3 Things to Know When Pitching ABM to Your Board

Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation, and acquisition. Megan has been able to help their board and executive team see the value and progress of their ABM efforts. 

If you’re looking to go to an ABM conference in August, we gotcha. Check out the #FlipMyFunnel Conference: https://bit.ly/2HiJ9pS

Because you’re listening to the podcast, we’ll hook you up with a promo code for 15% any ticket.

Use the promo code: PODCAST