San Francisco. Need to visit a particular office so they can help with ABM? Address locations are usually in urban areas like big cities or suburbs outside of big cities. If you can’t meet in person, no worries! Team members at Terminus can set up a virtual call so you can see the platform and learn more about our approach to helping customers with account based marketing.
In addition to the technology itself, along with the strategy and execution side, also pay attention to the customer service and support of each ABM vendor. How many team members will be assigned to your account? Can they help with design services? Building a strategy or framework? And can they offer up free resources that will help with inspiration, ideas, or best practices? The “people” part of an account based marketing solution is just as important as the technology. A good place to learn more and see what customers think of each platform is G2. This third-party review site provides real reviews from customers that focus on ease of use, service, support, and general return on investment.
For Terminus, customer service and support translates to our Terminus 360 program. From onboarding to ongoing support and beyond, our goal is to provide unparalleled support for you and your team. This includes a 30-day onboarding period where things will start with email introductions, a kickoff call, and introduction to your very own Client Strategy Manager. Your team will also be surrounded with other Terminus team members, all ready to help. This includes an Account Manager, Digital Media Manager, Product Advisor, and Technical Support Specialist. In case you need a little extra help, you might also consider our professional services. This includes in-house services, like our award-winning design team, or partnering with an agency through the Terminus Agency Network. Either way, we’re here to help you be successful and create a seamless experience for you.
Oftentimes account based marketing and ABM could get confused with the facility management company ABM Industries. ABM (NYSE ABM) is a leading provider of facility solutions with offices located throughout the United States and world. This includes:
- ABM NYC
- ABM Texas
- ABM Mississippi
- ABM Industries Bardstown
- ABM Industries Kinston, NC
- ABM Industries Knoxville
- ABM Solutions Dubai (or ABM Industries Dubai)
- ABM Twin Falls
- ABM Industries Kalispell
- ABM LAX (address can be found on their website)
If you need the ABM phone number or ABM industries address of the main corporate office, visit their website and go to locations. There you will find relevant contact information for each office and all of the ABM Industries subsidiaries. Capabilities of ABM includes energy solutions, janitorial, HVAC & mechanical, electrical & lighting, energy, facilities engineering, turf & landscaping, parking, and aviation. If you’d like to learn more about the aviation side of the business, the ABM aviation address of the office, ABM aviation pay, the ABM aviation phone number, any of the ABM aviation airport address numbers, or ABM aviation sugar land, visit their website.
Visit the ABM Industries LinkedIn page for more information related to career opportunities. This includes: ABM Jobaline, Jobaline jobs, ABM security jobs, ABM industries employment verification, ABM general cleaner job description updates, or details about www ABM com careers service workers.
ABM Industries acquired GCA Services Group in 2017. For more on ABM GCA Services news, GCA customer service, or GCA education services, check out this press release. As it relates to the automobile industry, ABM rental car cleaning and ABM parking customer service are also both available.
ABM provides unique and custom facility solutions in all types of areas. This includes rural, urban, and suburban areas. And properties of all sizes! Airports, manufacturing plants, data centers, hospitals, schools, and commercial buildings are the most common. ABM, facility services vendor of choice for many, has many ABM cleaning vacancies and career opportunities for all of these facility types. A Workforce ABM login is common to have for employees, as is an ezstub doculivery login and my doculivery com sundt login.
With the emergence of account-based marketing as a technology and strategy, companies are now hiring people to specifically lead both. ABM jobs now include “account based marketing” in the title, and having experience with a certain technology will help candidates be considered and hired for this type of role. As stated before, ABM just isn’t any “campaign of the month” where teams string together a design and a few witty taglines. It requires data, resources, and someone who can lead the team in the right direction. New and common job titles related to ABM careers include:
- Director of Account-Based Marketing
- ABM Architect
- VP of Demand Generation and ABM
- ABM Marketing Manager
- Account Based Marketing Specialist
If you’re curious and want to learn more, especially about ABM payroll, ABM W2, or a typical ABM benefits package, use the search bar in Glassdoor and find out which companies are hiring for this role (and how appealing it is or isn’t compared to your current job).
Of course you’re not required to have “ABM Supervisor” in your job description to actually build, scale, or lead an account based marketing strategy. Any job title in marketing or sales can help with or lead ABM. And it’s not just a marketing thing! As this strategy impacts all areas of revenue growth, account based marketing has grown closer to sales and customer success teams.
If you’re a customer of any of the technologies or platforms mentioned above, that means you have an ABM login! Since most (if not all) solutions are software-as-a-service, that means you and your team members can log in anywhere you have access to the internet. However, a solution provider like Terminus won’t just “hand over the keys” and say good luck. Even after getting access to your very own account, customer service and support will continue to happen. Whether it’s ABM training, login questions, or general best practices, we’re here to help.
Are ABM technical solutions always needed for ABM management? Yes and no. If you’re creating a targeted marketing campaign around just one account, you probably won’t need much technical assistance to execute the plan. If you need to scale it to 100 accounts or even 500 accounts and wow all of your top targets with personalization and targeted messages, you will for sure need software that can help.
What else will you have access to with an ABM login? For Terminus customers, this means they have all the tools and data they need to create amazing experiences for their most important audiences. They can target the right accounts, engage them across every channel, activate their teammates when needed, and measure everything to gauge their success. Account based marketing can sound complicated depending on who you’re talking to, but it basically boils down to this simple concept:
Find the right audiences, tell the right stories, engage with them at the right time, measure key metrics, and grow revenue. That’s it!
What Does ABM Stand For?
ABM stands for account-based marketing. For the last 15 years or so, digital marketers have grown accustomed to a certain approach to marketing: fill the top of the funnel as much as you can with leads. What kinds of leads? Doesn’t matter. Big, small, qualified, or unqualified. As long as marketing teams hit their lead goal number, they felt like their job was accomplished.
Today, marketers are measured more on revenue and their goals are now closely aligned with sales’ goals. That means that leads need to turn into opportunities and opportunities need to turn into won deals. If the marketing team generates 100 leads and they all don’t convert, they’re no where closer to their goal than where they originally started. That’s why it’s important to focus on quality over quantity.
With that in mind, and the shift we’re seeing with this more efficient approach, account-based marketing has emerged! Marketing and sales teams now work together to target best-fit accounts and turn them into customers. No more “casting a wide net” and wasting marketing dollars on unqualified leads. ABM is a smarter, more efficient approach to generating qualified opportunities that turn into revenue.
What does ABM stand for in terms of strategy, execution, and technology needed? As you can see above, there are platforms available that can help maximize ABM benefits for your team. Terminus provides a framework that you and your team can use to execute the strategy. You can work side-by-side with Terminus team members to ensure ABM success. We’ll provide you with an ABM employee handbook so your other team members can learn and help with the strategy. Terminus brings together not only the technology, but also the strategy and execution side of the formula to help your team win with ABM. If you want to learn more about how we have helped other teams win with ABM, check out our customer case studies or the Total Economic Impact™ of Terminus study conducted by Forrester.