The latest from the go-to-market experts

Year: 2022

January 12, 2022

Terminus is a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing […]

January 7, 2022

Getting Started with Conversational Marketing

Traditional marketers can get intimidated when writing for chat for the first time. It feels like a whole new landscape […]

January 6, 2022

Terminus Tops the Charts on G2 for 15 Consecutive Quarters

Customer centricity is a phrase that is quite often overused. At Terminus, we’ve made it our mission to never let […]

November 11, 2022

Template: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing

Creating An Ideal Customer Profile (ICP) Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully […]

June 21, 2022

What Is Account-Based Marketing? An ABM Definition

Account-Based Marketing Definition: A focused approach to B2B marketing in which marketing and sales teams work together to target best-fit […]