B2B marketers know that less than 1% of leads convert to revenue.
We know how to turn marketing into a revenue-generating machine.
Positively rated
Turn your marketing strategy into a predictable revenue generating machine
You’re tasked with adapting to a market environment that is constantly in flux. And it’s within that environment that you’re expected to create sustainable revenue growth — all with a tighter budget.
Built to solve the problems you face
Terminus is purpose-built to address the very challenges that confront you as a b2b marketing professional. Potential buyers often conceal themselves behind the veil of anonymous web browsing, and decision-makers have become elusive, craving more personalized interactions.
Invest wisely throughout the entire prospect journey
Increase ROI by consolidating first and third party data to spend your limited resources on the prospects most likely to move through the funnel fast [both for new business and inside your known customer base]. Focus your time and efforts where the impact is the greatest.
We connect you to the right people in the right accounts.
Terminus was built by marketers, for marketers. Whatever your role, we have the tools and team to help you succeed, and the data you need to prove it.
Optimize go-to-market at every stage
Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.
Revenue Flywheel
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Brand Awareness
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Build Pipeline
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
Accelerate Pipeline
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Retain Customers
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Expand Customers
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. If you need a way to get ahead of new divisions or business units, Terminus makes it simple.
The highest ranked ABM Platform on the market
We are the only ABM platform in 2022 to be recognized as a leader in Forrester’s B2B Advertising Wave, Forrester’s ABM Platform Wave, and Gartner’s ABM Magic Quadrant. But this is no fluke, Terminus helped create the ABM category and we’ve been a G2 Leader in ABM for 17 consecutive quarters.
A major problem Terminus helps to solve is the ability to target personas within target accounts at scale. Our organization needs to target thousands of accounts at a time, and tools like dynamic segments allow us to target and engage with the right accounts at the right time. We’ve been able to continually increase our efficiency in our program while simultaneously increasing the scope.
